#3 Mark Schustrin: The science of sales, selling art from auctions to Instagram
Release Date: 09/28/2016
#26 Super Hueman Hustle - A.R.T. Podcast Season 2 Finale
A.R.T. Artists Real Talk
Allison is a very well-known Bay-to-LA (and back) street artist, having been featured on the cover of LA Weekly's People of the Year issue, Juxtapoz Magazine, and many other places. She's also navigated a wide variety of career situations that have informed her work. For our season finale, host Jacob Patterson stopped by her new house in Oakland to chop it up. Warning: we say "hyphy" and "hella" wayyyyyy too many times in this episode. 8:17- Is San Jose the bay area or not? 8:57- Which part of Oakland are we in? 10:32- The Bay responding to the Ghost Ship fire ...
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#25 Hijinx PR Answers: What Is Art Management & PR?
A.R.T. Artists Real Talk
Heidi Johnson has been putting the coolest art and events in front of the hippest people in LA for decades. In this episode she breaks down where PR and management cross over, how much of this stuff artists should be doing for themselves, and when it's time for you to get a manager. She also lets us in on some secrets of how to get your shit covered by the press. There's a lot of name-dropping in this episode, but every story is peppered with many years of wisdom, and by the end Heidi takes muthafuckas to school so don't miss the second half of this episode. We also share stories on the late...
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#24 How to Run the Art Department from the Gods
A.R.T. Artists Real Talk
Maca rode some wild waves while Quest Nutrition jumped to the billion dollar company range, as he built one of the world's best art departments. Part of that was hiring Dino Nama, who is now Think Tank Gallery's Art Director. The two reminisce on what it took to operate on such a level, the difference of running smaller and more mobile design agencies, and break down wtf an art department even is. They also have a lot of inside jokes (just warning you). By the end of the episode we discuss what it would take to really build perfection in a design agency or art department. 7:00-...
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#23 Decoding the Artist with Yoshino
A.R.T. Artists Real Talk
Yoshino has been a professional photographer in LA for a long time, and during a rut in his personal life and art practice, he started a podcast to re-inspire himself. That podcast is now one of the bigger arts podcasts in the world, and he has built a career and company out of it. In true Yoshino style, he flips the interview and gets host Jacob Patterson to open up about some personal topics and open relationship beliefs he's never shared in public. 6:03- Are you editing your show yourself, or do you have someone else doing it? 7:05- Jacob talks about interviewing people...
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#22 BrokeLA's Anna Shumacher: The Corporate Structure of DIY Culture
A.R.T. Artists Real Talk
cARTel has done many things in the almost-decade that they've been shaping the experiential arts scene in LA. They've hosted fort parties, galaxy art shows with Bill Nye, giant sponsored activations, and been served a cease and desist by Coachella. The latter comes midway through the story of one of the largest and longest running DIY festivals in SoCal, fka Brokechella. Now called BrokeLA, it opens next month and has partnered with Spaceland Presents and the Regent for Anna's first year as the company's CEO. We dive deep into such an evolution, and also nerd tf out on some permitting stuff....
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#21 The Arts' Ever-Changing Cannabis Landscape with Little Face Events
A.R.T. Artists Real Talk
Katie Carita Partlow of Little Face Events has changed the way that Los Angeles perceives cannabis events. Recognized by such now-household names as Weedmaps and Rolling Stone, Katie is the go-to personality in the weed industry to get a finely tuned message across in an artistic way. She's been called the "Best Pot Party in CA" (Rolling Stone) and she has her sights set high on 2018. If you're interested in doing anything artistic with Mary Jane this year, this podcast episode is the place to start. 6:46- Katie Partlow (Little Face Events) 5:53- Katie explains what...
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#16 Meow Wolf CEO Vince Kadlubek: Changing the Economy Through Art
A.R.T. Artists Real Talk
#repost! We took this episode down to make a crucial cut. If you heard it the first time, enjoy it again cuz it's that good! If you missed it, here's your chance to listen to the world's hottest immersive arts company spin gold through their CEO.
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#20 Drinkin' Smokin' & West Coastin' – A Love/Hate Letter to Los Angeles
A.R.T. Artists Real Talk
We've mentioned the trip that manifested DS&WC at Think Tank Gallery, the show that brought our gallery back into our old venue, but we haven't discussed the process of putting it on. Hundreds of people were involved in producing this massive arts and events series, and four of them sit down after breakfast to smoke a few bowls and talk about it in this episode. If you came to the show you'll love hearing what went into it, and if you didn't you'll love hearing our host's best friends ruthlessly mocking him for a couple hours. Long one but good one. 5:40- Intro 6:08-...
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#19 Think Tank Gallery Lied to You: Deception as Art Medium with Firefly Prod.
A.R.T. Artists Real Talk
The last big show that was thrown with the Think Tank was a confusing one, for many reasons. Firefly Productions tricked the Think Tank into producing it, the Think Tank tricked its audience into attending it (#District798), and the actors tricked guests in every way shape and form. By the end, people even thought the weed was fake while they hit it. This show was described as a "mindfuck" by the media, and it encapsulated that word in every way. Whether you caught or missed the show, or caught the show but missed huge chunks of it (we don't blame you), this interview with Steph and Steven of...
