309: Building Corporate and Community Partnerships That Elevate Latinx Voices with Ericka Aviles
Moxielicious with Alexia Vernon
Release Date: 06/01/2021
Moxielicious with Alexia Vernon
Dr. Kathy Kortes-Miller, MSW, PhD has made it her mission to spread the message that “Talking About Death Won’t Kill You.” She has a passion for palliative care and improving the end-of-life care for all. She is an associate professor in the School of Social Work and the Director of the Centre for Education and Research on Aging and Health at Lakehead University in Thunder Bay, Ontario Canada. Kathy was named the Lakehead University Research Chair on Aging and End of Life and is committed to improving the care provided at the bedside and in the community. She is the author of the book,...
info_outlineMoxielicious with Alexia Vernon
Kimberly Grana, RDCS, CMPE is a healthcare executive with over two decades of dedication to the value-based care community. Kim is currently the Vice President of Operations for Valley Oaks Medical Group, the third largest primary care group in Southern Nevada. A detailed-oriented, high accessible leader who always puts employees first and is focused on building a culture of engagement, growth and development, and inclusion, Kim is the 2023-2024 President of the Nevada Medical Group Management Association (MGMA). Kim is also a Nationally Registered Diagnostic Cardiac Sonographer (RDCS) and a...
info_outlineMoxielicious with Alexia Vernon
Dr. Apeksha Desai is a board-certified internist in Las Vegas and Henderson, Nevada. She has been practicing medicine for nearly 14 years and has held several leadership roles including, most recently, serving as the Medical Director for OptumCare where she led a team of 135+ providers who delivered value-based care across 18 clinics in the Las Vegas Valley. Now, Dr. Desai is the founder of Ace Primary Care, an organization focused on delivering excellent primary care. She specializes in delivering personalized care that empowers her patients to live their best lives. Dr. Desai understands...
info_outlineMoxielicious with Alexia Vernon
Heidi Kyser joined Desert Companion, the premier city magazine that celebrates the pursuits, passions, and aspirations of Southern Nevadans, as a staff writer in January 2014. In 2018, she was promoted to senior writer and producer, working for both DC and State of Nevada. She produced KNPR’s first podcast, the Regional Murrow Award-winning Native Nevada, in 2020. The following year, she returned her focus full-time to Desert Companion, becoming Deputy Editor, and became interim editor, replacing Andrew Kiraly, in July 2022. In her 20 years as a print and on-air journalist, Heidi’s done...
info_outlineMoxielicious with Alexia Vernon
An expert on disability inclusion and disability-inclusive leadership, Sarah Kirwan is the founder and CEO of Eye Level Communications, a woman-owned and disability-owned business. She is a forward-thinking DEIJ Consultant and Trainer with 25 years of experience advising leaders and collaborating across disciplines to advance culture in line with shared values and strategic plans. Sarah has held multiple executive positions, including Assistant Hospital Administrator and Public Information Officer for Rancho Los Amigos National Rehabilitation Center, a world-renowned physical rehabilitation...
info_outlineMoxielicious with Alexia Vernon
Dr. Rebecca Eldredge is on a mission to ensure socially conscious leaders don’t succumb to compassion fatigue. I’ve had the privilege of working with Dr. Eldredge for the last two years, and she is unparalleled in her ability to integrate stories, statistics, and practical suggestions for how to create workplaces that create more wellbeing for their people. For the past 20 years, Dr. Eldredge has used her commitment to mental health, cultural competence, and social justice to support individuals and organizations to cultivate compassion to protect their wellbeing as they bring compassion...
info_outlineMoxielicious with Alexia Vernon
As a partner with Spencer Fane, LLP’s health care practice group, Ayesha Mehdi, JD, MHSA collaborates closely with healthcare providers and professionals, as well as closely held businesses, to provide legal guidance on various corporate, regulatory, and licensure matters. She serves as outside counsel to her clients, helping them achieve their objectives in areas such as physician employment, recruitment, mergers & acquisitions, and joint ventures. Additionally, in the area of health care law, Ayesha offers solutions for handling professional board complaints, reimbursement issues, and...
