Marketing With Purpose, with Heidi Lorenzen

Heidi Lorenzen is a global go-to-market executive with 35 years’ experience driving outsized impact through inspired and profitable business strategies. She empowers companies and teams to adapt to change and leverage it for better outcomes – providing fresh insights for success amid the dramatic shifts, unprecedented demands, and exponential opportunities made possible through technology. She is a sought-after thought leader on topics including socially conscious leadership, global marketing strategy, gender equity, and business expansion and has written on these subjects for CMO Council, Forbes, Salesforce.com, World of Business Ideas (WOBI.com), and Marketo. Heidi was named one of the Top 50 Most Powerful Women in Technology by National Diversity Council in 2021.

In her current role as Senior Vice President of Marketing at Accela, an industry-leading cloud platform for governments, Heidi has helped the business achieve market leadership by guiding go-to-market strategies that deliver 50% of pipeline, 20% YoY increase in share of voice, and significant improvement in NPS.

Prior to Accela, Heidi was Vice President of Marketing at Singularity University where led a team responsible for educating and inspiring leaders to apply exponentially-growing technologies (like biotech, AI, and neuroscience) to create a more abundant future and help address humanity’s biggest challenges.

Prior to Singularity University, Heidi served as Chief Marketing Officer at Mark Benioff-backed CloudWords. She also has previously held senior marketing executive roles at enterprise software and technology leaders including Autonomy, Interwoven and Polycom. She began her career in media Taipei, Taiwan, followed by 8 years at Business Week magazine in New York City. Heidi spent a combined 10 years working overseas in Singapore, Germany, Taiwan, and Hong Kong.

Heidi dedicates her non-day-job time to mentoring, advising, and creating the leaders the world needs today.. Heidi is President of the Women Executives Channel Advisory Board, a member of the Board of Directors for the global non-profit Rising Worldwide, executive sponsor of Accela's Diversity Equity & Inclusion Employee Resource Group, and a member of Chief and the Athena Alliance. Heidi is a past Co-Chair of National League of City’s Corporate Partners Leadership Council, is a Business Mentor at Bishop Ranch Intelligence Innovation Accelerator and CITRIS Accelerator at UC Berkeley, and was an Adjunct Professor of Business Strategy at San Francisco State University, College of Business.

Heidi earned her M.B.A. in International Strategy from New York University’s Stern School of Business and her B.A. in East Asian Studies from Middlebury College, where she learned to speak Mandarin Chinese.

What you’ll learn about in this episode:

• How important it is to balance being human in marketing and not solely focused on data (although still important)
• Keys to success in building a high-performing marketing team
• How to balance the quest to drive results with building a magnetic brand
• The value of being focused on purpose in addition to profit and how that can inspire and uplift teams

Additional resources: 

• Heidi Lorenzen LinkedIn
• Women's Executive Channel Advisory Network (WECAN) Blog Page
• Accela Blog Page
• A Brave New’s Website