Building a Hypergrowth B2B SaaS Brand, with Rabah Rahil
Release Date: 09/27/2023
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Public Relations Fundamentals, with Elizabeth Sutherland
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Elizabeth Sutherland, APR, is the Sutherland of Sutherland Weston Marketing Communications. Growing up in Northern Maine, after college Elizabeth worked for the United States Senate, the American Red Cross, and Northern Light Health in increasingly complex public relations and marketing roles before launching out on her own. She is a graduate of the Bangor Region Leadership Institute and winner of the 2016 Eames Leadership Award, the Girl Scouts of Maine 2017 Juliette Award for Leadership, and a 2022 laureate of the Maine Business Hall of Fame. She serves on several non-profit boards and...
info_outlineWith 18 years of industry expertise in DTC and Marketing, Rabah is a force to be reckoned with in the world of advertising. Spending millions on captivating ad campaigns and having the honor to work alongside the inspiring Oprah, Rabah has crafted a career forged in the School of Hard Knocks of Advertising.
As the former CMO at Triple Whale, a cutting-edge attribution solution, innovative strategies brought unprecedented growth during a whirlwind 18-month tenure. Now, as the Chief Evangelist at the TW, Rabah continues to lead, inspire, and push the boundaries of creativity.
Rabah's unparalleled experience also includes directing the paid media for the recruitment vertical at Whole Foods, where a blend of intuition and analytical prowess made a significant impact. This eclectic background, coupled with a relentless pursuit of excellence, makes Rabah a fun and fascinating guest to chat all things marketing.
What you’ll learn about in this episode:
- Triple Whale’s growth story - how they grew to be the most installed Shopify App ever
- Rabah’s 4 pillars of building a B2B SaaS brand
- Why Rabah believes that high-value B2B SaaS marketing is so different than DTC or Direct Response
- How to leverage big events and other moonshot marketing ideas to build brand affinity…and how to tie results to those ideas
- The perils of spending significant dollars on paid media when you have a high value product
- How to find the right people to work for you as you build out your marketing team
- How to keep people engaged in a high-growth, high-demand environment
- Josh and Rabah’s takes on AI, Twitter (X), and more
Additional resources: