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325: Selling With Soul

The Superabound Podcast

Release Date: 03/26/2025

Bonus: Introducing The Coaching Mixer show art Bonus: Introducing The Coaching Mixer

The Superabound Podcast

In this bonus episode, Erin introduces a brand-new show, The Coaching Mixer—a fresh, casual, and chit-chatty space where Erin opens up about the personal side of coaching life with her friend and colleague Elana McKernan. Dive into relaxed conversations, behind-the-scenes stories, and the real highs and challenges of the coaching world. Whether you’re a coach or simply curious about this inspiring field, The Coaching Mixer offers a warm, authentic look at the coaching journey. Tune in and join The Coaching Mixer conversation wherever you get your podcasts, and watch the video of their...

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334: Strategic Rest show art 334: Strategic Rest

The Superabound Podcast

As a vision-led entrepreneur, are you sacrificing rest at the altar of productivity? In this insightful solo episode, host Aaron explores the often overlooked but critical concept of strategic rest. If you're constantly working in a cycle of push and crash, this episode reveals how intentional, planned rest can be your secret weapon for sustainable success. You'll learn how to transform rest from a reward you must earn into an essential component of your business strategy that actually enhances your creativity, decision-making, and overall productivity. What you'll learn: The crucial...

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333: Do More of What You Love With the Help of a VA show art 333: Do More of What You Love With the Help of a VA

The Superabound Podcast

If you're struggling with overwhelm, spending too much time on administrative tasks, or feeling like the "lone wolf" in your business, you will gain practical insights on how to delegate effectively to create more space for growth and top-notch client service. Join Erin and Steve as they speak with Meghan Early, owner and operator of Spring & Co. VA Services. She specializes in streamlining systems and creating more efficiency in health-focused practices and programs, working primarily with wellness practitioners. You will discover: How to overcome "lone wolf syndrome" and take...

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332: How to Make Room in Your Day (even when your calendar is packed) show art 332: How to Make Room in Your Day (even when your calendar is packed)

The Superabound Podcast

Feel like your schedule is a game of Tetris gone wrong? This episode is for you! Whether you're a business owner with kids home for summer or a leader with too many commitments, Erin and Steve offer practical strategies to help you create breathing room in even the busiest days. In this episode, you'll discover: A simple intention-setting practice that instantly clarifies your priorities The color-coding system that reveals where your time is actually going Powerful accountability tips that protect your most important work A two-minute "future self" exercise that generates clarity and...

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331: Marketing Trends to Avoid show art 331: Marketing Trends to Avoid

The Superabound Podcast

If you’re a business owner feeling overwhelmed by marketing trends, this episode is for you. We’ll show you how to avoid common traps that erode trust and build marketing that aligns with your values. In this episode, you’ll learn: Why cheap laughs or poking fun at customers can damage long-term trust The dangers of trash-talking competitors and negativity How controversial clickbait can hurt your brand Why using AI without oversight ("sloppy AI") is risky The right way to use client testimonials and social proof You’ll leave with concrete strategies to build a relationship-based...

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330: How to Break Through a Business Plateau show art 330: How to Break Through a Business Plateau

The Superabound Podcast

Are you feeling stuck in your business? Like you're putting in all the effort but not seeing the growth you desire? In this episode of the Superabound Podcast, we dive deep into what it really takes to break through a business plateau. If you're tired of spinning your wheels and ready for meaningful progress, this episode will show you a different approach - one that doesn't rely on working harder, but on working more intentionally. By the end of this episode you'll have a clear understanding of why traditional "push harder" methods often fail to break through plateaus, and you'll discover...

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329: Creating an Abundant Summer show art 329: Creating an Abundant Summer

The Superabound Podcast

As business owners, we often rely on pressure as our primary motivator. This episode challenges that approach and offers practical strategies for building a more sustainable, enjoyable business while maintaining productivity and growth. Learn how to create a business that delivers what we call "Return on Joy" while setting yourself up for a successful, low-pressure summer. Key Takeaways: Discover why using pressure as your primary fuel source might be limiting your business potential and personal satisfaction Learn how to plan effectively for time away from your business - why starting...

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328: The Dangers of Confidence show art 328: The Dangers of Confidence

The Superabound Podcast

As a business owner, your confidence directly impacts every decision you make. But traditional ideas about confidence can actually hold you back. This episode reveals a fresh perspective on building sustainable confidence that goes beyond just "believing in yourself" or following others' formulas. Erin and Steve reveal how to build authentic, grounded confidence that withstands business challenges without falling into the traps of over-confidence or under-confidence. You will discover: The crucial difference between grounded confidence and borrowed confidence - and why following someone...

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327: AI for Business Owner Wellness show art 327: AI for Business Owner Wellness

The Superabound Podcast

In this groundbreaking episode, we explore how AI can be leveraged not just for business operations, but for the personal wellbeing of business owners themselves. If you're feeling overwhelmed by day-to-day business tasks or struggling with burnout from negative commentary in your market, this episode offers practical solutions using AI tools. Learn how to use AI to create more personal freedom while maintaining (or improving) the quality of your business operations. Key Takeaways: AI as an Emotional Buffer: Discover how AI can handle challenging customer interactions and negative feedback...

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326: The Power of the Plan show art 326: The Power of the Plan

The Superabound Podcast

Discover how to create a planning system that honors both your vision and your desire for freedom, allowing you to build a thriving business without sacrificing your personal life or energy. In this enlightening episode, Erin Aquin, Superabound co-founder, explores how even the most planning-averse entrepreneurs can transform their relationship with structure to create a more fulfilling and sustainable business. Perfect for visionary entrepreneurs who resist traditional planning but want to achieve more while working less. Featured Concepts: The difference between planning from vision versus...

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More Episodes

In this episode, fresh from their travels in Mallorca, Spain, Erin and Steve share powerful insights about authentic selling through exceptional service and genuine relationships. If you're tired of pushy sales tactics and want to learn how to grow your business through real connections and outstanding delivery, this episode is for you.

Key Takeaways:

  • Learn the SALE methodology framework for authentic selling:
    • Safety: Building trust in your offering
    • Alignment: Matching product to customer needs
    • Lucrative: Ensuring clear return on investment
    • Effective: Demonstrating practical value
  • Understanding why exceptional service is your best sales strategy through real-world examples from luxury dining and cycling experiences
  • How to transform your sales process from uncomfortable "selling" to natural relationship building
  • The importance of maintaining service quality before AND after the sale
  • Practical strategies for giving potential clients a genuine experience of your work

Special Announcement:

Superabound is launching their first-ever Sales Mastery Course—a 6-week program teaching service-based entrepreneurs how to sell authentically without scripts or manipulation. Early bird pricing available at besuperabound.com/sales