Building a Hypergrowth B2B SaaS Brand, with Rabah Rahil
Release Date: 09/27/2023
Branding Fundamentals, Part 2 with Josh Dougherty
A Brave New Podcast
Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based B2B digital marketing agency specializing in tech and healthcare. Over the last decade plus, he’s worked with clients to develop unique brands and accelerate business growth using web design, inbound marketing, and account-based marketing strategies. What you’ll learn about in this episode: The basics about brand drivers We’ll do a deep dive into three specific brand drivers Personality Benefit ladder Brand filter For each of these brand drivers Josh explores What the brand driver...
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HubSpot for Healthcare & Sensitive Data, with Hank Lander
A Brave New Podcast
Product Management and innovation enthusiast, Hank Lander, currently serves as a Group Product Manager at HubSpot, focusing on Customer Data Protections. Hank's expertise lies in launching new products and building product pipelines. Prior to his current role, he was the Director of Product at ZoomInfo and worked at multiple early-stage startups. Hank holds an MBA in Entrepreneurship from MIT Sloan School of Management and a BS in Computer Science from Georgia Institute of Technology. In this episode Josh and Hank have a conversation about HubSpot’s Sensitive Data Management functionality...
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Insights from the 2025 Edelman Trust Barometer for healthcare brands
A Brave New Podcast
Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based B2B digital marketing agency specializing in tech and healthcare. Over the last decade plus, he’s worked with clients to develop unique brands and accelerate business growth using web design, inbound marketing, and account-based marketing strategies. What you’ll learn about in this episode: In this episode we take a deep dive into the 2025 Edelman Trust Barometer. Specifically, Josh spends time: Highlighting some of the most salient insights from the Trust Barometer, so that you’re...
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Unpacking the Intelerad Rebrand, with Jordan Bazinsky
A Brave New Podcast
Intelerad recently completed a rebrand in May 2024. In this episode Josh and Jordan spend time unpacking the reasons Intelerad decided to pursue a rebrand, the process they followed to get there, as well as the outcomes in terms of brand essence and strategy, visual identity, and market impact. Here’s a little more about Jordan. As CEO of Intelerad, Jordan Bazinsky is committed to improving global human health through advanced imaging technologies. He is entrusted with ensuring that Intelerad’s vision aligns with their clients, and ultimately patients, in supporting their unique healthcare...
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Branding Fundamentals Part 1, with Josh Dougherty
A Brave New Podcast
Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based agency that builds bold & memorable healthcare brands. Over the last 15 years, he’s worked with clients to develop unique brands and accelerate business growth using human-centered strategies and smart execution. What you’ll learn about in this episode: The basics about brand drivers We’ll do a deep dive into four specific brand drivers Essence Promise Core attributes Brand positioning statement For each of these brand drivers Josh explores: What the brand driver...
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Strategic Software Selection, with Rachael Radford
A Brave New Podcast
Rachael Radford has supported organizations in software strategy, selection and implementation across North America. Rachael and her team sit alongside their clients as they evaluate software needs and options to ensure they make the best choice for their business. Rachael is passionate about knowledge transfer and ensures that clients walk away not only with a successful project, but with the tools and methodologies they need to make informed strategic decisions. Her organization, Meira Consulting, is an independent software advisory firm. Clients work with Meira to evaluate systems and...
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Eight mistakes to avoid when rolling out your brand, with Josh Dougherty
A Brave New Podcast
Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based B2B branding, content strategy, and design agency specializing in helping tech and healthcare brave, bold, and memorable brands. Over the last decade plus, he’s worked with clients to develop unique brands and accelerate business growth. What you’ll learn about in this episode: In this episode Josh discusses the importance of a well-managed brand rollout and eight mistakes to avoid during that rollout. The mistakes he discusses include: Rolling out your brand with legal issues unresolved...
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Building Big Bold Brands, with Karley Cunningham
A Brave New Podcast
Creative Strategist & Growth Accelerator Karley Cunningham develops brand leaders by taking businesses from overcrowded, competitive spaces into blue ocean territory, where they can confidently stand out and thrive. Her international client base benefits from accelerated growth, profit and stability as her innovative Surefire Method™ provides them with an infallible business strategy and brand toolkit to stand out in the sea of sameness, attract the people their business needs to thrive, and become a brand leader in their industry. Karley’s entrepreneurial success story is featured in...
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Pipeline Marketing, with Matt Heinz
A Brave New Podcast
Matt is President and Founder of Heinz Marketing with more than 25 years of marketing, business development and sales experience from a variety of organizations and industries. He is a dynamic speaker, memorable not only for his keen insight and humor, but his actionable and motivating takeaways. Matt’s career focuses on consistently delivering measurable results with greater sales, revenue growth, product success and customer loyalty. He has helped organizations such as Amazon, Seagate, Morgan Stanley, The Bill & Melinda Gates Foundation and many others create predictable,...
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Discussing Marketing Trends, with Kirsten Cutshall
A Brave New Podcast
With more than 20 years of experience in marketing, Kirsten Cutshall is the CEO of Austin-based Steel Advertising - a full-service ad agency specializing in marketing to the family. As a purpose-driven agency with a mission of "doing magic for the good guys" Steel' is a strategic partner, driven to produce obvious results and brands people love for who do good in our community - primarily health, education, and government programs. As a researcher and strategist, Kirsten frequently digs into the dynamics of making a decision within the family unit. Her background in Anthropology gives her...
info_outlineWith 18 years of industry expertise in DTC and Marketing, Rabah is a force to be reckoned with in the world of advertising. Spending millions on captivating ad campaigns and having the honor to work alongside the inspiring Oprah, Rabah has crafted a career forged in the School of Hard Knocks of Advertising.
As the former CMO at Triple Whale, a cutting-edge attribution solution, innovative strategies brought unprecedented growth during a whirlwind 18-month tenure. Now, as the Chief Evangelist at the TW, Rabah continues to lead, inspire, and push the boundaries of creativity.
Rabah's unparalleled experience also includes directing the paid media for the recruitment vertical at Whole Foods, where a blend of intuition and analytical prowess made a significant impact. This eclectic background, coupled with a relentless pursuit of excellence, makes Rabah a fun and fascinating guest to chat all things marketing.
What you’ll learn about in this episode:
- Triple Whale’s growth story - how they grew to be the most installed Shopify App ever
- Rabah’s 4 pillars of building a B2B SaaS brand
- Why Rabah believes that high-value B2B SaaS marketing is so different than DTC or Direct Response
- How to leverage big events and other moonshot marketing ideas to build brand affinity…and how to tie results to those ideas
- The perils of spending significant dollars on paid media when you have a high value product
- How to find the right people to work for you as you build out your marketing team
- How to keep people engaged in a high-growth, high-demand environment
- Josh and Rabah’s takes on AI, Twitter (X), and more
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