Libsyn Directory

863: Power Talk Friday: Howard A. Lim: How to Build a Ten-Figure, World-Class Brand

A Well-Designed Business® | Interior Design Business Podcast

Release Date: 03/24/2023

977: Katie Ryan Pluer:Strategies for Taking on a Business Partner

A Well-Designed Business® | Interior Design Business Podcast

Today With Katie Ryan Pluer Today with Katie Ryan Pluer we are discussing what it takes to build a successful business partnership in the interior design industry. Katie brings a wealth of experience in business development, marketing, and advertising — along with a successful track record of buying and selling businesses. She has a keen understanding of what it takes to create a profitable business, and has spent the past few years getting settled in the interior design industry as Vice President of Natasa Jones Interiors in Milwaukee, Wisconsin. If you have a partner or are considering...

976: On Air Strategy Sessions: Is a Disconnect Causing Your Ideal Clients to Walk Away?

A Well-Designed Business® | Interior Design Business Podcast

Today With Melissa Fields Welcome to A Well-Designed Business! Today we run an entire new segment! It's "On Air Strategy Sessions"! In today's episode, we have Melissa Fields with us. Melissa is the founder of Shades of Gray Design Studio, a boutique interior design studio based in San Antonio, Texas. So, let's meet her! More About Melissa Fields Shades of Gray Design Studio is a boutique interior design studio based in San Antonio, Texas. It was started in 2018 shortly after Melissa Fields, the Founder and CEO, retired from the United States Air Force after 20...

975: Joyful Abundance: Thriving in Business with a Positive Mindset

A Well-Designed Business® | Interior Design Business Podcast

Today With Jennifer Davis Today on A Well-Designed Business I’m with Jennifer Davis, the founder of Davis Interiors, a boutique design firm based in Minneapolis. Jennifer's story is proof that intention, manifestation, and a positive mindset can lead to the life and business of our dreams. In this episode, we discuss Jennifer’s strategies and beliefs that have helped her create a joyful client experience and a successful career. From setting intentions and aligning your actions with your goals to overcoming impostor syndrome and cultivating an abundance...

974: Power Talk Friday: Katie McDonald: How to Prioritize Your Well-being in Your Interior Design Business

A Well-Designed Business® | Interior Design Business Podcast

Today With Katie McDonald Welcome to a Well-Designed Business. Today, I’m excited to welcome back Katie McDonald, certified holistic health coach and instructor at b.nourished. As entrepreneurs, we do have a tendency to put ourselves on the backburner, focusing our time and attention on the needs of the business. But if we’re not creating something sustainable—if we’re heading toward burnout, are we really creating well-designed businesses? It can feel as if we need to justify rest, justify taking time for ourselves, Katie’s take is that we...

973: Jamie Gasparovic: How Investing In Your Business Can Kick Imposter Syndrome to the Curb

A Well-Designed Business® | Interior Design Business Podcast

Today With Jamie Gasparovic Hi, welcome to a Well-Designed Business. Today, I am joined by Jamie Gasparovic, Founder and Principal Designer of Studio Gaspo, a boutique full-service interior design firm. Have you ever had imposter syndrome? Join the club. Jamie has a little secret to combating imposter syndrome, and that is to invest in your business. Jamie has spent thousands in investments for her business. Six figures in the last year, to be more specific. Before you drop your jaw, listen in to hear all of the value and advice Jamie has to give on investing...

972: Power Talk Friday: Lesley Myrick: Profit Insiders: How Interior Designers Can Leverage Local Marketing

A Well-Designed Business® | Interior Design Business Podcast

Today With Lesley Myrick: Welcome to a Well-Designed Business. For today’s Sponsored Show, I am so happy to welcome back Lesley Myrick of Profit Insiders. Now, we all know that local business is the backbone of interior design. And yet, our focus often falls primarily or solely on online marketing. But local networking and marketing offer a lot of potential—if you know how to take advantage of opportunities (and measure your success). Lesley knows that local marketing is about more than joining BNI or your run-of-the-mill networking group. While those organizations can certainly be...

