Creatively Monetizing Emotional Name-Brand Connections With Alexandra Watkins
Access To Anyone with Michael Roderick
Release Date: 02/23/2023
Navigating Career, Relationships, and Purpose With Dr. Asha Rani
Access To Anyone with Michael Roderick
Dr. Asha Rani is a practicing periodontist in New York City and a speaker. Through her years of surgical practice, she has expanded her vision of patient care beyond simple treatment and now encourages a more holistic approach. She implements these ideas as a professor for a training program that teaches implant surgery to dentists in the Dominican Republic. Asha is a writer and published her first book entitled, Who Is She?, which serves as a memoir and self-help book from her lived experiences. In this episode… While lessons can be learned from any individual, there are certain people...
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Simplifying and Enhancing Corporate Systems With David Jenyns
Access To Anyone with Michael Roderick
David Jenyns is an entrepreneur, business leader, and Founder of SYSTEMology. The business offers a cloud-based solution that creates, shares, and optimizes business processes and standard operating procedures (SOPs). In his early twenties, David sold the Melbourne Cricket Ground and has since expanded into franchising retail clothing stores and digital agencies. He is also the host of Business Processes Simplified Podcast, where he interviews leading guests in the industry and dives into depth on his own process. In this episode… Every business is built on processes, and countless...
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The Five Emotions and How They Affect Us With Rahti Gorfien
Access To Anyone with Michael Roderick
Rahti Gorfien is a coach and creative who works with artists, business professionals, and even college students with ADHD. Her background as a writer, actor, and standup comic helps her connect and strategize with other creatives. With her experience and thorough education, she has condensed much of her advice into her book: The Five Emotions That Stop Success in Coaches, Clients, and Creatives: Overcoming Personal Obstacles of the Mind. In this episode… Although many people are reluctant to admit it, emotions are the most powerful entity in our lives. They can serve as a great motivator, a...
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Understanding How Stress Affects Performance in Business with Elle Ingalls
Access To Anyone with Michael Roderick
Elle Ingalls is an experienced coach and speaker, and works closely with professionals, business owners, executives, and students on how to improve and de-stress. She is a highly-trained violinist who uses her stress response techniques from her performances to influence her coaching. Elle has been speaking and training for over twenty years and was recently added to the Vistage roster. Before her focus on coaching, she spent her career marketing and directing multiple orchestras and music centers. In this episode… The majority of people are ruled by stress, whether or not they would...
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Coaching Through Honesty and Authenticity With Paul Glover
Access To Anyone with Michael Roderick
For over 30 years, Paul Glover has served as a coach and corporate speaker. He works with leaders in organizations generating between $20 million to $1 billion, helping them create a workplace legacy. Alongside his coaching and speaking, Paul is a member of the Ewing Executive Management Team and the Forbes Coaches Council. He started his career as a labor and employment lawyer in Chicago. In this episode… Coaches are a controversial subject in the corporate world. When finding the right person, they can drastically challenge and improve a business. Finding the wrong coach can waste time,...
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Methods and Mindsets for Entrepreneurial Success With Darnyelle Harmon
Access To Anyone with Michael Roderick
Dr. Darnyelle Harmon is an executive coach, professional speaker, and business strategist. She primarily works with six-figure entrepreneurs to transform them into CEOs who move and make millions. Her early career included a stint as the Director of Women’s Entrepreneurship and the Pink Cadillac Executive Sales Director at Mary Kay Inc. In her book, Move to Millions, Darnyell shares her story and techniques to help other owners overcome the challenges facing small businesses. In this episode… Finding success on a personal and business level is a daunting task. There is a never-ending...
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Dispelling the Common Narratives of Parenthood With James Williams
Access To Anyone with Michael Roderick
James Williams is a coach focused on supporting leaders and teams to serve without self-sacrifice. He has service-based companies to teach their communities, their teams, and leaders. Prior to becoming a full-time coach, he had a 12-year career in live television as a visual effects artist. Along with his coaching, James has supported his wife and her team in building a 7-figure coaching and lifestyle business called I Heart My Life. In this episode… Being a new parent is a blessing but it comes with considerable responsibility. It is difficult to prepare for the challenges of...
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From the Archives: How Suzanne Kingsbury Uses Her Talents To Inspire a New Generation of Writers
Access To Anyone with Michael Roderick
For over 20 years, Suzanne Kingsbury, author and Founder of Gateless Writing, has been a tour de force in the literary and publishing industry. Her literary arts organization, Gateless Writing, is a mentoring program that gives her full autonomy to work with emerging writers, including women, people of color, and disenfranchised voices. Gateless writing offers writing retreats, one-on-one intensive training, and leadership training. Suzanne’s work, along with some of her writers, has been featured in Ms., O, Rolling Stone, The New Yorker, the L.A. Times, and more. In this episode… As...
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From the Archives: Unfollowing Your Passion and Finding Your Path With Terri Trespicio
Access To Anyone with Michael Roderick
Terri Trespicio is an award-winning writer, speaker, and brand advisor. She works directly with entrepreneurs and business owners to develop their brand messaging, working with companies such as Wells Fargo Advisors, Baird Financial, and Northwestern Mutual. Terri is also a stand-up comic and performed a popular TEDx talk. Similarly, she has brought her knowledge to several speaking engagements, even being featured on popular shows like The Martha Stewart Show and Today. In this episode… When receiving advice on where to take their life, many people have been told to “follow their...
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Marketing and Networking in the Research Industry With Jessica Josset
Access To Anyone with Michael Roderick
Jessica Josset is the President of Fieldwork’s Dallas division, a business providing focus group facilities, quality recruitment, and global project management for the market research industry. She has been with the company for more than 24 years, starting as a project manager. Her time with them has honed her skills in communication, management, and research. In this episode… The research industry is unique. Not only does it require a peculiar breadth of experience in many fields, but it is almost entirely predicated on reliability. This means that networking is crucial, in order to...
info_outlineAlexandra Watkins is the Founder of Eat My Words, an agency that develops memorable and well-known brand names like the Wendy’s Baconator, the Neato robotic vacuum, Smitten ice cream, the frozen yogurt franchise Spoon Me, and the Church of Cupcakes. She is the author of Hello, My Name is Awesome: How to Create Brand Names That Stick and a frequent guest lecturer at Stanford University, the University of California at Berkeley, the Tuck School of Business at Dartmouth, the University of Southern California, the University of San Francisco, the University of San Diego, INSEAD, and other MBA programs.
Alexandra was a copywriter working with West Coast ad agencies before founding Eat My Words. In her free time, she fashions imaginative succulent arrangements in quirky containers.
In this episode…
It’s easy to feel like you’re treading water when trying to build your business — especially when you’re unsure how to connect. How can you resonate with potential clients? Is it possible to define the target problem of clients and create a better solution?
For Alexandra Watkins, finding a creative way to grab someone’s attention came naturally. She recommends mailing goodies and unique products that highlight your capabilities to allure clients and connections. Alexandra knows the efficiency of a name and how words carry weight and resonate. Knowing your client’s needs and executing them in a way that creates emotional connections can help win the battle. So, how can this process apply to you?
In this episode of Access To Anyone, Michael Roderick sits down with Alexandra Watkins, Founder of Eat My Words, to discuss understanding people’s motivation to create connections. Alexandra talks about the naming industry, the power of a smile, and how to create a personal connection to start a conversation.