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Become the Authority in Your Industry: The Authority Marketing Framework That Works

Release Date: 12/20/2024

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More Episodes

Stop Being Invisible: Discover the Authority Marketing Framework that's transforming B2B SaaS. Join Frank Husman as he reveals how to become the go-to expert in your industry and never worry about new business again. Learn why traditional lead generation falls short and how demand generation can skyrocket your success. Uncover the power of thought leadership, with insights on:

• Creating content that resonates with your audience

• Leveraging LinkedIn for B2B growth

• Building trust through authentic communication

• Repurposing video content for maximum impact

Whether you're a SaaS founder, B2B entrepreneur, or small business owner, this episode is packed with actionable strategies to elevate your brand and attract clients. Don't miss Frank's expert advice on personal branding, content creation, and establishing yourself as an industry authority. #AuthorityMarketing #PersonalBranding #B2BSales #SaaSMarketing #ThoughtLeadership #saas #saasmarketing #leadgeneration #b2bsales #contentmarketing

CHAPTERS:

00:00 - Intro

01:40 - Who is Frank Husmann

04:04 - Entrepreneurial Lessons Learned

04:56 - Best Advice for Entrepreneurs

06:09 - Importance of Marketing

07:40 - Motivational Quote of the Day

08:47 - Did You Know Segment

09:21 - Myth: Focus Only on Leads

12:05 - Becoming an Authority in Your Industry

15:09 - Branding and Authority

18:19 - Raw vs. Edited Footage

20:10 - Mistakes in Authority Marketing

21:45 - Everyday Entrepreneurs as Authorities

24:48 - Creating Authority in Your Industry

27:05 - Hiring an Agency for Authority Marketing

29:10 - Using Transcriptions for Content

32:17 - Dangers of AI in Content Creation

33:44 - Contacting Frank Husmann

Who is Frank Husmann:

As a former SaaS founder, I know the challenges and pitfalls all too well. With my experience in B2B marketing and sales, I am happy to help you grow your business. Frank is the founder at Maxiality where they transform B2B companies into the #1 choice in their industry so they consistently generate opportunities, shorten their sales cycle, and lower their acquisition costs.

Reaching out to prospects is difficult, especially when selling high-ticket B2B services. Because the sales cycles are long, and the buying committee is large. And as a former SaaS founder, I know how hard this can be.

The result is that you’re constantly worrying about finding new clients, spending a lot of your budget on marketing, cold calling, and trying to convert leads into sales. And you are struggling with how to communicate your ACTUAL value.

Now, imagine your brand is seen as the ONLY CHOICE in your industry. Because you are the AUTHORITY in your market. And sales doesn’t feel like selling, but more like having casual chats with prospects.

Potential clients find YOU instead of you chasing THEM. And your only worry is how to support all that DEMAND. You are in control. And YOU select which prospects you want to work with.

We implement Authority Marketing by:

● Leveraging the founders’ expertise and insights by interviewing them

● Creating multi-channel content based on those interviews and a solid content strategy

● Building trust and credibility with the ideal target audience

● Generating demand and driving growth

This will consistently:

● GENERATE OPPORTUNITIES

● SHORTEN SALES CYCLES

● LOWER ACQUISITION COSTS

Are you serious about becoming the #1 choice in your industry? Connect With Frank:

Website: https://maxiality.com

LinkedIn: https://www.linkedin.com/in/zinspiratie/?originalSubdomain=nl