info_outlineMoxielicious with Alexia Vernon
Dr. Cheryl Brewster is a fierce advocate for improving health equity in medicine. As the founding executive dean for diversity, equity, and inclusion at the Roseman University College of Medicine (RUCOM), the only private allopathic medical school in Nevada, Dr. Cheryl Brewster is charged with leveraging diversity, equity, and inclusion to advance the College’s vision and mission with the goal of ensuring a learning and work environment in which students, faculty and staff realize a sense of belonging and facilitate more health equity in medicine. RUCOM is in the accreditation process and...
info_outlineMoxielicious with Alexia Vernon
Tracy Lewis is currently the Health Coach Manager at Hinge Health, a leading physical therapy provider in the digital healthcare space. In addition to being a board-certified health coach, Tracy has her own bravery-centered coaching practice, and she empowers audiences and clients to bravely navigate career and life transitions. She is a recovering perfectionist who shamelessly shares the story of reclaiming her own self-worth. Tracy is on a mission to support other women to pursue their purpose and their passion in life. She has triumphed over much and now boldly speaks up and speaks out,...
info_outlineMoxielicious with Alexia Vernon
Mary Grace Gardner, MPH is a corporate transformation leader, multi-passionate entrepreneur, and speaker who helps ambitious change-makers achieve personal and professional goals with ease and joy. An expert of process improvement, she helps her clients design the life they want without limits. Mary Grace rose quickly in her career, leading large-scale transformations in hospital and medical device industries, launched an educational coaching practice, and co-founded a corporate consulting company offering personal and professional development certifications. Mary Grace is a Lean Six Sigma...
info_outlineAs I say at the beginning of Moxielicious® episode 309, Ericka Aviles is an expert on community partnerships, and she’s one of the most masterful relationship builders I know.
A dynamic and passionate leader in the Las Vegas community, Ericka is the Founder of Ericka Aviles Consulting LLC, is a boutique consulting firm focused on digital communications, marketing, and community relations. Established in 2016 as a multilingual and multicultural Latina owned business, Ericka Aviles Consulting focuses on bridging gaps of language and culture between her clients and the audiences they serve. Ericka has helped clients with statewide and regional education and health campaigns, sports marketing, civic engagement and infrastructure projects by developing strategic plans, partnerships, and authentic and effective marketing and outreach tactics tailored to unique communities.
Ericka is also the founder of Latinas in Power, a professional network of Latinas. She currently serves as a member of the International Women’s Forum Nevada Chapter, she’s a board member of the Vegas Chamber Executive Women’s Council, and she sits on the Discovery Children’s Museum’s Diversity, Equity and Inclusion Advisory Board.
Ericka immigrated with her family from El Salvador to Las Vegas when she was six years old. An English language learning student, she was the first in her family to graduate high school and go on to college. She’s had the opportunity to travel the world representing Las Vegas as a world class destination, and she has worked at major hotels on the Las Vegas Strip.
During our conversation, Ericka and I cover a lot of territory at the intersections of community partnerships, attracting sponsorship dollars, and engaging communities of color. For example, what chat about:
- How to create mutually beneficial community partnerships (and corporate-community partnerships) by leading from a place of curiosity and with an open mind, managing expectations, letting relationships deepen over time, and focusing on providing measurable value to partners
- Specific, actionable steps to take when courting corporate sponsors – from what should go into a sponsorship pitch deck to how Ericka successfully tapped into local sponsorship dollars for her group, Latinas in Power, during Covid (at a time when Las Vegas companies were tightening their spending)
- Leveling-up from being a solopreneur to growing a team – and how Ericka utilizes her personal Board of Advisors for feedback and championship
- Boundaries Ericka has created for philanthropic and professional association leadership so she doesn’t overcommit
Resources Mentioned in This Episode:
- Apply to the Moxielicious® Mastermind.
- Learn more Ericka Aviles Consulting here.
- Learn more about Latinas in Power here.
- Please leave a review and subscribe to Moxielicious via Apple Podcasts, Stitcher, Google Play, or Spotify, so you never miss an episode!