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773: Power Talk Friday: The Company Store: Quality, Sustainability, and Innovation

A Well-Designed Business® | Interior Design Business Podcast

Release Date: 05/13/2022

798: Brook Perdigon: Turning a Creative Passion Into a Thriving Business show art 798: Brook Perdigon: Turning a Creative Passion Into a Thriving Business

A Well-Designed Business® | Interior Design Business Podcast

Today With Brook Perdigon: Welcome to A Well-Designed Business. Today I am joined by Brook Perdigon, artist, designer, and owner of  Brook Perdigon Textiles (BPT). Brook emailed me describing her transition from creative artist, to creative business owner.  She explains there is an artist identity and a business owner identity. And how do we navigate that? Well Brook and I discuss all of her aha moments along her seven years in a creative business, along with the different approaches she took to those stubborn recurring challenges. Enjoy! Pick It Apart [3:20] Brook starts off with...

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797: Power Talk Friday: Andrea Liebross: What You Are Worth, in Dollars and Sense. show art 797: Power Talk Friday: Andrea Liebross: What You Are Worth, in Dollars and Sense.

A Well-Designed Business® | Interior Design Business Podcast

Today With Andrea Liebross: Welcome to A Well-Designed Business. Today, Andrea Liebross, certified business and life coach, podcaster and owner of Andrea Liebross Coaching, LLC. is here to talk about self worth. She provides some great tips, strategies, and facts that will help us ditch our doubt in our skills and what we charge, and come out with one hundred percent assurance in how we conduct our business. Even I took a page out of Andrea’s book from the great tips she was offering. This is definitely worth the listen if you ever feel stuck or if your business feels stagnant due to not...

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796: Allison Handler: From Fashion Designer to Interior Designer: Earning $1 Million Gross in Her First Year show art 796: Allison Handler: From Fashion Designer to Interior Designer: Earning $1 Million Gross in Her First Year

A Well-Designed Business® | Interior Design Business Podcast

Today With Allison Handler: Welcome to A Well-Design Business. Today I am joined by Allison Handler, owner of Allison Handler Design. Through listening to AWDB, taking courses at LuAnn University, facing hard challenges and creating important relationships, Allison earned $1 million in gross sales, in her first year of business. Allison reached out to me and I was impressed with her work ethic and story. She wanted to share with you everything she learned in that first year, including what she learned about systems and processes, forming relationships, and the hard lessons along the way....

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795: Power Talk Friday: Katie McFarlan: Profitable Interior Design Firms Track Their Data show art 795: Power Talk Friday: Katie McFarlan: Profitable Interior Design Firms Track Their Data

A Well-Designed Business® | Interior Design Business Podcast

Today With Katie McFarlan: Welcome to a Well-Designed Business. What does it take to be successful? We talk about it week in and week out on the show. There are so many details, so many facets to business success. But there are a handful of business practices that every successful designer puts into place—the things that set them apart from those who struggle. Today, Katie McFarlan of Dakota Design Co joins me to share the six business practices she believes are key to a well-designed business. Pick It Apart [11:54] Katie breaks down why setting a project minimum is important and the...

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794: Renee Biery: Do Clients Know You Can Handle Project Management? show art 794: Renee Biery: Do Clients Know You Can Handle Project Management?

A Well-Designed Business® | Interior Design Business Podcast

Today With Renee Biery: Welcome to A Well-Designed Business. Today I am chatting with Renee Biery, owner of  deVignier Design, Inc. and Only Girl On the Jobsite podcast. Renee works in restoration as well as new construction and she wanted to share with my listeners how renovation management is a stable income for interior designers throughout the year, as procurement and decorating ebbs and flows per job. A lot of takeaways here. Enjoy! Pick It Apart [3:50] Renee describes the scope of renovation management in her business. [14:26] Renee shares how she changed the initial...

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793: Window Treatment Friday: How To Breakdown Pricing for Your Customers show art 793: Window Treatment Friday: How To Breakdown Pricing for Your Customers

A Well-Designed Business® | Interior Design Business Podcast

Today with Vita Vygovska Welcome to A Well-Designed Business! Today is Window Treatment Friday, and we are debuting part 4 of our Pricing Window Treatment Series. Vita is back with some great tools that she has learned to use when pricing a window treatment to a consumer. Today, we are talking about how to breakdown your pricing for a client. How much detail do you include? How do you explain labor, fabric, hardware, and installation costs? We talk about it all! Tune in to learn how to have this tough conversation like a pro. More About Vita Vygovska Vita is the CEO and founder of Vitalia...

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792: Jessica Davis: How to Establish Client Accountability show art 792: Jessica Davis: How to Establish Client Accountability

A Well-Designed Business® | Interior Design Business Podcast

Today With Jessica Davis: Welcome to a Well-Designed Business. Today, Jessica  Davis of JL Design in Nashville, Tennessee is joining me to share her tried and true strategies to hold clients accountable at the beginning, middle, and end of your project. We’ve all been on a tense phone call with a client about something not going their way. You think about all the ways this could have been avoided. Today Jessica shares her strategies to hold your clients, and yes sometimes even holding yourself accountable. More About Jessica Davis: Jessica Davis founded JL Design in 2005. She is...

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791: Power Talk Friday: Carrie Flynn: Launching an Online Product or Service With Simplicity show art 791: Power Talk Friday: Carrie Flynn: Launching an Online Product or Service With Simplicity

A Well-Designed Business® | Interior Design Business Podcast

Today With Carrie Flynn: Welcome to a Well-Designed Business. Today Carrie Flynn, owner of Virtual Simplicity, LLC. is joining us to talk about all things, launching.  Listen, I’ve launched a lot of successful programs; Money, Mindset & Sales, the Power Talk Friday Tour…but I would be lying if I said I did it all by myself and knew exactly what I was doing in terms of the TECH side. Thank God for my team! We, as creatives, have the brains, expertise, and superpower, but launching can be overwhelming.  Carrie is a certified Master Marketer and Launch Manager and is here to...

