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Episode #664: How To Market Non-Traditional Therapy

Abundant Practice Podcast

Release Date: 07/05/2025

Episode #681: Narrowing Your Niche show art Episode #681: Narrowing Your Niche

Abundant Practice Podcast

member with Cheryl to explore the niche of moral perfectionists—those caught between wanting to do more in today’s political climate and feeling paralyzed about where to start. They talk through how guilt, overwhelm, anxiety, and depression often show up for this group, even when many don’t see their struggles as “therapy-worthy.” Cheryl and Allison dig into how therapists can communicate this niche effectively, especially by highlighting the version of perfectionism that leads people to seek therapy when the weight of it all becomes too much to carry alone. Sponsored by : Use...

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Episode #680: Why Is Choosing A Niche So Hard? show art Episode #680: Why Is Choosing A Niche So Hard?

Abundant Practice Podcast

Struggling to commit to a niche? In today’s Ask Allison, I’m sharing why your niche doesn’t have to be perfect—or permanent. You’ll learn how to approach niching without the pressure, why it’s more like dating than marriage, and what to do if you’re battling indecision or imposter syndrome. By the end, you’ll know how to choose a “good enough” niche for right now, move forward with confidence, and give yourself permission to pivot as your practice grows. Sponsored by Use promo code Abundant for 2 months free    Grab our free tools to grow your...

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Episode #679: Why Are We STILL Missing ADHD In Women, feat. Dr. Jennifer Dall show art Episode #679: Why Are We STILL Missing ADHD In Women, feat. Dr. Jennifer Dall

Abundant Practice Podcast

to talk about the often-overlooked signs of ADHD in women and why so many are diagnosed later in life. They unpack how ADHD can show up differently as we age, especially when it intersects with things like eating disorders and the hormonal shifts that come with perimenopause and menopause. Dr. Jennifer Dall shares insights on why traditional diagnostic criteria can miss adult women and why therapists need to stay curious, listen closely to their clients’ experiences, and offer accommodations and strategies that actually work in real life. Sponsored by : Use promo code Abundant for 2...

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Episode #678: How To Get Private Pay Clients show art Episode #678: How To Get Private Pay Clients

Abundant Practice Podcast

Want a full caseload of self-pay clients?   In today’s Ask Allison, I’m breaking down the three-part formula: a clear niche, consistent authentic marketing, and a great client experience. You’ll learn why your niche doesn’t have to box you in, which two marketing strategies are non-negotiable, and how to choose three more that you’ll actually stick with. By the end, you’ll know exactly how to position yourself as the therapist for your ideal clients—and the simple, repeatable marketing plan that fills your practice without burning you out.   Sponsored by...

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Episode #677: Outsourcing In Your Private Practice, feat. Nikki Lacherza-Drew show art Episode #677: Outsourcing In Your Private Practice, feat. Nikki Lacherza-Drew

Abundant Practice Podcast

, joins me to talk about why outsourcing is essential for a sustainable private practice. We get into the fears that can hold therapists back—like losing control or worrying about the cost—and how letting go of certain tasks can actually increase your income and free up time for the work you love. Nikki shares her own journey, the most common areas therapists need help with (think SEO and social media), and practical tips for delegating effectively and setting goals when you bring someone on board. Sponsored by : Use promo code Abundant for 2 months free 🎉 Want a 30-minute...

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Episode #676: Harry Potter & Trauma Renegotiation, feat. Kellie Hayes show art Episode #676: Harry Potter & Trauma Renegotiation, feat. Kellie Hayes

Abundant Practice Podcast

In today’s episode of the podcast, we’re doing something a bit different. This episode features a course from my new company,  (don't worry - Abundance isn't going anywhere).  At Not Boring CEs, we offer an engaging way to earn your asynchronous continuing education credits without sacrificing enjoyment. You can listen to the training sessions on the go through the  (available on all major podcast platforms) or watch the video content before completing the required CE quiz and evaluation to receive your certificate. Here are a few more of my favorite on-demand CEs...

