Libsyn Directory

SEO Agency Survival Guide: Thriving Amid Google Updates and AI Disruption with Steven Schneider [Ep.172]

Release Date: 01/21/2025

Sell Your Business at a Premium by Understanding Buyer Financing [Ep.202]

Empire Flippers Podcast

When many entrepreneurs go to sell their business, they’re more focused on their business than on the buyer. Understanding how buyers approach an acquisition, particularly when it comes to funding and deal structure, can help you position your business for the most profitable exit. In this episode of The Opportunity podcast, Greg breaks down how buyers actually think when evaluating an acquisition and why financing plays such a critical role in deal outcomes. While sellers often fixate on valuation, buyers are just as focused on how they will pay for the business and how much risk they are...

Acquisition Entrepreneurship for Digital Businesses With Alexander Kelm [Ep.201]

Empire Flippers Podcast

In this episode, we’re joined by Alexander Kelm, an acquisition entrepreneur and founder of a micro private equity firm focused on buying, growing, and scaling digital businesses across Europe. Alexander shares his unconventional path into acquisitions, including how he sold a business before he had even fully started it. He explains why acquisition entrepreneurship can be such a powerful strategy for digital business owners and how focusing on your strengths, rather than chasing every opportunity, dramatically improves your odds of success. For first-time buyers, Alexander offers practical,...

Are Conferences Worth Your Time as a Business Owner? [Ep.200]

Empire Flippers Podcast

Most online business owners have a complicated relationship with conferences. Some leave feeling energized and full of new ideas. Others leave wondering if they just paid a lot of money for bad coffee and small talk.In this episode of the Opportunity Podcast, Greg breaks down when conferences are actually worth your time and when they’re not. He starts by outlining the difference between attending as a practitioner versus a vendor. Practitioners tend to gain the most from learning new strategies, seeing how others operate, and uncovering ideas that can indirectly unlock new revenue. Vendors...

How To Win Visibility in AI Search With Sergey Lucktinov [Ep.199]

Empire Flippers Podcast

AI tools are already answering your customers’ questions. The real question is, how do you ensure your business is part of those answers?In this episode, we sit down with Sergey Lucktinov, an AI search visibility expert who has spent more than a decade navigating algorithm shifts and rethinking how businesses get discovered online. Sergey breaks down how visibility works in the age of AI and what business owners need to do to make sure their brand is actually being mentioned, not silently skipped. We explore how AI has fundamentally changed SEO. The focus is no longer on keywords and...

Can You Buy a Business Without Spending Any Money? [Ep.198]

Empire Flippers Podcast

You don’t need to drain your bank account to buy a business. In fact, many of the best deals are done with very little personal capital. In this episode, Greg breaks down how buyers structure acquisitions using financing instead of their own money. There are two buckets of money you can draw from when buying a business: your own personal funds and external financing. One of the most powerful external financing tools Greg highlights is seller financing. This approach allows you to structure deals where the seller essentially lends you the money, often interest-free, and can be combined with...

A Practical Guide to Business Acquisitions for First-Time Buyers With Matt Raad [Ep.197]

Empire Flippers Podcast

Buying an online business can feel overwhelming, especially if you are new to acquisitions. In this week’s podcast episode, we sit down with Matt Raad, a seasoned digital business buyer and coach who has helped countless first-time buyers navigate the acquisition process with confidence. Due diligence takes center stage as Matt explains what really matters when evaluating an online business and how skipping this step can turn a promising deal into an expensive mistake. For beginners, he breaks down the types of businesses that are best suited for first-time buyers and why simpler models...

How to Find The Safest Business to Buy [Ep.196]

Empire Flippers Podcast

Buying a business is one of the biggest financial decisions most entrepreneurs will ever make. For many first-time buyers, it’s terrifying. You're putting a meaningful chunk of your net worth on the line and hoping you’ve chosen wisely. So what actually makes a business safe to buy? In this episode, Greg Elfrink breaks down the realities of business risk and shares practical criteria buyers can use to separate stable, reliable businesses from the ones that keep you up at night.Greg starts by reminding us that there’s no such thing as a risk-free business. But some businesses are...

Ecommerce CRO: The Fastest Way to Unlock Hidden Revenue With Jasper de Muynck [Ep.195]

Empire Flippers Podcast

If you want to squeeze more revenue out of your existing traffic, this week’s podcast episode is a must-listen. We’re diving deep into one of the most misunderstood, yet most profitable, parts of ecommerce growth: conversion rate optimization. CRO expert Jasper De Munyk joins Greg to break down the fundamentals of Shopify CRO, including what a healthy optimization process actually looks like and why it’s far more than “changing button colors.” If you’re wondering where to even begin, we cover what to tackle first when doing CRO, plus the stage of growth when investing in CRO makes...

The Before & After Formula [Ep.194]

Empire Flippers Podcast

If you know exactly what problems your customers face before and after they buy from you, you could build offers that practically sell themselves.In this episode, Greg breaks down his simple but powerful “before and after” formula. It starts by understanding the before: the frustrations, questions, and roadblocks your customers face long before they make a purchase. Solve that, and you earn the sale. But once you’ve solved it, new problems appear, and that’s your opportunity to build trust, add value, and guide customers deeper into your ecosystem. We also look at how to map the...

How to Build a Business Buyers Want With Mark Osborne [Ep.193]

Empire Flippers Podcast

Your revenue may be rising… but your business value might not be. And for founders planning an exit, that’s the only number that matters. In this week’s podcast, Greg is joined by Mark Osborne, author of Are Your Leads Killing Your Business? and one of the only Certified Exit Planning Advisors focused specifically on sales and marketing. Mark breaks down the most common exit-planning mistakes founders make long before they think about selling. We dive into why sales, marketing, and customer success shouldn’t operate as silos, but as a single value-building engine, plus the...

More Episodes

SEO has always been a powerful way to drive online traffic, but with the rise of AI and Google algorithm updates, the game has shifted.

So how do SEO agencies combat these new challenges and remain relevant?

Steven Schneider, co-founder of TrioSEO, believes the secret is sticking to the fundamentals, and honing in what you’re good at.

In this episode, Steven shares why he’s still a big believer in SEO, how he’s adapted his agency to make the most of modern SEO, and how AI has reshaped online traffic.

Steven also gives actionable tips on protecting your site from Google algorithm updates, explaining that quality content should be your top priority. He also explains that SEO is a marathon, not a sprint. According to Steven,

“ Everyone's trying to shave off time in SEO, but that's not how it works. SEO is a game of delayed gratification. The strategy is to build something that will last for years. And if you're thinking in months and weeks, you're already upside down from the get-go.”

Whether you’re running an SEO agency or looking to boost your site’s performance, this episode is packed with practical advice and strategies you can start using today.

Topics Discussed in this episode:

Steven’s background and how he ended up in online business (02:05)
Narrowing down a target audience for your agency (15:03)
Why Steven focused heavily on content through his agency (18:35)
How Steven vets his white label partners (20:54)
Why communication is key to an agency’s success (23:36)
Is SEO enough for most companies or is omnichannel the way to go? (32:24)
SEO best practices to shield yourself from Google algorithm updates (34:33)
How AI is affecting search (38:24)
How Steven has incorporated AI as a tool in his business (44:19)
How to maintain good quality traffic from Google despite AI (46:27)

Mentions:

Sit back, grab a coffee, and learn how to build a modern SEO agency.

Topics Discussed in this episode:

Mentions:

TOPICS