Ep. 73 Hexagon: Elevating ABM with client-centric precision
Account-Based Marketing
In this episode of the Account-Based Marketing podcast, Jodi Lebow, Vice President of Global Demand Center, reveals how Hexagon is transforming its approach to growth by integrating ABM, demand generation, and client-centricity across its global operations.
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Ep.72 Grant Thornton: Driving growth in global markets
Account-Based Marketing
How do you build trust and grow client relationships on a global scale? Jason Levergood shares how strategic alignment, a client-first mindset, and cross-border collaboration drive success in the complex world of professional services.
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Ep.71 Ascendion: Harnessing marketing’s superpower to fuel client-centric growth
Account-Based Marketing
In this episode of the Account-Based Marketing podcast, Reshma Rahi, Associate VP, GTM Strategy and Sales Transformation, reveals how a laser focus on client needs has transformed Ascendion’s ABM strategies into a growth powerhouse.
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Ep. 70 Bonus episode: ABM as the catalyst for client-centricity
Account-Based Marketing
In this bonus episode, we explore the evolution of ABM, drawing on insights from Momentum ITSMA’s Global Account-Based Marketing Benchmark study to uncover the strategies redefining the future of client-centric marketing.
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Ep.69 PwC: Winner of Momentum ITSMA’s 2024 Account-Based Marketer of the Year
Account-Based Marketing
In our latest episode, we discover how Momentum ITSMA's Marketing Excellence Award winner Rhiannon Blackwell has established a successful global ABM program at PwC, driving collaboration, growth, and earning the title of Account-Based Marketer of the Year 2024.
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Ep.68 Roche: Passion, personalization and the future of account-based experiences
Account-Based Marketing
In this episode, we go behind the scenes with Luisa Wegmueller, ABM Lead, to explore how Roche is transforming ABM to drive hyper-personalized customer experiences and accelerate growth in complex B2B markets.
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Ep.67 Riverbed: Bridging the global-regional marketing divide
Account-Based Marketing
In a world of global expansion and local nuance, how do you strike the perfect balance in your Account-Based Marketing (ABM) strategies? Becks Powell, Senior Marketing Manager, Riverbed
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Ep.66 Building strategic partnerships with CxOs
Account-Based Marketing
In our latest episode, we learn the secrets to earning the trust of the C-suite and building value-driven relationships that transcend the typical vendor-client dynamic. Craig Walker, former SVP, Salesforce and Global CIO, Shell
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Ep. 65 Teradata: ABM is both an art and a science
Account-Based Marketing
In this episode we dive into the complexities of establishing and scaling an effective ABM program – including the challenges, strategies, and keys to success.
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Ep. 64 Workhuman: Earning a seat at the executive table
Account-Based Marketing
In this episode, Richard Maclachlan, CMO of Workhuman, reveals the innovative strategies and leadership insights that secured his seat at the executive table and established marketing as a key driver of growth.
info_outlineIn the world of ABM and alliances, there’s a clear mantra: one team, one strategy, one goal. In our latest ABM podcast, Pooja Golechha, Senior Manager Partner Marketing and Account-Based Marketing at Pega, explains why uniting from day one creates a robust foundation for success.