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790: Rick Campos: Design Biz Survival Guide- The Answer to All Your Business Questions show art 790: Rick Campos: Design Biz Survival Guide- The Answer to All Your Business Questions

A Well-Designed Business® | Interior Design Business Podcast

Today With Rick Campos: Welcome to a Well-Designed Business. Whether we’ve had it for 6 months or 5 years, we still have questions when running our design business. The experience may not be the same, but the questions we ask ourselves are. It’s the circumstances that change.  Today with Rick Campos, who does freelance consulting exclusively for the interior design community, we tackle these questions that linger in our minds and all of the resources that are all around us that can answer them. More About Rick Campos: Rick Campos is a self proclaimed “recovering interior...

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789: Flashback Friday: Michelle Wiebe: Breaking into New Construction as an Interior Designer show art 789: Flashback Friday: Michelle Wiebe: Breaking into New Construction as an Interior Designer

A Well-Designed Business® | Interior Design Business Podcast

Today With Michelle Wiebe: Welcome to A Well-Designed Business. Today is a Flashback Friday epsiode, where we revisit some of the most popular shows from our archives. I hope you enjoy Michelle Wiebe's episode that originally aired as episode 148! On the show today, we have Michelle Wiebe! Michelle is the principal of Studio M in Tampa, Florida. The specialty of Michelle’s firm is luxury residential new construction. I know we have talked to quite a few designers in this field I haven’t really picked their brain as much as I did with Michelle today.  Her firm in addition to luxury...

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Today with Corinne Bentzen and Melanie Kaplan: 

Welcome to a Well-Designed Business. On today’s sponsored show, I’m sitting down with Corinne Bentzen and Melanie Kaplan from The Company Store. We’re talking about the importance of staying on color trends, seasonal rotations of products, how the brand stays dedicated to premium quality, and their commitment to sustainability.

Pick it apart:

[18:34] Melanie shares her background in design and textiles, including experience in cotton mills that laid the foundation of her expertise. 

[23:27] Melanie discusses how her team plays into the success of the brand. 

[26:30] Melanie talks about the company’s design process and valuable partnerships. 

[31:30] Corinne and Melanie share how seasonal rotation and constant innovation keep the brand’s designs fresh and relevant. 

[44:23] Corinne and Melanie talk about how they maintain their commitment to artisanal quality.

Ah-Ha Moments:

“We have global design partners all over the world. It’s been my experience that partnership is so much a part of the success of the brand. We have great suppliers that understand our mission. We have design people that are so talented and understand the direction and vision of The Company Store. It’s an ongoing process. We think about the lifestyle, we think about the quality it needs to represent. We never shortcut anything in this brand.” -Melanie Kaplan

 

“We are the color authority. We have never, ever been afraid of color. In fact, we love it, and that’s a distinction of The Company Store.” -Melanie Kaplan

 

“That is the type of support that an interior designer needs, when you’re going to recommend bedding—people are going to sleep on this. Comfort is key and critical, and it can be judged way more harshly than walking on an area rug, for example. When I think about everything that goes into your products, I know I would not want to learn all of the things, so it’s nice that designers can just go to the website and order swatches.” -LuAnn Nigara

Connect with The Company Store

Website 

Instagram 

Facebook 

Pinterest 

Twitter

More About Corinne Bentzen:

Born in Geneva, Switzerland, Corinne Bentzen began her career at Procter & Gamble, where she built brand identity for premium brands before taking the leap across the pond to join Tiffany & Co. in New York. There she put her strategic thinking, strong decision making, and leadership skills to work, ultimately leading her to The Company Store where she breathed new life into the 110-year-old home goods retailer acquired by The Home Depot in 2018. Not one to shy from a challenge, Corinne most recently took over the leadership of Home Depot’s HD Home, in addition to her leadership role at The Company Store. An avid skier and cyclist, Corinne lives in Connecticut where she enjoys an active family life with her husband, two children, and their rescue dog Rosie.

More about Melanie Kaplan:

Following a graduate program in Textile Design and Science at Fashion Institute of Technology, Melanie  Kaplan launched a career in design and development of home furnishings products that spans a range  from decorative fabrics to finished consumer products, from bed ensembles to lifestyle furniture, from  children’s garments to kitchen textiles. 

From Design Director for a decorative fabrics company, Melanie transitioned to Vice President of Product Design and Development at a bedding producer, where she first worked directly with major  retailers to develop their programs. 

As Senior VP of Design for home furnishings at Dan River, a storied American textile company, Melanie’s  ability to translate art and concept to commercially successful design led Dan River to a spot as an  innovative leading supplier to the retail home furnishings market.  

In 2007, Melanie moved to the retail world as the Chief Creative Officer for Hanover Direct Inc., where  she headed all design, product development, sourcing and image development for the company’s key  brands, including The Company Store.  

Since The Home Depot’s acquisition of The Company Store in 2017, Melanie continues in a leadership  role. As Product Development Senior Merchant, her energy, expertise and leadership continue to inspire  colleagues on all sides of the global supply chain to the American home furnishings consumer. 

A native New Yorker, Melanie commits free time and resources to organizations committed to  improving the lives of individuals, children and families affected by various hardships.

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Book 1: The Making of A Well - Designed Business: Turn Inspiration into Action

Book 2: A Well-Designed Business - The Power Talk Friday Experts

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A Big THANK YOU to Today’s Podcast Sponsor:

Thank you to The Company Store for sponsoring this show!