Ep 126: How to use AI in your agency to save you time

Subtitle:

When most people think about AI, they think of the dangerous robots or technology from movies that destroy the human race. Though AI does have the potential to be dangerous, it also has a lot of potential to assist businesses by creating content, cleaning up writing, and helping with research. Today, the guys dive into the practical uses and dangers of Chat GPT and AI. They also talk about communication, misinformation, human nuance, Wall-E, and more on this week’s episode.

 

Summary:

In this week’s episode, Bob, Ken, and Brad engage in a discussion about Chat GPT and AI. Bob starts by asking how the guys use AI practically in their agency and business. Bob also explains that machine learning is the precursor to AI and has been around since the 1960s. He defines AI as generative, meaning it takes a prompt and tries to match and complete the thought as accurately as possible. The group then delves into the importance of words and communication in human relationships. They consider if it is the words alone, the context of the words, or the embodiment behind the words that matter most. Bob highlights the complexity of communication and how AI may struggle to understand the nuances of human language and relationships. Brad shares his experience exploring and using Chat GPT. He tests its capabilities and tries to find ways to use it to save time and create authentic content. He also discusses the amount of information that Chat GPT can retain as context, which affects its ability to generate accurate responses. Ken brings up the importance of using technology and AI wisely, leveraging time and avoiding the dangers of atrophy. He warns about relying too heavily on AI and losing valuable skills, such as writing. Brad agrees and highlights how Chat GPT has helped him save time and create content. Ken then asks Brad if he has used Chat GPT for research purposes. Brad discusses the extensive knowledge that Chat GPT has and also raises concerns about the dangers of AI creating and publishing false information. He emphasizes the importance of fact-checking and ensuring the accuracy of the information generated by AI. Brad highlights that the value of writing is not the writing itself, but the concepts behind it. Bob elaborates on the idea that AI does not have the same understanding of nuances as humans do, which could lead to misinformation. He explains that AI is only trying to give what it thinks the user wants, but has no incentive to provide what is true and accurate. Bob raises the concern about the potential for the best AI to become a tool solely for wealthy individuals and businesses. He warns about the unequal distribution of technology and the consequences of a small group having access to such powerful tools. Finally, Ken wraps up the discussion with a warning about the need for discipline in balancing technology and human skills. He emphasizes the importance of finding a balance between using technology and preserving valuable skills, such as critical thinking and writing. He stresses that there is no self-discipline in technology, and it is up to us to exercise discipline in its use.

 

Top 3 Curtain Pulls in this episode: 

 

1. AI has the potential to increase your comfort or leverage; choose wisely. AI can revolutionize the way we live and work, offering new levels of comfort and efficiency. Whether you're looking to streamline your daily tasks, automate repetitive processes, or gain insights from large data sets, AI has the potential to increase your comfort and leverage in many ways. However, the danger of atrophy remains so it is vital to examine the motives behind using AI. “There's two ways you can use technology and AI. One way is to increase comfort, and the other way is to increase leverage.”

2. AI is a tool, not a human. AI is a useful tool but lacks the emotions, empathy, and understanding of human relationships that are essential to many aspects of our lives. By recognizing the limitations of AI and balancing its use with human skills, we can unlock its full potential and use it to enhance our lives and work. “There's no self discipline to balance technology with not technology. We have to exercise a lot of human discipline with these things, because they're really powerful.” 

3. The dangers of AI are very real.The dangers of AI are real and can't be ignored. It lacks human nuance and context, leading to misinterpretation and false information. Misinformation spread by AI can have serious impacts, so it's important to use AI transparently, accurately, and responsibly to avoid these dangers and ensure its benefits to society. “It's just trying to give you what it thinks you want, but it has no incentive to give you what is true and what is accurate.”

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About The Guys: 

Bob Hutchins: Founder of BuzzPlant, a digital agency that he ran from from 2000 -2017. He is also the author of 3 books. More on Bob: 

• Bob on LinkedIn

• twitter.com/BobHutchins

• instagram.com/bwhutchins

• Bob on Facebook

Brad Ayres: Founder of Anthem Republic, an award-winning ad agency. Brad’s knowledge has led some of the biggest brands in the world. Originally from Detroit, Brad is an OG in the ad agency world and has the wisdom and scars to prove it. Currently that knowledge is being applied to his boutique agency. More on Brad:

• Brad on LinkedIn

• Anthem Republic

• twitter.com/bradayres

• instagram.com/therealbradayres

• facebook.com/Bradayres

Ken Ott: Co-Founder and Chief Growth Rebel of Metacake, an Ecommerce Growth Team for some of the world’s most influential brands with a mission to Grow Brands That Matter. Ken is also an author, speaker, and was nominated for an Emmy for his acting on the Metacake Youtube Channel (not really). More on Ken: 

• Ken on LinkedIn

• Metacake - An Ecommerce Growth Team

• Growth Rebel TV

• twitter.com/iamKenOtt

• instagram.com/iamKenOtt

• facebook.com/iamKenOtt

 

Show Notes:

[0:42] Bob begins a discussion about this episode’s topic, Chat GPT and AI. 

[1:35] Ken asks the guys how they use AI practically for agency and business.

[3:14] Bob talks about how machine learning is the prequel to AI, and AI has been around since the 60s. He says that AI is, “what we call generative. It's taking a prompt and it's actually trying to match that prompt and finish that thought and make it as accurate as possible.”

[5:45] Bob dives deep and asks, “what's the importance of words and communications in how we relate to other human beings? Is it the words alone? Is it the context of the words? Or is it the actual embodiment of someone behind those words?” 

[10:00] Brad talks about some of the practical ways he’s been exploring and using Chat GPT. “I'm just testing it out, I'm trying to figure out how this thing can help me. What type of processes can I throw at it that it would give me the results I'm looking for? how much information could it retain, that it can use as context?”

[13:48] Ken talks about the importance of leveraging your time wisely and how to use technology and AI to either increase comfort or leverage; he also discusses the dangers of atrophy. “If you just asked it to write everything for you, eventually you'd lose the ability to write.”

[15:39] Brad talks about other ways he’s been using Chat GPT and how it has helped him save time and create authentic content. 

[18:29] Ken asks, “Have you used it for anything on the research side of things?”

[18:33] Brad discusses the extensive knowledge that Chat GPT has and also launches a discussion about the dangers of AI creating and publishing false information. 

[21:25] Brad says that, “The value of writing is not the writing. It's the concepts.”

[23:57] Bob elaborates on the idea that AI doesn’t have the same understanding of nuances as humans do and how this could lead to misinformation and its various dangers. “It's just trying to give you what it thinks you want, but it has no incentive to give you what is true and what is accurate”

[33:49] Bob talks about the potential for the best AI to become a tool solely for wealthy individuals and businesses. 

[36:18] Ken wraps up with a warning, “There's no self discipline to balance technology with not technology. We have to exercise a lot of human discipline with these things, because they're really powerful.”