Starting Your Real Estate Business | Ep. #34

On the main image for this episode you see a roof logo silhouette, the words "Real Estate", and then a reference to "Slogan Here". When you're starting your Real Estate Business, you'll certainly come across stock logo templates like this, and any designer you're likely to hire will almost certainly come up with something along these lines for your review and approval.

You'll spend time going over all the samples, drafts and mock-ups of what will become your Real Estate Business logo. You'll come up with several slogans, eventually settling on one that fits well enough with your business name, logo and brand. You'll then get business cards created with your nice new logo prominently featured.

Maybe you'll keep it simple and go with a card that just has your local phone number and your email address will be @Gmail.com. But if you're like many starting a new business (especially a Real Estate Business) - you'll want a very easy to remember (maybe even a vanity) phone number; and you'll certainly want your website address listed on your business cards.

So in addition to spending countless hours on your business logo, you'll spend weeks (or even months) working on a website for your new business. But because you almost certainly named your business prior to getting your Domain Name (a mistake) - the website address is something horrible.

Maybe you named your business "Prestige Home Buyers, LLC" - and PrestigeHomeBuyers.com was TAKEN, as was PrestigeHome.com or PrestigeHomes.com (just for example - I have no idea if these are active sites or not, available, taken or otherwise). And you certainly won't be getting Prestige.com - so you end up registering PrestigeHomeBuyersLLC.com (which is horrible); or PrestigeHomeBuyers.net.

When you see website and email addresses with LLC, INC, NC or non .COM extensions, it almost always means the person named their business BEFORE obtaining their domain name. So in this episode of the Podcast, I go into some detail as to how to avoid this mistake for (CRIME against) your business. I suggest getting your ideal domain name FIRST, and then naming your business SECOND - to match the domain name (and without any LLC or INC).

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But all of this is not even the real point of this episode. The real purpose here is to express that all of this stuff related to your business name, business cards, website, etc... is NOT what you should be focused on in the first place. Don't get bogged down in the trap of spending your primary time and effort in setting up your business. Instead, spend that time and effort getting your first (or next) rental property!

You don't really have a business anyway until you've got some properties (I'd go as far as to say several). Because most people having one or two rentals don't have a business in place. So focus on getting some properties, and worry about creating a business later.

But when you do get to the point of being ready to create a business, this episode of the Podcast will provide you with some key insights into how to go about doing it right - so that you do not end up with a website address like Prestige-Home-Buyers-LLC.net.