The FWD: Thinking Show
info_outline Ep.012 Featuring guest Ben CummingsThe FWD: Thinking Show
info_outline Ep.011 Featuring guest Monica HoyerThe FWD: Thinking Show
info_outline Ep.010 Featuring guest Jay MooreThe FWD: Thinking Show
info_outline Ep.009 Featuring guest Amy WoodsThe FWD: Thinking Show
Content repurposing isn’t copying and pasting content from one format to another. It’s a strategic process that when done correctly, can change the way you market for the better. Learn how Amy Woods, Founder of Content 10X, helps businesses repurpose content to increase discoverability, credibility, and customer trust.
info_outline Ep.008 Featuring guests Tom, Chris and MeghanThe FWD: Thinking Show
info_outline Ep.007 Featuring guest John JantschThe FWD: Thinking Show
In this episode of The FWD: Thinking Show, John Jantsch — CEO of Duct Tape Marketing — discusses how marketing has changed over the years, and how marketers can apply the new marketing funnel to gain audience trust.
info_outline Ep.006 Featuring guest Matthew SmithThe FWD: Thinking Show
In this episode of The FWD: Thinking Show, Matthew Smith — Founder of Really Good Emails and design agency Fathom & Draft — shares his thoughts on the most important elements of email design, how to simplify design using an approach called “design golf,” and how to create an email structure that helps you do more in less time. The episode title is "What do email design and legos have in common?"
info_outline Ep.005 Featuring guest Joanna WeibeThe FWD: Thinking Show
On the fifth episode of The FWD: Thinking Show, Joanna joins us to talk about which email writing ‘best practices’ are meant to be broken — and which ones shouldn’t be — and why standing out in the inbox means saying goodbye to safe copy.
info_outline Ep.004 Featuring guest Val GeislerThe FWD: Thinking Show
In episode 4 of , we talk with Val, CEO of Fix My Churn, all about how to create emails that connect with subscribers on an emotional level and drive more sales.
info_outlineHave an idea for a physical product? Find out how our next guest used podcasting and email marketing to turn her product idea into a successful reality.
In this episode, we learn how Addy Saucedo of The Podcast Planner created and launched a physical product that solved a true market need for her audience.
Addy has over five years of experience hosting podcasts, producing and managing over fifteen other podcasts. Her passion for the craft and dedication to serving podcasters is evident in the engaging content she produces on a regular basis.
Using email marketing, Addy has been able to build an audience, keep them engaged, pre-launch a product, automate her sales with evergreen content and boost growth with one-time promotions.
In this episode, we’ll cover how to:
- Avoid “podfading”
- Create trusted workflows using templates
- Conceptualize a product that solves a true problem
- Develop your confidence and podcasting “voice”
- Create a strong call-to-action in your emails
- Automate your sales with a welcome sequence
- And much more…
Key takeaway
One of my key takeaways from our conversation: "CTAs are not for our benefit. They’re for the benefit of our listeners." - Addy S. @podcastplanner
Important links
Here are a few links mentioned on the show:
- Addy on Twitter
- The Podcast Planner
- The Podcast Planner Podcast
- PodcastEmails.com
- AWeber's What to Write Guide
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