#22: What Taylor Swift Can Teach You About Online Business
Release Date: 06/21/2023
#125: How to Make Content Creation a Habit
On Purpose With Alex Beadon
Trying to make content creation a habit? Me too. But how do you do this without it taking over your life? Join me as I dive into an 11-question discovery exercise designed to not only refine your content strategy but also to prioritize your work-life balance. In This Episode, You'll Find: Self-Discovery Through Questions: From defining what you truly want in life to recognizing the barriers that hold you back, these questions are tailored to help you reflect and strategize. Practical Insights for Every Creator: Whether you're aiming to start a family while running a business, or looking to...
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#32: No Audience? No Problem! Learn about Collaborative Marketing with Nadalie Bardo
On Purpose With Alex Beadon
Ready to redefine your digital marketing playbook? Dive into this exclusive episode where we unravel the secrets of leveraging Pinterest and Collaborations for business growth. Nadalie Bardo was able to quit her 9-5 job and travel the world thanks to her online business and in this episode, she unveils how she’s been able to do it. Why build an audience when you can strategically collaborate? We dive deep into why collaborations could be the pivot you didn't know your business needed. Plus, a deep dive into Pinterest's potential—not just as a platform, but as a treasure trove for traffic,...
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#31: Lessons from a Near Half-Million Dollar Launch with Alyssa Lang
On Purpose With Alex Beadon
In this episode, I speak to Alyssa Lang about what it’s really like to have a $446,000 USD launch. When we first started working together, her business had barely made any sales, and now here she is, three years later, having made $1.25 million over the past three years of using the Rinse and Repeat Launch Strategy. It’s an honor to have her on the show today, sharing her journey with you all. I hope it can act as a major inspiration! Resources:
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#30: The Story of my First Six-Figure Launch
On Purpose With Alex Beadon
In this episode, I share the story of the one change I made that led me to have my first six-figure launch. It may not be what you expect, but it’s worth a listen! Resources:
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#29: How to Brand Yourself Online with Diana Jakubcova: Personal Branding Tips for Course Creators
On Purpose With Alex Beadon
Dive into the transformative world of personal branding in today's episode with Diana Jakubcova, the mastermind behind Deeply Rooted Studio. Diana demystifies the nuances of creating a brand that authentically resonates. Uncover the pitfalls of being distracted by online trends, and learn why authenticity trumps aesthetics every time. Whether you're an online course creator or a personal brand, Diana's insights will empower you to carve out a distinct brand voice that captivates and connects. Tune in to redefine your branding strategy and elevate your online presence! Resources:
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#28: The Truth About Being Able to Work from Anywhere
On Purpose With Alex Beadon
In today's episode, we're diving deep into one of my favorite topics: mastering the art of working while traveling! 🎒✈️ From those crucial early planning stages to the absolute must-do Wi-Fi checks for every Airbnb - I've got you. And because it's so close to my heart, we're chatting about setting boundaries to make sure you get work done, especially when family and friends are around. Trust me, it’s trickier than it sounds! Resources:
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#27: Unlock Your Entrepreneurial Intuition for Digital Product Growth with Nikki Novo
On Purpose With Alex Beadon
Ready to unlock your intuition in your online business? In this episode I speak to Nikki Novo, who is not only a bestselling author and master intuitive reader, she has been teaching online courses since 2008 and has made over a million dollars in sales teaching intuitive development. Nikki has a wealth of knowledge on how to activate your own intuitive abilities to grow your business. Tune in to learn how to bring intuition into your daily business operations, strengthen your intuition, and use it in decision-making. Plus, discover practical exercises and practices to develop intuition skills...
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#26: Entrepreneurship: Managing Time and Quieting the Inner Critic
On Purpose With Alex Beadon
Discover a balanced approach to entrepreneurship in our latest episode, 'Entrepreneurship: Managing Time and Quieting the Inner Critic.' We dive deep into the critical challenges every business owner faces—mastering effective time management and battling the constant self-criticism that entrepreneurship breeds. Learn how to maximize productivity, minimize stress, and silence the nagging inner critic that can stifle your entrepreneurial growth. This episode is not just about running a successful business—it's about maintaining your mental well-being while doing so. Transform your...
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#25: Supercharge Your Course Sales with SEO and Website Optimization
On Purpose With Alex Beadon
Welcoming Website Designer and SEO expert Galen Mooney, this episode delves into optimizing online sales via compelling sales pages and website enhancements. You'll learn how to counter objections, leverage visuals, and utilize persuasive language. Galen offers insights into boosting conversion rates via standout call-to-actions, website speed, and image usage. We explore SEO best practices for course creators, emphasizing page ranking, blog-powered SEO boosts, and key metrics. Resources:
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#24: Six Features of a Highly Converting Sales Page
On Purpose With Alex Beadon
In this episode of the podcast, Alex Beadon shares valuable insights into creating a highly converting sales page. She covers six features that are essential for any sales page: using the customer's language, creating urgency, leveraging testimonials, making the page mobile-friendly, using analytics, and creating a strategic customer journey. Throughout the episode, Alex provides tips and resources for each of these features, including tools like Markup and the Ideal Client Doc. This episode is a must-listen for anyone looking to create a sales page that converts. Resources:
info_outlineIn this episode, Taylor Swift meets online entrepreneurship. Listen in as Alex Beadon breaks down how the Grammy-winning superstar employs genius business strategies and how you can do the same with your online business.
Explore the power of storytelling that binds Swifties worldwide, creating an unmatched community-building model. Witness how Swift turns adversity into opportunity - be it public criticism or industry challenges, she transforms them into chart-topping success. Her journey is a lesson on resilience and creativity, setting a standard for dealing with negative feedback and business challenges.
Delve into Swift's evolution as an artist and a brand - from country music to pop and folk, embracing changes and remaining authentic throughout. This evolution is a testament to her endurance, reflecting on the concept of "ideal client" and the importance of evolving with them. Taylor’s consistent re-branding, from the Reputation era to the Folklore era, offers key lessons in online branding and brand recognition.
Be inspired by Swift’s work ethic, epitomized by her repeating performance schedule - it's the ultimate demonstration of the 'Rinse and Repeat Launch Strategy'. The parallelism between performing the same songs with gusto at each show, and sticking to a business launch strategy, underscores the value of consistency in achieving business success. Swift’s world tours, reaching tens of thousands at each show, remind us of the power of the internet. Your online platform can have a similar, if not greater, reach. Whether you're an online entrepreneur, coach, or just starting to build your email list, you'll find Swift's lessons transformative.
Drawing parallels from Swift's strategies, Alex shares practical business advice, tips, and insights to boost your digital product launches, enhance audience engagement, optimize online sales, and fuel your business growth. Whether you're a fan of Swift's music or not, her successful journey offers a trove of business inspiration that you don’t want to miss. Dive in, and let the celebrity branding lessons elevate your business to new heights!
Resources:
- Show Notes
- VIP List - Free weekly newsletter for course creators
- The Strategic Offer Incubator: Learn how to strategically craft and sell a profitable online course or membership site.