Episode 121 - AI in the Multifamily World
Apartments on the Go
As its rapid expansion continues, artificial intelligence (AI) has generated concerns about its impact on jobs. For multifamily, says HappyCo CEO Jindou Lee, AI is currently less likely to be a replacement for industry employees and more likely to be an enhancement to their current positions. Lee discusses this and more about the future of AI in multifamily maintenance.
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Episode 120 – The Processes of Centralization
Apartments on the Go
Centralization continues to be a significant topic in the multifamily industry, particularly as owners and operators look for ways to control costs. Dom Beveridge talks about the 2023 20for20, which is less technology-centric and more process-centric in its examination of centralization. The 2023 report looks at how centralization works in leasing, administration and maintenance. The biggest surprise, Dom says, is the shift in centralization focus away from leasing toward specialization, especially in administrative tasks.
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Episode 118: The Next Innovation in Sight Maps & Self-Guided Tours – Brent Steiner
Apartments on the Go
“Self-guided touring is a people and process problem, not a technology problem…. and realistically we are probably a few years away from this feeling good to a renter, but we know that renters want this option” We are joined in today’s episode by digital branding expert and visualization strategist Brent Steiner of Engrain! Sight maps, self-guided tours and the tech around these products have skyrocketed in popularity within the past few years and our industry has a huge need for even more innovation in this space. What’s going to happen in the next few years, how will these...
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Episode 117: Big Date Intelligence with Mark Rutzen
Apartments on the Go
Big Data! Our industry is full of data, every data point you could imagine, right? But what do we do with it? Is the data talking to each other? Are we building the right business intelligence dashboards with all that data? “Everyone says they have a lot of data, and usually the problem is that it’s saved in excel workbooks” Marc Rutzen All the tech that is emerging within our industry is finally allowing us to extract this data and actually use it. Marc Rutzen, entrepreneur turned CMO, dives into the ways he’s leveraging data at Fortress. If you are a...
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The New Era of Renting - Julie ButlerEpisode
Apartments on the Go
Have you considered allowing residents to home-share? Would a 10% or higher revenue lift persuade you to try? Join us on our first podcast of 2023, as Julie Butler dives into the in’s and outs of Sentral’s unique and modern approach to property management; the new era of renting is flexible lease terms. Hear how pushing past the boundaries of traditional leasing can benefit your company, your residents and especially your employees. We think we may have tapped into the next big trend!
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EV in 2023 - Joseph Nagle
Apartments on the Go
Hello 2023! The week, Joseph Nagle, head of marketing and business development at Orange Charger, is in the studio. We’re talking about the future of electric vehicles and the growing need for EV charging station availability in multifamily communities. Joseph and the team at Orange make charging electric vehicles simple, equitable, and scalable at any multi-unit property. Contact Joseph
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Rebranding 2023 - Beth Tuttle
Apartments on the Go
Rebranding can be an emotional transition. Attachment to what is familiar and what works can run deep among employees and associates. But as companies evolve and grow, their identities need to do the same. This week we are joined by Beth Tuttle, senior vice president of marketing for Quarterra, who tells us more about her company’s rebrand and how, at the end of the process, it’s truly a labor of love. Connect with Beth
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Pros and Cons to Contract vs In-House Production - Matt Ruedlinger
Apartments on the Go
Our guest list looks a little different this week! Matt is taking the opposite side of the mic to tell us more about his company’s decision to bring embroidery in-house. From new production equipment to an apparel showroom, Triple R Marketing is bringing more services to multifamily property owners and teams. Connect with Matt
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The Full Property Lifecycle - Terry Danner
Apartments on the Go
Welcome back to Apartments on The Go! We hope everyone had a great Thanksgiving Holiday with loved ones. This week we are talking to Terry Danner, executive vice president of sales at SmartRent. Terry has decades of experience in multifamily management and discusses the full property lifecycle, why it needs attention, and how technology serves a large role in keeping the property lifecycle healthy. Connect with Terry
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Hyper-Personalization within the Leasing Journey - Jacob Carter
Apartments on the Go
“The renter’s journey is a complicated spider web of forks, turns, AND twists. We have to be able to adapt as on-site teams and as tech providers to that branching spider web and work accordingly.” Jacob Carter, founder and CEO of Nurture Boss, joins us to discuss hyper-personalization in marketing campaigns. 80% of consumers are much more likely to make a purchase if their experience is personalized. How can we take this information and implement it into the renter customer journey? “What we should be doing, as we’re nurturing these prospects, is understanding how the questions...
info_outlineHow can we create more talent? Moshe Crane, joins us to share a new perspective on hiring and training talent. Moshe is the director of leasing and marketing at Sage Ventures, a residential development and investment firm in Baltimore, Maryland. He and his company developed a leasing training and internship program that seeks to hire people who have yet to enter the job market. Moshe’s discovered that hires who have little to no experience in multifamily marketing bring a fresh perspective and challenge us to look at different ways to grow our industry.
“If you drive the same way to work every single day, try driving a different way.”
Connect with Moshe at www.linkedin.com/in/moshecrane/