Running Successful Virtual Advocacy Events - Lessons Learned & New Strategies
Release Date: 05/27/2020
Policy, Privacy & Regulations Affecting Your Advocacy Effort
Advocacy Help Desk
Recorded in January, this episode takes an in-depth look at Tech Policy with industry expert and Facebook veteran Katie Harbath, now Founder and CEO of Anchor Change. Katie takes us through her days at the social media giant, the promise of the platform from more than a decade ago, and, shortly thereafter, where the tide turned. From regulations in the UK & Europe, to impending elections around the world, targeted advertising, and the future of online privacy, this is a deep-dive episode you won't want to miss.
info_outline
Meet Your Advocates Where They Are
Advocacy Help Desk
Advocacy is driven by people. But how do you find new advocates? And how are you learning more about what interests your current stakeholders? This week we're joined by Rand Fishkin, Co-founder of SparkToro, an audience discovery platform that helps groups find the websites their audience visit, social accounts they follow, hashtags they use, and more. Listen in as we dive into how through knowing the content our ideal audience is consuming, we can better engage them in the future, driving both advocacy and PAC results.
info_outline
2022 & the Changing Landscape for PACS
Advocacy Help Desk
Our first three-time guest on the show, Kristin Brackemyer, Director, PAC and Government Relations for the Public Affairs Council joins us in our first episode of 2022 to talk about the changing landscape for PACs. Touching on everything from the 147 to the midterms, fundraising strategies to reconnecting with lapsed contributors, Kristin lends her expertise helping you to be prepared for the year to come. There's a lot to cover, and a lot of first-hand insight into how PACs are responding to the challenges that 2022 presents. If you run a lobbying shop, PAC or grassroots effort, it's an...
info_outline
Key Ingredients to Get Your Point Across: Be Brief, Be Human, Be Persuasive
Advocacy Help Desk
The keys to effective communication = brevity, passion, a bit of data and the human touch. Communications expert Jean Card, Founder of Jean Card Ink, lays these ingredients out in our latest episode to help you sharpen your advocacy comms. A veteran speechwriter for the White House and Cabinet agencies alike, Jean breaks down for us how to truly engage with your audience while getting your story across.
info_outline
Your Advocacy Email Open Rates Are About to Change Forever
Advocacy Help Desk
BIG changes are coming that will impact your advocacy email campaigns! In this important episode we break down how tech companies are updating systems that will transform how we look at open and delivery rates to our advocates; changing strategies and how you measure success.
info_outline
The Keys to Digital Advocacy Innovation & Growth
Advocacy Help Desk
The Keys to Digital Advocacy Innovation & Growth
info_outline
Leveraging Coalitions for Greater Advocacy Success
Advocacy Help Desk
Bethany Dame, Assistant Vice President, Political Engagement & Grassroots at the American Property Casualty Insurance Association joins AHD this week to talk advocacy coalitions! From how to form a coalition to the various types, from elevating constituent voices to walking thru a checklist of what to ask members, and from what to look out for to green/yellow/red lights, we hit on all aspects of coalitions giving you the background you need when joining forces with another group.
info_outline
Leveraging Coalitions for Greater Advocacy Success
Advocacy Help Desk
Bethany Dame, Assistant Vice President, Political Engagement & Grassroots at the American Property Casualty Insurance Association joins AHD this week to talk advocacy coalitions! From how to form a coalition to the various types, from elevating constituent voices to walking thru a checklist of what to ask members, and from what to look out for to green/yellow/red lights, we hit on all aspects of coalitions giving you the background you need when joining forces with another group.
info_outline
Legit Lobbying 2.0 & Taking Strategic Positions on Divise Issues
Advocacy Help Desk
This week we're joined by industry expert Bruce Mehlman, Founder of Mehlman, Castagnetti, Rosen & Thomas who shares key insights into how hybrid lobbying is going to look going forward and the keys to groups taking positions on divisive issues.
info_outline
"No Wrong Door" NAMI's all-encompassing advocacy approach
Advocacy Help Desk
This week, we're joined by Hannah Wesolowski, Director, Field Advocacy at the National Alliance on Mental Illness. An industry veteran, Hannah leads a team whose mantra is "No Wrong Door," as they prepare and provide content for their state affiliates, the public and legislators to educate, engage and empower them all to act on behalf of Mental Health.
info_outlineSeveral groups have already run successful virtual events and we share everything that went right a wrong on this episode. We kill theory and go straight to discussing platforms, tactics, costing and revenue, content strategy, live versus taped and networking in a digital world. Learn tactics and strategy and what you need to think about!