Jamie Anderson on how your engaged community drives your writing
Authors Channel
Before you write books, write articles. It’s a great way to share inspiring stories, and engage with your community, says Professor Jamie Anderson, author of The Fine Art of Success.
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Andrew Scott on how to communicate complex ideas in a book
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Writing a book is a great way to make even complex knowledge practical and to pass it on, says Professor Andrew Scott, bestselling author of The 100-Year Life.
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Marty Neumeier, brand guru, on how books help you compete in tough markets
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The main reason to write a business book is to create a really great calling card for what it is you do, says Marty Neumeier, bestselling author of The Brand Gap and Zag. Especially if what you do is unique.
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Alok Sinha, former CEO, on how to become a global thought leader
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How former corporate CEO Alok Sinha is using his book to launch a second career as a global thought leader.
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David Meerman Scott on how books market an idea, a person or a business
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Writing a book is like getting paid to do your marketing, says David Meerman Scott, bestselling author of The New Rules of Marketing & PR. And it gives you an unfair advantage.
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Daniel Priestley, founder of Dent Global, how writing a book changes your life
Authors Channel
‘Watch your life change,’ says Daniel Priestley, the entrepreneurs mentor, as he urges you not to sell your book, but to give thousands of copies away for free.
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Jane Downes, coach and author, on how her book wins visibility and new clients
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How writing a book wins you visibility and new clients, says Jane Downes, Ireland’s best known career and performance coach.
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Steve Piersanti, Founder of Berrett-Koehler, on how to market your book in the 21st century
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Why taking charge of your book marketing inevitably leads to commercial success, says Steve Piersanti, founder of Berrett-Koehler Publishers and probably the best business book editor in the world.
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Peter Whitehead – how to publish your book simply and fast
Authors Channel
In this episode Jacqueline Moore is talking to a former colleague Peter Whitehead, former Deputy Editor of the Financial Times’s weekend edition. After the impact and authority of writing for such a high-calibre paper, Jacqueline asks him… why write a book?
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Peter Lorange – writing books to think and learn
Authors Channel
How Peter Lorange, former Dean of IMD and founder of the Lorange Network, uses books to think and learn. Also: why you should write your book before finding a publisher.
info_outlineYou want to write a book, but there are 7 challenges facing you. Which is the one that hurts you most? And how can you fix it?