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The Seller’s Guide to Due Diligence: Myths, Mistakes, and Smarter Exits With Ahmed Raza [Ep.191]

Empire Flippers Podcast

Release Date: 09/30/2025

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If you’re thinking about selling your online business, there’s one part of the process that can make or break your deal: due diligence. Many sellers underestimate how important it is, and how much control they actually have over the process.

In this week’s podcast episode, Greg sits down with Ahmed Raza, founder of Rapid Diligence, to unpack the realities of due diligence and how sellers can prepare to maximize their exit.

Ahmed starts by breaking down what due diligence really is and the steps sellers should take long before they go to market. He explains which diligence requests sellers can push back on, and the most common due diligence myths and misconceptions.

Ahmed shares how buyer habits have evolved over the past few years and how, in some cases, due diligence can actually help sellers negotiate a higher sale price.

We also dive into due diligence success rates, negotiation strategies when diligence turns tricky, and the typical timeline sellers should expect as their business works its way through the due diligence process.

If you’re planning an exit, this episode will help you avoid costly surprises, protect your leverage, and position your business for a smoother, more profitable sale.

Topics Discussed in this episode:

  • What is due diligence, and how sellers should prepare for it (03:53)
  • How due diligence changes over different business models (11:16)
  • Analyzing key man risk and team diligence (17:33)
  • Due diligence requests that sellers can push back on (26:14)
  • Biggest due diligence myths and misconceptions (29:17)
  • How buyer habits have changed over the last few years (34:26)
  • When due diligence can help you sell your business for more  (39:08)
  • Due diligence success rates (41:50)
  • How to negotiate better deals and work around due diligence issues (46:07)
  • How long the due diligence process takes on average (49:21)

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Sit back, grab a coffee, and get the insider’s perspective on what really happens during due diligence.