Innovation That Starts With People With Gretchen Goffe, Founder and CEO of DTLiveLAB
The Leading Edge
Gretchen Goffe is the Founder and CEO of DTLiveLAB, which helps companies drive revenue and improve the customer experience using a human-centered approach to innovation. DTLiveLAB works with clients spanning all industries and sizes, from small agencies to Fortune 100 giants such as Nationwide, Ohio State University, Smithfield, and more. As the CEO, Goffe bridges the gap between executives and employees, helping them innovate and develop a customer experience roadmap. She personally manages client relationships and is continuously developing new frameworks and teaching methods....
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Coach: What Great Coaches Can Teach Us About the Four Kinds of Leaders With Best-Selling Author, Justin Spizman
The Leading Edge
Justin Spizman is an award-winning and best-selling author, ghostwriter, editor, and proposal writer. Since beginning his writing career in law school, Spizman has worked on numerous nonfiction books and successful book proposals. He now works with people from all different backgrounds, upbringings, and expertise (including celebrities, athletes, and entertainers) to author and consult on their books. Working closely with some of the most successful people in their respective industries, Spizman has gained strong insight and understanding into the most efficient and effective ways to create a...
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How to Design and Build a Talent Machine With Marc Effron, President of The Talent Strategy Group
The Leading Edge
Marc Effron is the President of The Talent Strategy Group, a company that helps the world’s leading organizations increase the quality and depth of their talent. As President, Effron leads the firm’s global consulting, education, and publishing businesses. He also co-founded The Talent Management Institute, created TalentQ magazine, and co-authored the Harvard Business Publishing best-seller One Page Talent Management. Before founding The Talent Strategy Group, Effron was the VP of Talent Management at Avon Products and led the Global Leadership Consulting practice for Aon Hewitt. He...
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Why Don’t Businesses Talk Like People? With Schulich School of Business Professor, Grant Packard
The Leading Edge
Grant Packard is the Associate Professor of Marketing at York University’s Schulich School of Business. He studies the consumption and production of language, and his expertise lies in data-intensive marketing strategies in retail, media, cultural products, financial services, and consumer packaged goods. Professor Packard’s original research appears in outlets such as the Journal of Marketing Research, Marketing Science, Psychological Science, MIT Sloan Management Review, and others. He also currently serves as an Associate Editor at the Journal of Consumer Psychology and as an Editorial...
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Leadership in a Digital Age: What's Different? with Paul Leinwand and Mahadeva Matt Mani of Strategy&
The Leading Edge
Paul Leinwand is the Global Managing Director of Strategy&, PwC’s strategy consulting group, where he advises clients on the topics of strategy, growth, and capability building. Leinwand is also an Adjunct Professor of Management and Strategy at Northwestern University’s Kellogg School of Management. He has co-authored three books as well as several articles in the Harvard Business Review and strategy+business. Mahadeva Matt Mani is a Partner at PwC’s Strategy&. As a global leader of their transformation platform, he works with companies and leaders across industries to achieve...
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How Digital Do You Really Need to Be? With Julian Birkinshaw, Professor of Strategy and Entrepreneurship at the London Business School
The Leading Edge
Julian Birkinshaw is a Professor of Strategy and Entrepreneurship at the London Business School. He has been on the faculty for 23 years, where he is also the Academic Director of the Insitute of Entrepreneurship and Private Capital. Birkinshaw is a Fellow of the British Academy, the Academy of Social Sciences, and the Academy of International Business. Birkinshaw is a recognized expert in innovation, entrepreneurship, and renewal in large corporations. He has written 15 books, including Fast/Forward and Becoming a Better Boss. He’s also published over 90 articles in journals such as the...
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Analytics in Action: How a Startup Is Transforming Fashion Retailing with Jade Huang, Co-Founder and CEO of StyleSage
The Leading Edge
Jade Huang is the Co-founder and CEO of StyleSage, an AI-powered data analytics platform designed for the fashion, beauty, and home industries. An ex-fashion designer-turned-technologist, Huang has over 10 years of award-winning experience in digital strategy, design, and technology. Huang is a frequent industry speaker, having presented in more than six countries over the span of her career. She studied fashion design at Parsons School of Design and holds a bachelor’s degree in international trade from the Fashion Institute of Technology. Huang also has an MPA in international...
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Stay Positive, Stay Curious, Stay Kind: How a Third-Generation Family Business Has Reimagined Its Operations — and Is Playing a Role in Bringing Manufacturing Back to the United States with Michael Araten, President and CEO of Sterling Drive Ventures
The Leading Edge
Michael Araten is the President and CEO of Sterling Drive Ventures, a family holding company that manufactures plastic injection molding products for B2B and B2C markets, medical devices, food and pharma packaging, toys, and more. Araten also holds executive positions at The Rodon Group (Sterling Drive Ventures’ manufacturing division), SillDry Industries, LLC, and StartEngine — the largest equity crowdfunding platform in the US. Araten has played a key role in his community as a board member for various organizations, including the Almo Corporation, the Chamber of Commerce for Greater...
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The New Rules for Success in a New Role with Rob Cross, Founder and Chief Research Scientist at Connected Commons
The Leading Edge
In this episode of The Leading Edge, Thomas A. Stewart sits down with Rob Cross, Founder and Chief Research Scientist at Connected Commons, to discuss current strategies for success in a new role. Cross talks about the steps you should take within the first 90 days of a new position, tips for navigating the pressure of a new role, and the principles that will maximize your network’s value.
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How Midsize Enterprises Can Fight — and Win — the War for Talent with Jeff Green, Co-Founder and Principal of PROXUS
The Leading Edge
In this episode of The Leading Edge, Thomas A. Stewart is joined by Jeff Green, the Co-founder and Principal of PROXUS, to talk about his top strategies for resolving current recruitment and retention issues. Green shares the mistakes many companies make in their hiring approach — and how to avoid them. He also details the importance of implementing a solid HR infrastructure, empowering leaders with the necessary management skills, and cultivating a great workplace culture.
info_outlineRussell Klein is the CEO of the American Marketing Association, the force and voice of marketing. He is a master of digital marketing campaigns, and his pioneering thinking has changed the very definition of what a brand is and what marketing does. Over the years, Klein has led teams for Dr. Pepper, Gatorade, 7-Eleven, Burger King, and Arby’s. The teams he has led have won innumerable awards for their work, and more than four dozen people he trained have gone on to become CMOs in their own right.
In this episode...
Is it possible to create a seamless omnichannel brand presence? What are the best strategies for building a brand and ushering in the next era of digital marketing?
According to Russell Klein, there can be harmony between physical and digital channels — and this unity can produce the perfect orchestration for a brand and--more than that--a customer experience. Great brands do not emerge overnight; Russ Klein’s experience has taught him that building a brand takes a tremendous amount of time, energy, and intention. What’s more, a brand is more than a logo, more than marketing — more, even, than positioning: a brand is an environment meant to immerse the customer in a unique experience. When done well, this complex — but essential — process of brand building starts with trust and results in brand loyalty and explosive growth. Klein talks about this and more as he joins Thomas A. Stewart on The Leading Edge — a place where new ideas emerge and are sharpened, and where leaders look to find the edge that brings success for themselves, their teams, and their enterprises.
In this episode of The Leading Edge, Thomas A. Stewart sits down with Russell Klein, the CEO of the American Marketing Association and a legendary marketer in his own right, to talk about the perfect equation for brand building. Together, they discuss the continual evolution of content marketing, how storytelling crafts a customer’s experience, and the power behind consumer rituals and brand loyalty. Stay tuned to learn all of this and more — and subscribe to never miss another episode.