#72 What we all miss when we look at Customer journey w/ Chad
Release Date: 08/02/2020
Waiting for Service
What does the invention of the Air conditioner have to do with the call center? We discuss the impact of your phone system to your customer experience.
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The status quo is to focus on acquisition as opposed to retention. Most of the current approach is built on faulty premise that customers are promiscous. How can you build customer intimacy in a few clicks Preview (see attachment or web link for the full transcript): Speaker 0 (0s): Most of what you consume from so-called experts contains either half-truths outright lies or information that is not useful. They keep telling you how wet water is and you know, it is doing, you know, gut. I am committed to share in nothing but the absolute unfiltered on edited, no euphemism truths. Every...
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-The status quo is to convert less than 5% of guests - Most of the current approach is built on faulty language -How can you build customer intimacy in a few clicks Connect with Anna -
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Episode 4 is full of humor and will provide new understandings. #waitingforservice #customerexperience #customerservice #amastenumah
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Quote: I used to say I was stuck in an abusive relationship with American Airlines.
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Shauna and Amas continue the conversation and laughs while discussing Waiting for Service.
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“Your customer service experience isn’t bad by accident. Most of it was intentionally built to be mediocre.”
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Amas has a great conversation with world renown author and keynote speaker Steven Van Bellghem.
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The conversation continues with those crazy people guys, Brian and Ted from 5th Talent. In part two they discuss:
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Amas visits with Brian Kearney and Ted Nardin, founders of 5th Talent for two great discussions. In this first one, they discuss the following:
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- Everyone claims they want to provide a great customer experience and then their actions don't match their words
- We have a bias in our CX Strategy that get sin the way of seeing the entire customer Journey from the customer POV
- We hire people then brainwash them into thinking they now work for the greatest company on earth with the greatest products and services. We do not train them to be curious about customers in a way that will uncover value
- This is why he created Value Selling
- 2 things you can start doing immediately
- Ask Why
- And listen well enough to use your customers language.