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Episode #675: Losing Agency Benefits When Starting Private Practice show art Episode #675: Losing Agency Benefits When Starting Private Practice

Abundant Practice Podcast

Feeling trapped in agency work because of the benefits?   In today’s Ask Allison, I’m breaking down what it really looks like to leave an agency job for private practice when health insurance, PTO, and retirement plans feel like the golden handcuffs.   We’ll look at the actual numbers—using conservative national averages—so you can see how your take-home pay, time off, and quality of life can change when you’re in control. I’ll also cover how to replace your benefits, what an S Corp can save you in taxes, and why “free” perks at your agency might be costing...

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Episode #674: Therapists & Money, feat. Aja Evans show art Episode #674: Therapists & Money, feat. Aja Evans

Abundant Practice Podcast

, LMHC joins me in today’s episode to talk about her upcoming book on money in therapy—how it shows up in the room, and why it matters for both therapists and clients. We dig into common financial struggles faced by therapists (especially women), gaps in financial education during grad school, and how social media can distort our sense of financial reality. Aja also shares her take on wealth, class, and power dynamics in the therapy world, plus what she hopes readers take away from the book. We wrap up with a personal chat about housing, future goals, and what’s next for...

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Episode #673: Building A Practice In A Saturated Market show art Episode #673: Building A Practice In A Saturated Market

Abundant Practice Podcast

Feeling stuck in a saturated market?   In today’s Ask Allison, I’m diving into what it really means when it feels like there’s a therapist on every corner. You’re not imagining things—some markets are crowded. But that doesn’t mean you can’t thrive. I’ll walk you through how to think strategically about your niche, how to assess real vs. perceived saturation, and what steps you can take to build a practice that actually works—right where you are.   Sponsored by TherapyNotes®: Use promo code Abundant for 2 months free    Grab our free tools...

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Episode #672: 5 Steps To A Thriving Group Practice, feat. Nicole McCance show art Episode #672: 5 Steps To A Thriving Group Practice, feat. Nicole McCance

Abundant Practice Podcast

joins me in today's episode to share her expertise on scaling from a solo to a group therapy practice, walking us through her five-step method that centers on systematization, hiring strategies, and operational efficiency. She emphasizes the role of digital marketing in attracting clients and the power of follow-up strategies in client retention. Nicole also opens up about the real challenges of hiring and managing staff effectively, and underscores the traits that make for successful therapists. We wrap up with a conversation on cultivating a positive work culture, and she offers practical...

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More Episodes

Feel like you’re always explaining your non-traditional therapy? You’re not alone.

In today’s Ask Allison, I talk about why you don’t need to justify your approach to everyone—and how to connect with the clients it’s actually for.

Instead of leading with your method, speak to their experience. Talk about the stuckness, the frustration, the sense that talk therapy didn’t go deep enough. That’s what makes people feel seen—and curious.

You don’t need to explain everything. You just need to show them you get it.

Sponsored by TherapyNotes®: Use promo code Abundant for 2 months free

🗓 Struggling to get therapy clients? You're not alone—private practice has shifted. Join my free live webinar: “Filling Your Practice in a Challenging Economy” July 14 at 1:00 PM ET. We’ll cover what’s changed, why referrals are slower, and how to market effectively and ethically. Come live to ask questions and build your confidence! Register for this FREE event here: http://bit.ly/4llK3BJ 

🎉 Grab our free tools to grow your practice—weekly worksheets, the Tasky Checklist, and more: www.abundancepracticebuilding.com/links

 🚀 Ready to fill your practice faster? Join the Abundance Party today and get 75% off your first month with promo code ASK: www.abundancepracticebuilding.com/abundanceparty

🙋‍♀️ Have a question for me about practice building? Submit it via our Ask Allison form, and I'll add it to the queue: https://www.abundancepracticebuilding.com/ask_allison

▶️ Prefer video? This episode is also available to stream on our YouTube channel!