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Building A Marketing Strategy, with Josh Dougherty

A Brave New Podcast

Release Date: 06/15/2022

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Building A Marketing Strategy, with Josh Dougherty show art Building A Marketing Strategy, with Josh Dougherty

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Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based B2B digital marketing agency specializing in tech and healthcare. Over the last decade plus, he’s worked with clients to develop unique brands and accelerate business growth using web design, inbound marketing, account-based marketing strategies. What you’ll learn about in this episode: The benefits of building a developing a marketing strategy How strategy differs from tactics How to build a marketing strategy that thrives in disruption The importance of data and research How to...

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Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based B2B digital marketing agency specializing in tech and healthcare. Over the last decade plus, he’s worked with clients to develop unique brands and accelerate business growth using web design, inbound marketing, account-based marketing strategies.

What you’ll learn about in this episode:

  • The benefits of building a developing a marketing strategy
  • How strategy differs from tactics
  • How to build a marketing strategy that thrives in disruption
  • The importance of data and research
  • How to structure your marketing strategy
  • How to identify the right tech stack to deliver on your strategy

Additional resources: