Libsyn Directory

A Data-Driven Approach to Mastering SEO with Manick Bhan [The Opportunity Ep.161]

Release Date: 08/13/2024

Avoiding Account Shutdowns: Proactive Support Strategies for Amazon Sellers With John Cavendish [Ep.184]

Empire Flippers Podcast

The rules of selling on Amazon have changed, and sellers who don’t adapt are paying the price in time, revenue, and sometimes, their entire account. In this episode, we’re joined by John Cavendish, the founder of Seller Candy, an agency that deals with Seller Support on behalf of Amazon sellers.We dive into what’s really going wrong behind the scenes of Amazon businesses with someone who sees it all from the inside. From shifting product launch strategies to the overlooked support issues that sabotage sellers, we uncover the patterns that can quietly erode your success. We explore the...

A Guide to Funding Options for Early-Stage SaaS Founders With Denise Edwards [Ep.183]

Empire Flippers Podcast

Not every SaaS success story starts with a multi-million-dollar seed round. While flashy headlines highlight startups raising big in Silicon Valley, most founders are left asking a far more practical question: Should I bootstrap, or go after funding? In this episode, we’re joined by Denise Edwards, the founder of SaaS Launch, a platform that helps early-stage SaaS founders secure the right kind of capital and avoid the wrong kind of investor. We dive into the different types of funding available to SaaS founders and explain the real trade-offs between raising capital vs bootstrapping. Denise...

The SaaS Guide to Building with Purpose and Exiting with Pride with Rob Walling [Ep.182]

Empire Flippers Podcast

What if scaling your SaaS didn’t require burning out or selling your soul to venture capital? In this episode, Greg sits down with seasoned SaaS founder, author, and startup mentor Rob Walling for a candid conversation about what it really takes to build a sustainable, sellable SaaS business. Rob kicks things off by sharing how he stumbled into SaaS before it was cool, and how that journey led him to co-create TinySeed, an alternative funding model that puts founders first. He breaks down how TinySeed’s 12-month program works, who it’s for, and how it compares to traditional VC. But this...

Sales Tax Mistakes That Could Cost You When Selling Your Business With Jessica Rhoads [Ep.181]

Empire Flippers Podcast

As Benjamin Franklin famously said, “In this world, nothing is certain except death and taxes.” But for online business owners, taxes aren’t always so certain, especially when it comes to sales tax. In this episode, we’re joined by Jessica Rhoads. Jessica is an internationally experienced CPA and self-confessed “dumpster fire accountant” who specializes in helping business owners untangle messy tax situations. We cover the key types of taxes every entrepreneur should understand, and zoom in on the one that’s most commonly misunderstood, and most likely to derail a future exit:...

Why Buying Digital Businesses Beats the Stock Market With Nathan Hamilton [The Opportunity Ep.180]

Empire Flippers Podcast

The golden age of affiliate sites may be behind us, but can affiliate sites still make good money? And are websites in general still a good investment? In this episode, Greg speaks with Nathan Hamilton, a former equity analyst who shifted into buying and growing online businesses. Nathan recently acquired dividend.watch, a dividend investing platform that helps users discover stocks, track income, and manage their portfolios in one place. Nathan explains how Google’s algorithm updates and the rise of AI have reshaped the affiliate landscape. While many content sites have struggled, he shares...

Is AI Killing SEO Agencies, or Reinventing Them? With Jerry Chen [The Opportunity Ep.179]

Empire Flippers Podcast

AI is changing SEO as we know it. But what does this mean for SEO agencies?That is what Jerry Chen, Founder of ECF Marketing, joins us to discuss. Jerry brings his experience in SEO and marketing to unpack how AI is disrupting the traditional agency model. He predicts that as AI tools become more advanced, many marketing services, especially lower-ticket ones, will become cheaper and more commoditized as these tasks are increasingly fulfilled by AI agents. Agencies that fail to adapt may struggle, but those that evolve can thrive. It’s not all doom and gloom. As AI helps to reduce workloads...

