Fractional CMOs & The Best Marketing Strategy You Can Use Now
Release Date: 09/06/2023
Right on Time Podcast
Your team already knows your meetings aren't working. They've known for weeks, maybe months. In this episode, I'm sharing how to redesign your meetings into decision-making machines so every person leaves with clarity, action steps, and deadlines. We cover how to right-size your meeting cadence, the rolling agenda method, why moving fast means you need more structure (not less), and how building real rapport in your meetings changes everything. Small shifts here create ripple effects across your whole company. You are right on time. Links: ambermccue.com/modernceo | ambermccue.com
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Your clients don't care about your process. They care about how working with you makes them feel. And in a world where AI can generate, automate, and replicate almost everything, that feeling is the one thing that cannot be copied. In this episode, Amber gets into what it actually means to be an experience-driven business and how to design one, whether you're fully virtual, product-based, service-based, or all three. She shares the research behind why emotionally connected customers are more than twice as valuable as satisfied ones, breaks down the three levels most businesses operate at (and...
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Are you dangerously close to becoming the bottleneck in your own business? Recorded while walking through Zagreb (because I was literally about to become the bottleneck myself), this episode breaks down how to tell if you're holding up your own progress and what to do about it. What We Cover: → The signs you're becoming the bottleneck (hint: it's because you care too much, not too little) → The $1 bill vs. $100 bill framework for prioritizing your time → Three systems that stop the bottleneck before it starts → The responsiveness trap and how it trains you to become the answer person...
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What happens when you ask AI to give you brutally honest feedback about how you lead, decide, and show up in your business? You get a CEO Reality Check that helps you stop spinning, start integrating, and lead with way more clarity. In this video, I’m walking you through how I built my Reality Check Folder inside ChatGPT (or Claude), which includes: The prompt that gave me feedback was so accurate that I almost dropped my coffee Personality-based data (Human Design, Enneagram, MBTI, astrocartography!) Business strategy and mindset coaching Energy rhythms and lifestyle integration ...
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I Slowed Down Last Year. Here’s What Happened Life came in hot. Moves, family shifts, tech hiccups, and surprise detours. In this episode, Amber shares a raw, reflective look at what really happened behind the scenes in 2025, and how it’s shaping everything she’s doing (and not doing) in 2026. She’s also sharing a gift to help you stay focused in 2026. Comment RISE, and we’ll send it your way. 🔗 Subscribe, leave a comment, and let us know your word of the year. We’d love to hear it.
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Running a business should mean freedom, but what happens when you finally step away from it? I took a 7-day trip deep into Kenya’s Savannah to find out. No laptop. No client calls. Just me, my team, and a test of everything we’ve built. Did I pass the Vacation Test this time? Let’s unpack what happened, the unexpected and the surprisingly smooth moments, plus how you can prepare your business to run without you. Watch now to find out if I survived… and if my business did too!
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Could your business survive without you for a week? Could YOU survive without checking in? In this episode, I take The Vacation Test—a three-part challenge designed to reveal if your business is truly set up for freedom. The rules? No work calls. No "just checking in" texts. No scrambling to catch up when you get back. I thought I had this in the bag… but what happened on my trip to Marrakesh might surprise you. Did I pass or fail? And, more importantly, would YOU pass? Come find out. Mentioned In This Episode:
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Can your business pass The Vacation Test? If stepping away for a week (or more!) feels impossible without chaos erupting, this episode is a must-watch. I’m breaking down why vacations actually grow your business (yes, really!), the three-question test that reveals if your business is truly set up for freedom, and the exact steps to make sure you can unplug without the stress. Don’t forget to like, comment, and subscribe for more strategies to run your business like a true Modern CEO! Mentioned In This Episode:
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Google is out here doing the most—and you’re probably not even using half of what it can do. These five AI tools inside Google Suite will blow your mind and save you hours. Inbox zero in five minutes (yes, really) Scheduling meetings with one click (no back-and-forth nonsense) AI workflow productive hacks that keep you on track Best AI apps built right into Google (no extra downloads) The sneaky new Google Docs trick that makes SOPs actually usable Hit play now if you’re ready to ditch the busy work and start working smarter. PS: What’s your favorite productivity AI hack?...
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Ever feel like you're running on fumes and, instead of a superwoman cape, you're wearing a frayed “I’m fine” sign? Feeling burnt out but still trying to power through like a WiFi signal that only works when you stand on one leg in the corner of your kitchen? In this episode, we dive deep into burnout recovery, how to prevent burnout before it knocks you flat, and the sneaky signs of emotional burnout you might be ignoring. If your morning coffee looks at you like, “ I can’t help you,” we need to talk. Tune in as we break down real strategies to stay productive without running...
info_outlineIn the ever-evolving realm of marketing, finding the right strategies to fuel growth can be a challenge, whether you're a small business owner or part of a larger organization. Aimee Schuster is an expert at marketing the invisible. This means services over products.
She has spent the last 25 years helping B2B organizations to build, advance, and energize their lead generation. She is all about getting leads into their business so they can continue to grow. Aimee also founded Bandwidth Strategy: A fractional CMO and COO consultancy to help growth-stage organizations drive the right leads into their funnel.
Aimee began her career in legal marketing. She saw this wave of digital marketing coming and knew that lawyers were not going to be the first to adapt. She was going to be an early adapter though. This propelled her to start her first business, which she grew and sold before moving into her next career phase. She then stuck to helping business-to-business companies with marketing and growth. Which eventually turned into owning her company: Bandwidth Strategy. She has learned so much over her incredible 25-year career in this industry. And she is sharing them with us today.
The strategies we talk about in this episode just might help you prioritize where you want to spend your marketing time, sales time, branding time, and dollars in various marketing activities. This is such a fun conversation that you don’t want to miss it.
Don’t forget to let me know what you think by leaving a comment, tagging me on Instagram (@ ambermccue), or even leaving a review wherever you listen to the Podcast.
In this episode, we chat about:
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The power of SEO
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How long does it take for SEO to work
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What is a fractional CMO?
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Where to focus to see an ROI?
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How Improv just might improve your business
Mentioned in this episode:
Connect with Aimee on LinkedIn