1: How To Use Time, Energy and Money To Be A Successful CMO with Peter Horst
Release Date: 07/12/2017
An Opportunity Knocks
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Alan See is Principal and Chief Marketing Officer of Alan See CMO Temps, LLC. He is recognized by Forbes Magazine as one of the “Top 50 Most Influential CMOs on Social Media,” and is the American Marketing Association “Content Marketer of the Year.” Alan provides full-time, fractional or project based leadership initiatives for organizations interested in generating sales by using content-based marketing that is distributed through engaging social media channels.
info_outlineAn Opportunity Knocks
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Will Bunker and Dave Kennedy founded the dating site that became Match.com in 1995 in Dallas, TX. Currently a founder of GrowthX VC fund, his focus is helping companies accelerate their growth after the seed round to get their series A or get to cash flow positive. He has invested in over 160 companies all around the country, and most of those investments happened in the last four years.
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Scott Ableman is a marketing executive and adviser for several companies in the digital marketing and media space. He has served as Chief Marketing Officer for both B2B and consumer marketing organizations -- most recently The Teaching Company, which produces and markets The Great Courses. His marketing career began in the telecommunications industry in the 1990s, where he helped grow both MCI and Winstar to multi-$billion valuations, and then in the 2000s transitioned to the ecommerce world, where he has helped Network Solutions, Simplexity, and The Great Courses all join the list of the...
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Daniel Cherry is one of Sports Business Daily’s “Top 40 Under 40”, and is currently the Chief Marketing & Innovation Officer for the 3-time Stanley Cup Champion New Jersey Devils and the Prudential Center, the #4 ranked concert venue in North America. Recently, Daniel served as the Senior Vice President of Marketing at Diageo North America, and Chief Marketing Officer of the legendary soccer club The New York Cosmos.
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John Chapman, President of JMC Advisory Group, former CMO of PAETEC, and Former CEO of InfoPreserve. John’s current company specializes in the commercialization of products and solutions, development of strategic and tactical plans with actionable ‘go to market plans’ with Operations to scale to demand. As a “COO” and “CMO” with a strong focus on Digital Media Marketing, Customer Experience and E-commerce with Branding, John has been able to drive operational improvements, improve financials and deliver more services efficiently.
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Andy Stevenson is a thought leading marketing and digital executive who’s held leadership roles at Williams-Sonoma, Dell, and Crutchfield and has, for the past six years, served as a consultant to numerous brands, including Ethan Allen, Dylan’s Candy Bar, and Ashford.
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Terry Donnolly is CEO of Hillstreet Beverage Company, makers of 'The World's Best Tasting Non-Alcoholic Wine and Beer'. Former CMO of MDC Partners, the 7th largest marketing and communications company in the world with 70 agency brands, 15,000 employees, 220 offices, and over a billion dollars in revenue. A wealth of experience, Terry shares some amazing insights into the marketing and positioning of a unique product in the crowded beverage marketplace.
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Deborah Holstein has held marketing leadership roles in both B2B and B2C SaaS businesses large and small for over 15 years. She is one of a rare breed of "full stack marketers" with hands-on experience across the disciplines of awareness/story-telling, acquisition, content marketing, product and lifecycle marketing as well as in-product experience optimizations to improve upsell and retention. Currently the CMO of EverString, and recently the VP Marketing at Hightail -- a creative collaboration solution for marketing and creative teams and she regularly contributes her marketing and leadership...
info_outlinePeter Horst is the former CMO of Hershey and prior to that lead marketing at Capital One. Currently in demand as a keynote speaker on marketing, brands, and innovation, Peter dives deep into what defines a successful marketer and how to most effectively use your time, energy, and money to be a successful CMO.