Real vs. Fake: How to Protect Your Amazon Brand from Review Fraud With Shane Barker [The Opportunity Ep.178]

Empire Flippers Podcast

If you’ve ever had to deal with fake reviews sabotaging your Amazon business, you know how damaging and frustrating it can be. That’s why Shane Barker created TraceFuse, an AI-powered platform that helps Amazon sellers detect and remove negative reviews that violate Amazon’s policies, without you having to lift a finger. In this episode, Shane joins us to discuss how TraceFuse came to life, as well as a behind-the-scenes look at how Amazon’s rating and review system really works. We dive into how to spot fake reviews, the consequences of letting them slide, and which niches are...

Perfecting Performance Optimization: Scale Smarter, Sell Faster With Sabir Semerkant [The Opportunity Ep.177]

Empire Flippers Podcast

Most entrepreneurs are so busy chasing new opportunities that they overlook the goldmine sitting right inside their own business. That’s where eCommerce growth expert Sabir Semerkant comes in. With 25 years of experience and over $1 billion in incremental sales under his belt, Sabir knows exactly where businesses are leaving money on the table. He uses that experience to help other businesses grow through his growth mastermind curse, Growth By Sabir.In this episode, Sabir walks us through the often-overlooked opportunities that can be unlocked through performance optimization. He explains...

Why Personal Brands Aren't as Good as You Think [The Opportunity Ep.176]

Empire Flippers Podcast

Many people talk about personal branding like it’s the golden ticket to success. But is it really the best way to grow a business? There’s no doubt that having a strong personal brand can open doors. It helps you stand out, build trust, and connect with an audience. Entrepreneurs like Alex Hormozi have used their personal brands to create massive business opportunities. But here’s the catch—when your business revolves around you, scaling becomes a challenge. What happens when you want to step away? Or sell the business? Buyers don’t want a business that disappears when the...

Why AI Startups Fail, And How to Succeed [The Opportunity Ep.175]

Empire Flippers Podcast

Is the AI boom just another bubble waiting to burst, or is it the start of a power wave of business opportunities? Well, that depends on how sustainable AI-driven businesses are in the long run.In this episode, Greg dives into the realities of AI-driven businesses—covering what makes them valuable, the risks buyers should watch out for, and whether AI businesses have long-term staying power. Greg explores how AI is being used in eCommerce, marketing agencies, and SaaS, and why some models succeed while others struggle. With rapid advancements, AI businesses can scale quickly, but they also...

More Episodes

Many people view SEO as art. It involves creativity, engagement, and out-of-the-box thinking.

However, at its core, effective SEO is a science, grounded in measurable, data-driven strategies. Embracing this scientific approach is the key to SEO success.

This is an area where Manick Bhan thrives. Manick is the founder of Search Atlas, an SEO software suite designed to automate your SEO with just one click.

In this episode, Manick joins us to share his data-driven approach to SEO, and how he leveraged this expertise to build and scale his own SEO software business.

Manick believes that holistic SEO, a combination of user experience, authority, content, and technical SEO, is the future. By understanding the formulas behind how Google ranks traffic and sites, you can unlock the secrets to SEO success. As Manick explains:

“Google wants high-quality content, and how Google calculates this is essentially:

Organic Traffic = Ranking Potential x Ranking Signals

Ranking potential comes from having web pages and content that are indexable in search. Ranking signals come from authority and the UX / behavior signals that tell Google whether our content is good or not. Mastering these two factors through holistic SEO is the ultimate goal.”

Manick also explores the role of AI in modern SEO, explaining how it can help agencies automate their services, delivering high-quality results more efficiently and cost-effectively.

If you’re looking for a deeper understanding of the science behind SEO, then don’t miss a minute of this fascinating episode!

Topics Discussed in This Episode:

The current state of SEO and the emerging opportunities (04:21)
The four pillars of holistic SEO (05:56)
How to create AI content that actually ranks (07:35)
Why automation is the key to modern-day SEO success (15:58)
Why you should embrace AI or get left behind (20:14)
The most common SEO mistakes that business owners make (25:23)
How to recover from a Google penalty on your affiliate site (29:15)
The problems that Search Altas solves that other SEO software doesn’t (38:16)
How Manick’s Otto AI system identifies technical SEO issues (44:48)
How Manick innovates and stays ahead in the industry (50:36)

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Sit back, grab a coffee, and learn how to use a data-driven approach to master SEO!

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