Jamie Anderson on how your engaged community drives your writing
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Before you write books, write articles. It’s a great way to share inspiring stories, and engage with your community, says Professor Jamie Anderson, author of The Fine Art of Success.
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Andrew Scott on how to communicate complex ideas in a book
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Writing a book is a great way to make even complex knowledge practical and to pass it on, says Professor Andrew Scott, bestselling author of The 100-Year Life.
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Marty Neumeier, brand guru, on how books help you compete in tough markets
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The main reason to write a business book is to create a really great calling card for what it is you do, says Marty Neumeier, bestselling author of The Brand Gap and Zag. Especially if what you do is unique.
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Alok Sinha, former CEO, on how to become a global thought leader
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How former corporate CEO Alok Sinha is using his book to launch a second career as a global thought leader.
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David Meerman Scott on how books market an idea, a person or a business
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Writing a book is like getting paid to do your marketing, says David Meerman Scott, bestselling author of The New Rules of Marketing & PR. And it gives you an unfair advantage.
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Daniel Priestley, founder of Dent Global, how writing a book changes your life
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‘Watch your life change,’ says Daniel Priestley, the entrepreneurs mentor, as he urges you not to sell your book, but to give thousands of copies away for free.
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Jane Downes, coach and author, on how her book wins visibility and new clients
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How writing a book wins you visibility and new clients, says Jane Downes, Ireland’s best known career and performance coach.
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Steve Piersanti, Founder of Berrett-Koehler, on how to market your book in the 21st century
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Why taking charge of your book marketing inevitably leads to commercial success, says Steve Piersanti, founder of Berrett-Koehler Publishers and probably the best business book editor in the world.
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Peter Whitehead – how to publish your book simply and fast
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In this episode Jacqueline Moore is talking to a former colleague Peter Whitehead, former Deputy Editor of the Financial Times’s weekend edition. After the impact and authority of writing for such a high-calibre paper, Jacqueline asks him… why write a book?
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Peter Lorange – writing books to think and learn
Authors Channel
How Peter Lorange, former Dean of IMD and founder of the Lorange Network, uses books to think and learn. Also: why you should write your book before finding a publisher.
info_outlineLynda Gratton is probably the most pre-eminent professor in the world dealing with transformational HR issues affecting organisations today. She builds and shares her thought leadership in a very distinctive way: by writing rigorous and relevant books. Learn from her. Get the Lynda Gratton case study.