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#18 Running a Creative, Mystical Ecosystem with "Sleep No More"
A.R.T. Artists Real Talk
New York's "Sleep No More" is probably the most successful piece of immersive theatre of all time. But there are thousands of moving parts to this magical machine. Guest Cesar Hawas likes to describe the parts of this creative ecosystem as just that, magic, but there are tons of insights to how an arts company can get such an expensive building and keep it running and profitable. Cesar talks about the more ethereal parts of Sleep No More (run by the production company Emursive) and all of the inspiration that surrounds it at the McKittrick Hotel in our first remote episode recorded...
info_outlineWe don't know anyone that can sell things better than our friend Mark Schustrin. He can sell anything, really, but art is his passion. We talk to Mark about his auction company Bid27, how to get into art sales, sales techniques, and much more.
05:45 - Gertrude Stein's 27 Rue de Fleurus
https://en.wikipedia.org/wiki/27_rue_de_Fleurus
Midnight in Paris
https://www.youtube.com/watch?v=-NoGpkSTK8k
https://www.amazon.com/dp/B006AN78XS
08:29 - Primary vs. Secondary Market
9:35 - Mark's backstory, auction school and culture
11:30 - Rome was auctioned off
http://www.mikeanderson.biz/2012/02/day-roman-empire-was-auctioned-march-28.html
14:05 - 2012 Championship for Auctioneers, rednecks in Sacramento, how to win auction competition
http://www.texasauctionacademy.com/taa-graduate-mark-schustrin-takes-california-rookie-title/
16:30 - Bid Calling
https://www.youtube.com/watch?v=7U4d7nFKgNk
17:35 - Rap freestyling = bid calling
18:43 - Filler Phrases/bid calling example
19:43 - Reading people, Where is the line you can't cross when pushing into a sale?
21:39 - Bid calling examples, incorporating price increments
23:09 - Auctions are psychology
24:14 - Planting bidders in the crowd
25:06 - How is Bid27 different? What is a benefit auction? How do normal auctions work?
28:12 - Pulp Auction
32:09 - Introducing rising artists to auction, definition of provenance
36:10 - Protecting sellers and artists as an auction house
37:20 - Reserves on artworks, strategies in selling via auction
39:15 - Artists we have seen benefit from Bid27
https://www.instagram.com/bakersson/?hl=en
42:25 - Defining value of art, sales through auction
46:32 - How to evolve the art auction experience, monetizing art in new ways, Scott Hove
http://instagram.com/scotthove
48:28 - "Gucci old maid" - Make a photoshop of this and win a pin
49:43 - Yozmit the performance artist from DBA, "doubling" a lot
52:02 - Performance art piece auctioned at the Think Tank
57:00 - Art Share LA
57:57 - Mural Conservancy of LA
http://www.muralconservancy.org/
58:20 - Sales is sales is sales, how to get into sales, science of sales
The Closers
https://www.amazon.com/Closers-Harry-Bosch-Michael-Connelly/dp/0446616443
The Closers 2
https://www.amazon.com/Sales-Closers-Bible-Part/dp/0942645081/
Glengarry Glen Ross
https://www.amazon.com/Glengarry-Glen-Ross-James-Foley/dp/B002NN5F7A
https://www.youtube.com/watch?v=LSj0GhXgIsU
Wolf of Wall Street
https://www.amazon.com/Wolf-Wall-Street-Leonardo-DiCaprio/dp/B00IIU9U00
https://www.youtube.com/watch?v=PlSjPfpmhIU
Zig Ziglar
1:00:45 - Tips for making sales in art
1:02:15 - How to approach someone for a sale, is everything sellable?, selling things you want to believe in
1:04:34 - Break Bread sales of Scott Hove for huge piece, following up with buyers and staying happy
http://mshove.com/wp-includes/ms-files.php?file=2015/09/execucide-1200x492.jpg
1:08:15 - Auction sales vs. gallery floor sales, building taste profiles for buyers to offer them more stuff that they like, capturing info for followup
1:12:40 - Being comfortable or uncomfortable in high art setting, LA Art Show, Mars rover
http://mars.nasa.gov/mer/home/
1:16:40 - Bid spotters, ring men, the art of mediating between auctioneer and audience, yelling "yes!" in the crowd, entry point to the auction world
1:18:45 - Closing out the art sale, upselling, pre-bidding, absentee bidding
1:22:47 - Buyer's premium, "underwriting the auction"
1:24:32 - Mark Schustrin at 20 yrs old to now
1:26:00 - Everything is sales even explaining ideas, the idea of closing, Pitch Anything, pitching sponsorships
http://pitchanything.com/book/
1:28:28 - Appraisal of art, formal vs. informal appraisal, USPAP, Donald Trump University vs. UCLA, document certifying value of a piece for insurance or sale
1:32:45 - Hauser Wirth & Schimmel, Jeffrey Deitch come to LA
http://www.hauserwirthschimmel.com/
1:33:45 - How to find Bid27 and apply as an artist