Find Your Readers by Launching a Podcast with Whitney Gossett
On Good Authority: Publishing the Book that Will Build Your Business
Release Date: 12/07/2022
Why Rose-Colored Publishing Glasses Will Bite You in the Ass
On Good Authority: Publishing the Book that Will Build Your Business
You're not a delusional person. At least not usually. But you may be one when it comes to publishing. And that's why I made this episode. It's based on the book I'm currently writing and it's about the delusions I see first-time authors suffer from. Seriously, publishing seems to inspire more delusions than Hugh Grant movies! So here's your wake-up call. Don't hit snooze! And if you want exclusive stories, resources and info about this book as I write it, you can sign up for that on .
info_outline
Getting Book Launch Support From Your Peeps with Amber Vilhauer
On Good Authority: Publishing the Book that Will Build Your Business
is a leading digital strategist but she's so much more. The founder of NGNG (No Guts No Glory) has come up with a system more ingenious than any I've ever seen when it comes to helping authors corral their network to support their book launches. Longtime listeners know that I'm a pretty jaded person who's tough to impress so you know how much it means when I say that when Amber shared her system and copy and videos with me, I was as blown away as I've been by any strategy I've seen during my decades in publishing. In this episode, she breaks that strategy down by...
info_outline
What a Book Coach Does—and How to Become One—with Jennie Nash
On Good Authority: Publishing the Book that Will Build Your Business
Jennie Nash is the book coach whisperer. Or at least that's what I've named her after talking to her. The founder and CEO of Author Accelerator, a company that trains, certifies and supports book coaches so they can help writers do their best work, Nash has helped clients land top agents, six-figure book deals and make both the New York Times and Wall Street Journal bestseller lists. Also the author of 11 books in three different genres, Nash has certified over 130 coaches. If you've ever thought, "Hey, I might like to be a book coach," get this: the...
info_outline
How to Launch a Book by Giving First with Kay Allison
On Good Authority: Publishing the Book that Will Build Your Business
Kay Allison is a former Senior Vice President at a global ad agency who increased her income by six, met and married a man she’s still crazy about 21 years later, helped Fortune 200 companies generate two billion in new revenue, adopted a child and invented four successful businesses since going alcohol free over two decades ago. In short, she's learned how to live a JUICY AF life. And now she's written a book it. While we talk a bit in this episode about being AF and her program for women who want to go AF, mostly we focused on how she went from behind-the-scenes power woman to...
info_outline
How to Launch a Book by Giving First with Kay Allison
On Good Authority: Publishing the Book that Will Build Your Business
Kay Allison is a former Senior Vice President at a global ad agency who increased her income by six, met and married a man she’s still crazy about 21 years later, helped Fortune 200 companies generate two billion in new revenue, adopted a child and invented four successful businesses since going alcohol free over two decades ago. In short, she's learned how to live a JUICY AF life. And now she's written a book it. While we talk a bit in this episode about being AF and her program for women who want to go AF, mostly we focused on how she went from behind-the-scenes power woman to...
info_outline
On Good Authority: Publishing the Book that Will Build Your Business
On Good Authority: Publishing the Book that Will Build Your Business
info_outline
Where Experts Say Publishing is Heading in 2023
On Good Authority: Publishing the Book that Will Build Your Business
The new podcast name debuts with a first-of-its-kind (at least for me) episode: a compilation of thoughts from the different publishing experts who have been on the show. I was able to get both recorded and written thoughts from a bunch of my favorites, including Dave Chesson, Roseanne Cheng, Amber Vilhauer, Shelby Leigh, Derek Murphy and more. And they talked about everything from social media to AI to taking success into your own hands to so much more. Give it a listen and get ahead of everything that 2023 has in store for us. ARE YOU A NON-FICTION AUTHOR? IF SO, YOU...
info_outline
How to Make Writing (or Finishing) Your Book Your NY's Resolution
On Good Authority: Publishing the Book that Will Build Your Business
This solo episode is all about how you can make writing (or finishing) your book your New Year's Resolution. The main points are: Give yourself a month in 2023 your first draft will be done Give yourself a daily (or weekly) page count Have accountability Build your audience Don't set yourself up for failure Get clear on your "why" Set up small goals along the way Listen to get all the deets! ARE YOU A NON-FICTION AUTHOR? IF SO, YOU NEED AN ELEVATOR PITCH. GET YOUR BOOK ELEVATOR PITCH TEMPLATE AT
info_outline
Why Authors Should Be Using Pinterest with Roseanne Cheng
On Good Authority: Publishing the Book that Will Build Your Business
Roseanne Cheng is the author of six books, including The Evergreen Author: Master the Art of Book Marketing and Portable Magic: How to Write and Publish a Great Book. The co-founder of Evergreen Authors—an online school that helps authors figure out the business of being a writer—she is also a Pinterest Queen. Or so I have named her. In this episode, she broke down why Pinterest is the mostly-undiscovered platform for book promotion, how to create boards that attract the readers you want, whether you should have a page for yourself as an author or each of...
info_outline
How Authors Can Master TikTok with BookTok Sensation Shelby Leigh
On Good Authority: Publishing the Book that Will Build Your Business
If you hear words (but are they words really?) like "TikTok" and "BookTok" and go, "Ugh" or "I'm too late" or "I'm too old" or anything of the sort, this episode is for you. Shelby Leigh got into the TikTok game relatively late and, in under two years, has sold 40,000 books as a result of her videos (one video in particular sold roughly 7000 copies!) This success has led the poet and mental health advocate not only to traditional publishing deals but also to a career as a book marketer. And she makes the whole thing sound so DO-able! In this episode, she breaks...
info_outlineWhitney Gossett is a woman after my own heart.
A former literary agent who has sold numerous books to Big 5 publishers (including 26 New York Times bestsellers), she saw that traditional publishing was broken. Rather than lamenting that face, she turned around and created an audio company called Content Capital.
In other words, if anyone has her finger on the pulse of how publishing is changing, it's her. That's why I paid attention when she told me her firm belief is that authors should launch podcasts—ideally before they even launch their books.
Listen in to find out more about how to record episodes about your book in progress to encourage book pre-orders, why the podcast industry isn't as saturated as you may believe and so much more.
If you're looking to launch a podcast—or revamp your existing one—I highly recommend checking out Content Capital's services.
ARE YOU A NON-FICTION AUTHOR? IF SO, YOU NEED AN ELEVATOR PITCH. GET YOUR BOOK ELEVATOR PITCH TEMPLATE AT WWW.BOOKELEVATORPITCH.COM