971: Vicente Wolf: How to Bring True Artistry into Interior Design

A Well-Designed Business® | Interior Design Business Podcast

Today With Vicente Wolf Welcome to a Well-Designed Business. Today, I welcome design icon Vicente Wolf to the show. Vicente’s name speaks for itself, as does his reputation. With more than 50 years of experience and wide-known fame, Vicente is a true artist who undoubtedly inspires upcoming designers on a regular basis. He has a true talent for design—and it begins with understanding the artistry involved. Today, Vicente shares his insights about creativity, design, and knowing the value you bring to the table. Pick It Apart: [1:29] Vicente shares...

970: Power Talk Friday: Ali Stein: Strategies to Acquire New Clients

A Well-Designed Business® | Interior Design Business Podcast

Today With Ali Stein Welcome to A Well-Designed Business. My guest today is Ali Stein, owner of Grabler Brand. This is the first time you have heard from Ali on the show, but not the first time you have heard about her on the show. Back when I had Regan Baker on, if you remember, she raved about Ali. Over seven years Ali helped grow the Regan Baker Design team from 5 to 20 employees and she helped increase their revenue by 1200%. Ali was the Director of Operations and she oversaw HR, Performance Management, Finance, Business Development, Marketing, Project Management,...

969: Pure Salt Interiors: Aly Morford & Leigh Lincoln: Licensing Partnerships

A Well-Designed Business® | Interior Design Business Podcast

Today With Aly Morford & Leigh Lincoln Welcome to A Well-Designed Business. Today, I have a two-for-one as I am joined by best friends and business partners Aly Morford and Leigh Lincoln, co-owners of Pure Salt Interiors. If you have ever been interested in partnering with another brand, this episode is for you. I couldn’t wait to have Aly and Leigh on today to pick this apart because I know that a lot of designers are interested in forming partnerships, but have no idea how to find them, how to start them, who to start them with, all of the things. Today, Aly...

968: Overheard: Charles Pavarini, Leyden Lewis, and Maria Viola: How to Harness Creativity in Interior Design

A Well-Designed Business® | Interior Design Business Podcast

Today With Charles Pavarini, Leyden Lewis, and Maria Viola Hi, welcome to a Well-Designed Business. On today’s Overheard episode, I’m joined by Charles Pavarini III, Leyden Lewis, and Maria Viola. We rarely talk about design itself on the podcast—we’re much more focused on the business sode of things. But the conversation about creativity has popped up several times over the years in discussions I have had with many of you. I have often wondered, is creativity something you just have or you don’t? And if you do have it, how do you know, and how do you channel...

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Today With Howard A. Lim:

Welcome to A Well Designed Business. What does it take to build a ten-figure world-class brand? Today, Howard A. Lim of HOW Creative is here to walk us through all of the steps and inner work needed to build a brand on this level. Even if you aren’t striving to be known around the world, Howard’s DNA of a brand that he teaches us will benefit you and take you where you want to be. Howard says that you must clearly define your Brand Architecture at the outset in order to sustain value, growth, and equity. So there’s some inner work to do first. Enjoy!

Pick It Apart

[7:11] Howard shares what we should be thinking about if we want to be a big brand name in the industry.

[13:55] Howard explains the importance of your vision and how it works.

[17:45] Ideas so we can tap into our philosophy when we don’t have one.

[30:54] You’ve done all of the inner work and defined your brand, now how do we attract big brands and become known globally?

[39:08] If we become lucky enough to achieve multiple collaborations, what do we do to maintain those relationships?

[47:39] Quality always pays off.

LuAnn Nigara and Howard A. Lim's Ah-Ha Moments

“When you look at successful brands like Apple or Tesla the reason they are so powerful is because their brand is by design.” - Howard A. Lim

“ A brand is what others are saying, now what you are saying.” - Howard A. Lim

“We create the reality that surrounds us, so why not think big?” - Howard A. Lim

More About Howard A. Lim:

Business and Brand Architect™ Howard A. Lim designs businesses from the inside-out and has been a disruptive innovator since 1987, when he founded his full-service firm, HOW CREATIVE. Mr. Lim partners with business leaders to create influential, world-class businesses and brands using his unique, proprietary hybrid model of business development, branding, and customer engagement to attain exponential profits, growth, value, and new opportunities quickly and effectively. Representing companies of all types and sizes, including Apple, Disney, Paramount, DreamWorks, Xerox, Oracle, Mattel, and AT&T, Mr. Lim collaborates with clients globally to develop and execute leading, world-class businesses and brands while adding billions of dollars to his clients' profits.

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