Ep.69 PwC: Winner of Momentum ITSMA’s 2024 Account-Based Marketer of the Year
Account-Based Marketing
In our latest episode, we discover how Momentum ITSMA's Marketing Excellence Award winner Rhiannon Blackwell has established a successful global ABM program at PwC, driving collaboration, growth, and earning the title of Account-Based Marketer of the Year 2024.
info_outline
Ep.68 Roche: Passion, personalization and the future of account-based experiences
Account-Based Marketing
In this episode, we go behind the scenes with Luisa Wegmueller, ABM Lead, to explore how Roche is transforming ABM to drive hyper-personalized customer experiences and accelerate growth in complex B2B markets.
info_outline
Ep.67 Riverbed: Bridging the global-regional marketing divide
Account-Based Marketing
In a world of global expansion and local nuance, how do you strike the perfect balance in your Account-Based Marketing (ABM) strategies? Becks Powell, Senior Marketing Manager, Riverbed
info_outline
Ep.66 Building strategic partnerships with CxOs
Account-Based Marketing
In our latest episode, we learn the secrets to earning the trust of the C-suite and building value-driven relationships that transcend the typical vendor-client dynamic. Craig Walker, former SVP, Salesforce and Global CIO, Shell
info_outline
Ep. 65 Teradata: ABM is both an art and a science
Account-Based Marketing
In this episode we dive into the complexities of establishing and scaling an effective ABM program – including the challenges, strategies, and keys to success.
info_outline
Ep. 64 Workhuman: Earning a seat at the executive table
Account-Based Marketing
In this episode, Richard Maclachlan, CMO of Workhuman, reveals the innovative strategies and leadership insights that secured his seat at the executive table and established marketing as a key driver of growth.
info_outline
Ep. 63 Bonus episode: It’s time to Rethink ABM
Account-Based Marketing
In this bonus episode, join Alisha and Momentum ITSMA consultants Robert Hollier and Adam Bennington as they explore recent tectonic shifts in marketing approaches and dissect the latest findings from the 2024 Client Buying Index (CBX), our long-running study of enterprise buying behaviors. This episode reveals how organizations are increasingly shifting their focus from broad market tactics to deeply personalized, client-centric strategies. From integrating generative AI to enhancing customer relationships, the discussion delves into practical ways ABM is reshaping the business landscape....
info_outline
Ep. 62 Why you should make your clients the center of your world
Account-Based Marketing
Dr Charles Doyle, a three-time Chief Marketing Officer, shares why client needs are a critical cornerstone to an effective growth strategy.
info_outline
Ep. 61 Why key account growth should be about creating a win/win
Account-Based Marketing
Securing and retaining strategic accounts can be challenging, especially in complex industries like life sciences. In this episode, Jerid Lydic from Pfizer draws on his 25 years of experience to offer battle-tested strategies for winning a greater share of your most valuable customers.
info_outline
Ep. 60 Google Cloud: Building the best gen AI-powered marketing team in the world
Account-Based Marketing
In this episode, Google Cloud's Katharyn White shares her vision for generative AI adoption and what it will take to win in a world where AI’s rewriting the charter for marketing.
info_outlineTo celebrate the launch of Alisha Lyndon's book, The ABM Effect, she's joined by contributor and best-selling author Don Peppers. Hear from Don on his thinking around treating customers as a market of one and his B2B marketing philosophy that set the stage for the ABM revolution.