How To Create An LGBTQ-friendly Workplace
Agency Accelerated
Over 8 million workers in the U.S. identify as LGBTQ+. According to a report by the UCLA School of Law, over 40% of LGBTQ+ workers (45.5%) reported experiencing unfair treatment at work, including being fired, not hired, or harassed because of their sexual orientation or gender identity at some point in their lives. That’s nearly 4 million workers harassed in the U.S. alone, and a third of those end up quitting their jobs. This is a cycle that needs to stop, and it starts with you, here… learning about some of the unique challenges facing LGBTQ+ in the workplace today. You might now know...
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How To Drive ROI with Customer Advocacy
Agency Accelerated
According to SocialToaster, on average, brands generate a 650% ROI for every dollar invested in influencer and advocacy marketing. Yet, the reality is, most brands aren’t leveraging customer advocacy, and those that are, aren’t tracking it. That sounds like a terrific revenue opportunity for marketing agencies. What exactly is customer advocacy, and more importantly, how do we do it well, in such a way that we’ll actually deliver ROI for our clients? That’s exactly what Christina Garnett is going to talk to us about. Christina uses audience intelligence and social listening to learn...
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How to Use Analytics to Increase ROI
Agency Accelerated
Were you aware that Google Analytics is sunsetting their legacy offering in favor of the new GA4? Did you know that you have a limited amount of time to transition? Aside from simply being a new way of tracking website performance, what else does this new version of Google Analytics do for your marketing agency? And more importantly, aren’t we supposed to be able to use analytics to make data-driven decisions? Is there a way we can use everything Google Analytics tells us about a client to actually increase their ROI? That’s exactly what Brie Anderson is going to talk to us about. Brie is...
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How will Twitter’s sale to Elon Musk impact social media managers and agencies?
Agency Accelerated
Billionaire and oft-critic, Elon Musk, has successfully bid to purchase Twitter and take it back to being a privately-held company. Does that mean Twitter will suddenly be a free-for-all? Or that there’ll be ads inserted between every tweet? How is this really going to impact users and, specifically, the social media managers and marketing agencies whose jobs it is to be on Twitter and manage Twitter accounts for other businesses? That’s exactly what we’re going to talk about in this special edition of Agency Accelerated. Joining host Stephanie Liu and a distinguished expert,...
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How To Prove Social ROI to Agency Clients
Agency Accelerated
In a recent survey of agency owners, Agorapulse found that a whopping 55% of marketing agencies - over half of you - aren’t measuring the ROI or impact of social media marketing for their client’s business. As a result, 65% of agencies report having difficulties attracting and retaining clients. You know you’re doing great work for your clients. Isn’t it time you showed them exactly what they’re getting from their investment in you and your agency? That’s exactly what Jessika Phillips is going to talk to us about. Jessika is a social media strategist and speaker known for her...
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The Value of ROI to Agency Clients
Agency Accelerated
Are you struggling to prove how effective your social media marketing is to your clients? Are you frustrated that the reports you can provide today are really nothing more than surface level vanity metrics? You're not alone. Most marketing agency owners - 55% in fact - do not currently measure the ROI of all the social media work they’re doing for their clients. And as a result, 65% of agencies struggle to attract and retain clients. Does that sound familiar? Fortunately, there are solutions. There is a way to actually track and measure everything you’re doing on behalf of clients on...
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How Agencies Can Leverage Personal LinkedIn Profiles for Brand Sales
Agency Accelerated
Over the past few years, Facebook, Twitter and other social platforms have come under fire for all kinds of concerns around privacy and politicized agendas, but do you know who hasn’t? LinkedIn. And with nearly 700 million members focused on business engagements, it’s no wonder that 80% of B2B social media leads come from LinkedIn (vs. 13% Twitter & 7% Facebook). Of course, you already have a LinkedIn Company Page for your agency, but how are you leveraging your employees and your own personal profile to grow the brand? That’s exactly what David J.P. Fisher is going to talk to us about....
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How To Develop A Scalable Customer Advocacy Program
Agency Accelerated
According to SocialToaster, on average, brands generate a 650% ROI for every dollar invested in influencer and advocacy marketing. And yet, the vast majority of brands and agencies today still do not have a customer advocacy program. We all know that word of the mouth is the most powerful marketing channel, but how do you leverage and scale that? And what if you want to start and manage customer marketing programs for your agency clients? That’s exactly what Kevin Lau is going to talk to us about. Kevin is the Global Head of Customer Advocacy at Adobe where he has developed customer...
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How To Be An Illogical Bicycle For Agency Clients with Rory Sutherland
Agency Accelerated
While the general consensus in marketing today is to be data-driven in all that we do, there’s a problem inherent in the data… …it’s all about the past. But if we’re trying to pitch a client on a marketing idea, that’s about something in the future. We need to be able to predict consumer behavior, behavior that’s often illogical and non-sensical. That’s exactly what Rory Sutherland is going to talk to us about. Rory is the Vice Chairman of Ogilvy and the founder of their Behavioral Practice, an arm of the globally recognized ad agency that explores the psychology and ‘unseen...
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How To Onboard Clients Faster to Save Time & Close More Deals
Agency Accelerated
One of the most delicate times in the life of a marketing agency is when you’re onboarding a new client. You need to balance getting all of the information you need to manage the project successfully, while simultaneously making sure that the transition from “prospect” to “client” is as smooth and stress-free as possible. But wait, if we’re talking about client onboarding, how will that help us close more deals? That’s exactly what Paddy McGill is going to show us. Paddy has spent a decade in the digital marketing space and now helps businesses automate their sales demos,...
info_outlineAre you interested in reaching new potential marketing agency clients? How would you like to add additional revenue streams to your bottom line?
The global e-learning market is projected to reach $390.6 billion by 2026 making it a fast-growing and lucrative industry for course creators… and they need your help!
Course creators are looking for help with everything from content & marketing to sales & customer service, which presents opportunities to reach and expand into that market. In this podcast you’ll learn from a major player in the e-learning industry:
- What course creators need help with
- How marketing agencies can support course creators
- How agencies get started and earn more revenue
Listen and learn from Raphael Zajtmann, Senior Manager, Agency Partners at Thinkific!
LINKS
Thinkific - https://thinkific.com
Agency Accelerated Calendar - https://www.agorapulse.com/calendar
How To Add Agency Revenue With Social Media Services - https://bit.ly/AddAgencyRevenue
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Agency Accelerated is the marketing agency podcast for you!
Powered by Agorapulse. Hosted by Stephanie Liu. Produced by Mike Allton.