PointClickCare Rebrand, with Saige Carpenter
A Brave New Podcast
Saige Carpenter is the Director of Brand Marketing at PointClickCare, where she leads brand strategy, enterprise positioning, and integrated marketing programs designed to build and protect brand equity, establish trust, and fuel buying consideration. She spearheaded the company’s enterprise-wide brand refresh and ensures the brand shows up clearly and credibly at every stage of the buyer journey. With a background in sales across long-term post-acute care, Saige brings a future-focused, commercially grounded approach to brand—rooted in real buyer insight, market understanding, and...
info_outline
Building a Cancer Center Brand / CMCA, with Meredith Rae Vehar
A Brave New Podcast
Meredith Rae Vehar, MPA, is Director of Communications at Huntsman Cancer Institute. Since joining the cancer center more than 20 years ago, Meredith strives to be an agent of progress and enable others to recognize their potential. She leads a team of creative communication professionals who represent the cancer center through brand management, social media, web content and design, publications, multimedia, and internal communications. This meaningful work is very personal to her, and she sees camaraderie, sincerity, and laughter as key. Meredith earned her Master of Public Administration...
info_outline
The Intersection of Brand & ABM, with Brianna Miller
A Brave New Podcast
Brianna Miller is a digital marketing leader with over 15 years of experience building data-informed strategies that connect marketing efforts to real business growth. She currently serves as the Director of Demand Generation at Cohere Health where she develops multi-channel demand generation campaigns and account-based marketing strategies. Beyond her professional roles, Brianna is dedicated to advancing the industry and mentoring its next generation of leaders. She serves as an Adjunct Professor at the University of Missouri-St. Louis, teaching Marketing Strategy and inspiring future...
info_outline
How Brand Helps Healthtech Startups Fundraise, Sell, & Scale, with Adam Taylor
A Brave New Podcast
Adam Taylor is a multidisciplinary designer, illustrator, and educator with more than 15 years of professional experience in Utah, Michigan, and Seattle. Throughout his career, he has worn many hats within the ever-evolving world of design, but his strongest affinities lie in strategic brand development, UI/UX, and illustration. Adam also serves as a remote Assistant Professor of Graphic Design at Michigan State University, where he teaches courses on design tools, theory, and brand identity development. Outside of work, he’s an occasional exhibiting fine artist, a novice dungeon...
info_outline
Kicking off 2026, with Josh Dougherty
A Brave New Podcast
Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based branding agency that crafts bold and memorable healthcare brands. They have specific expertise in healthcare technology, hospitals and specialty care providers, and healthcare nonprofits. Josh has 15 years experience building new brands from scratch, refreshing existing brands and building strategies to bring those brands to life in the market. What you’ll learn about in this episode: What’s ahead in 2026 including healthcare branding trends, emerging challenges, and a glimpse into the...
info_outline
Building The Children’s Minnesota Brand, with Hillery Smith Shay
A Brave New Podcast
Hillery Smith Shay, MBA is chief marketing and experience officer, senior vice president of communications at Children’s Minnesota. Hillery Shay joined Children’s Minnesota in 2021, as VP of marketing and communications and is now chief marketing and experience officer, senior vice president of communications. She provides strategic direction for organizational marketing and communications. She is also responsible for defining and building an organization-wide experience strategy. Ms. Shay brings nearly 25 years of leadership experience in health care and mass communication, with a...
info_outline
How to Nail Your Health Tech Brand Positioning, with Brad Steinbacher
A Brave New Podcast
Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based branding agency that crafts bold and memorable healthcare brands. They have specific expertise in healthcare technology, employee health and wellness programs, and hospitals and providers. Josh has 15 years of experience building new brands from scratch, refreshing existing brands, and building strategies to bring those brands to life in the market. In this episode, Josh is joined by A Brave New’s content director, Brad Steinbacher, to discuss how health tech brands can develop distinctive...
info_outline
The State of Health Tech Venture Capital, with Tamar Rudnick
A Brave New Podcast
Tamar Rudnick is a healthcare executive who has spent 10+ years in leadership roles across early-stage, public company, and PE-backed businesses. She is currently an Operating Partner at Define Ventures, one of the largest early-stage digital health VCs with ~$800M under management and $22B in exited value. At Define Ventures, Tamar leads strategic growth initiatives. Based in Silicon Valley, Define invests in early-stage companies from Seed stage to Series B, and has backed and built some of the category-leading companies such as Livongo, HIMS, and Evolent. Define differentiates itself by...
info_outline
Brand Architecture Basics with Josh Dougherty
A Brave New Podcast
Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based branding agency that crafts bold & memorable healthcare brands. They have specific expertise in healthcare technology, employee health & wellness programs, and hospitals & providers. Josh has 15 years experience building new brands from scratch, refreshing existing brands and building strategies to bring those brands to life in the market. What you’ll learn about in this episode: What brand architecture is and is not Why brand architecture is an essential part of your...
info_outline
Branding Fundamentals, Part 2 with Josh Dougherty
A Brave New Podcast
Josh Dougherty is a brand strategist, speaker, and the founder and CEO of A Brave New, a Seattle-based branding agency that crafts bold & memorable healthcare brands. They have specific expertise in healthcare technology, employee health & wellness programs, and hospitals & providers. Josh has 15 years experience building new brands from scratch, refreshing existing brands and building strategies to bring those brands to life in the market. What you’ll learn about in this episode: The basics about brand drivers We’ll do a deep dive into three specific brand drivers ...
info_outlineMatt is President and Founder of Heinz Marketing with more than 25 years of marketing, business development and sales experience from a variety of organizations and industries. He is a dynamic speaker, memorable not only for his keen insight and humor, but his actionable and motivating takeaways.
Matt’s career focuses on consistently delivering measurable results with greater sales, revenue growth, product success and customer loyalty. He has helped organizations such as Amazon, Seagate, Morgan Stanley, The Bill & Melinda Gates Foundation and many others create predictable, repeatable sales & marketing engines to fuel growth.
Matt is a repeat winner of Top 50 Most Influential People in Sales Lead Management, Top 50 Sales & Marketing Influencers and Top 50 Keynote Speakers. Matt and his wife Beth live in a 105-year-old historic farmhouse they renovated in Kirkland, Washington and share with their three children, two dogs, two cats, and several chickens.
What you’ll learn about in this episode:
- How Matt and his team at Heinz Marketing help B2b companies with long and complex sales cycles drive revenue through pipeline marketing.
- Why Matt believes it’s important to teach internal teams rather than take on the work as an outside partner.
- About the intersection between pipeline marketing and your brand. We also discuss how brands should influence and impact pipeline marketing.
- About the importance of focusing on both short term results and long-term brand equity.
- The value of relationships and human to human selling in all B2B marketing and sales.
- Why go-to-market motions are getting more lengthy and complex every day.
- How a go-to-market playbook can help you stay organized AND pivot when agility is needed.
- The relationship between corporate strategy and effective pipeline marketing.
How to evaluate and integrate artificial intelligence into your strategy.
Additional resources: