Stephen Wendel - Designing for Behavior Change, Second Edition
Release Date: 06/15/2020
Behavioral Snowballs with Sarah Watters
Action Design Radio
How do you start a new pattern of behavior? Sarah Watters wants you to build a snowball. Sarah is a Senior Consultant and Behavioral Scientist at Wellth, a health tech company focused on driving healthy behaviors among complex, chronically ill, individuals. Since joining Wellth in 2021, Sarah has designed foundational behavioral science strategies and frameworks that have resulted in significant reductions in avoidable inpatient care and high cost utilization among Wellth members. She received her MSc and PhD from the London School of Economics, where her research focused on how individuals...
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Social Trust and Coordination with Salma Mousa and Rachel Kranton
Action Design Radio
In this episode, Erik interviews top researchers on the topic of social trust and coordination live from the 2022 Norms and Behavioral Change Conference (NoBeC) at the University of Pennsylvania. Erik interviews two speakers from the conference about their research on social trust and coordination: Salma Mousa - Assistant Professor of Political Science at Yale University studying migration, conflict, and social cohesion. Interview begins at the 1:30 mark of the episode. Rachel Kranton - James B. Duke Professor of Economics at Duke University studying how institutions...
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Hiring a Behavioral Scientist
Action Design Radio
In this episode, Erik and Zarak discuss how to hire a behavioral scientist with a panel of BeSci practitioners and experts. Zarak facilitates the discussion with the panel members: Kathryn Ambroze - Manager of Behavioral and Marketing Sciences at HCD Research. Alli Wishner - Behavioral Analytics Consultant at Deloitte. Shoshana Davidson - Principal Advisor of Equality, Diversity and Inclusion at the Behavioral Insights Team, with expertise on the BeApplied platform and BIT's research on improving hiring practices. Erik Johnson - your usual AD Radio...
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Shanta Ricks - The Psychology of Black Hair
Action Design Radio
Shanta Ricks takes over the podcast as a special guest host for this episode to share her research on the psychology of Black hair. While receiving her masters in psychology from North Carolina Central University, Shanta focused her thesis on researching the role of hair on Black American self-esteem and how factors such as racial identity and racial socialization impacts this relationship. Shanta is a behavioral scientist at Duke University’s Center for Advanced Hindsight, where her research explores what factors play a role in racial health and financial inequity.
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Zarak Khan - Behavioral Science in Innovation
Action Design Radio
We’re back! In our first episode after a summer break, Erik is joined by previous guest Laurel Newman to flip the tables and interview Zarak on how he applies behavioral science to the field of organizational innovation. Aside from being co-host of this podcast, Zarak is a Senior Manager in Edward Jones' Firm Strategy Enablement Office, as well as a Senior Behavioral Researcher at Dan Ariely's Center for Advanced Hindsight. He also teach an applied behavioral science consulting course to graduate students at the University of Pennsylvania and serves on the Board of Action Design Network Our...
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Allison White - Behavior Mapping
Action Design Radio
Zarak and Erik chat with Allison White, a senior behavioral researcher at Duke University’s Center for Advanced Hindsight. Allison primarily advises FinTech companies on how to improve the design of their products to improve financial wellbeing for their users. Previously she was a senior UX design strategist at Deloitte’s InsightStudio, and is also a regular guest speaker at U Penn’s Master of Behavioral and Decision Sciences program. Allison recently published with Habit Weekly a case study on her specialty of behavior mapping: Today Allison joins the podcast to dive into the...
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Kristen Berman - The Behavioral Product Manager (Reprise)
Action Design Radio
Episode Description: Today's guest is Kristen Berman, co-founder of Duke University's Common Cents Lab, as well as co-founder (with Dan Ariely) of Irrational Labs. Kristen was on the founding team for the behavioral economics group at Google and has spoken at Facebook, Fidelity, Equifax, Stanford, and many more. Erik and Zarak chat with Kristen about her philosophy of incorporating behavioral science into the Product Manager's domain, creating what she dubs the Behavioral Product Manager. Kristen outlines how behavioral science gives us the missing pieces of the Product...
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Namika Sagara - Behavioral Science in Consumer and Market Research
Action Design Radio
Happy 2022, Action Designers! In our first episode of the year, Zarak and Erik are joined by Namika Sagara to discuss her journey from academia to behavioral science practitioner, and how she applies BeSci to the field of consumer and market research. Namika has a Ph.D. in Consumer Behavior and Judgment and Decision Making, founded the Behavioral Science Center for Ipsos in North America, and is currently the Chief Behavioral Officer for Syntoniq Inc., a behavioral insights consultancy and research firm. She is a prolific speaker and writer, including a chapter on Consumer and...
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Linnea Gandhi - Reducing Noise in Organizations
Action Design Radio
It is our pleasure to welcome back Linnea Gandhi to the podcast! Linnea manages the boutique consulting firm BehavioralSight; develops and teaches applied behavioral science courses at the University of Chicago’s Booth School of Business; is pursuing her Ph.D. at the Wharton School of the University of Pennsylvania; and lately has been keeping busy with helping to edit and organize the newly published book, “Noise: A Flaw in Human Judgment,” written by renowned behavioral economists Daniel Kahneman, Olivier Sibony, and Cass Sunstein. She also loves her puppies, and your puppies too....
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Jon Levy - The Art and Science of Cultivating Influence
Action Design Radio
Jon Levy is a behavioral scientist best known for his work in influence, human connection, and decision making. He specializes in applying the latest research to transform the way companies (from Fortune 500 brands to startups) approach marketing, sales, consumer engagement, and culture. Jon joins Zarak and Erik to discuss his most recent book published just last week, “You’re Invited: The Art and Science of Cultivating Influence.” In their interview they cover the origins of The Influencers Dinner, a secret dining experience Jon founded over a decade ago that brings together...
info_outlineStephen Wendel is the Head of Behavioral Science at Morningstar, a leading provider of independent investment research. He and his team of behavioral scientists and practitioners specialize in savings and investing behavior, as well as digital products that help individuals manage their money more effectively. He founded the Action Design Network in 2012 and has authored several books, the most recent of which is titled “Designing for Behavior Change: Applying Psychology and Behavioral Economics – Second Edition.” The book is currently available for purchase on Kindle, and can be pre-ordered in print. You can download the free workbook at www.behavioraltechnology.co.
Steve joins Zarak and Erik to discuss his latest book, which describes how people can apply behavioral science in products and communications, and to help people change behavior in intentional and beneficial ways. In conjunction with the Action Design Network and the Behavioral Science & Policy Association, Steve and his team just ran the most comprehensive survey to date of applied behavioral teams across the globe. The diversity in the field has exploded; organizations with applied behavioral teams ranging from Kosovo to Peru participated in this survey, and the results are detailed in Steve's new book, as well as this episode.