879: Power Talk Friday: Sarah Daniele: Mydoma Studio and the Business of Change as the Interior Design Industry Enters a Digital Transformation
A Well-Designed Business® | Interior Design Business Podcast
Release Date: 05/19/2023
916: Marilyn Watson-LaVergne: Clients Don’t Buy What We Do, They Buy What We Believe
A Well-Designed Business® | Interior Design Business Podcast
Today With Marilyn Watson-LaVergne: Today on A Well-Designed Business I am joined Marilyn Watson-LaVergne. In her first career, Marilyn worked in marketing and public relations in New York City, witnessing the progression of branding for products and creative services, including interior design. Now a seasoned designer and owner of Marilyn LaVergne Interiors, Marilyn is teaching us that we can’t be all the things to all the people—and what to do instead. It all starts with identifying what you believe and finding your point of differentiation, because clients don’t buy...
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915: Power Talk Friday: Masha Koyen: 7 Mistakes Interior Designers Make on Their Website Messaging
A Well-Designed Business® | Interior Design Business Podcast
Today With Masha Koyen: Welcome to a Well-Designed Business. It’s Power Talk Friday. Your website matters for so many reasons. It’s the gateway for how your clients get to know you, whether they trust you, and ultimately whether they ever contact you or not. My guest today, Masha Koyen, understands the importance of web copy. She is the founder of Content Vertical, a copywriting agency for the interior design industry. She helps designers and builders level up their brand and create messaging that connects, engages, and attracts their ideal audience. Masha has...
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914: Maria Leigh Palantino: Giving Yourself Permission to Launch an Interior Design Business
A Well-Designed Business® | Interior Design Business Podcast
Today With Maria Palantino: Welcome to a Well-Designed Business. My guest today, Maria Leigh Palantino, came into the interior design industry as her second career. She started a career in fashion design then pivoted, and brought with her many skills from her fashion career that guide her philosophies, design style, and the way she cultivates a memorable experience for her clients. For Maria, it wasn’t just about being scared to take the plunge to start a new career. The real challenge was giving herself permission to leave behind not just her expertise but something she...
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913: Power Talk Friday: Terri Taylor: The Importance of Money Mindset in Charging Your Worth
A Well-Designed Business® | Interior Design Business Podcast
Today With Terri Taylor: Welcome to a Well-Designed Business. For today’s sponsored show, I’m excited to welcome back Terri Taylor, creator of the Interior Design Business Academy – an education and coaching resource that provides a unique mix of business strategies and systems along with powerful positive mindset practices to help interior designers create meaningful success. Today, she is giving us an inside look at her upcoming Design Biz Summit—a 3-day event to help designers shake their mindset breaks and develop the skills to know their worth, charge it, and deliver on it....
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912: Jessica Bantom Continued: Take Action With the Six Habits of Culturally Competent Designers
A Well-Designed Business® | Interior Design Business Podcast
Today With Jessica Bantom: Today on A Well-Designed Business, I am joined Jessica Bantom, interior designer, color consultant, and DEIB practitioner. This is Part Two of our conversation on how to become a culturally competent designer, and we are going even deeper. In this conversation, Jessica walks us through the six habits of a culturally competent designer—the same habits outlined in her new book, Design for Identity: How to Design Authentically for a Diverse World. Listen now to learn more about each of these habits and how you can incorporate them into your...
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911: Power Talk Friday: Jenna Gaidusek: Introducing Virtual Assistant Certification by Mydoma Studio
A Well-Designed Business® | Interior Design Business Podcast
Today With Jenna Gaidusek: Today on A Well-Designed Business I am joined by Jenna Gaidusek, Director of Community and Education at Mydoma Studio. Jenna is a talented designer, founder of the Interior Design Playbook (formerly eDesign Tribe) Facebook community and creator of eDesign U, an online school dedicated to providing designers with the knowledge and tools needed to succeed in the eDesign industry. Jenna doesn’t want you to go it alone as a designer, which is why she joined forces with Mydoma Studio and created the Virtual Assistant Certification program. Listen now to...
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910: Christina Richardson: Expanding Your Design Business Internationally: What You Need to Know
A Well-Designed Business® | Interior Design Business Podcast
Today With Christina Richardson: Welcome to A Well-Designed Business. Today we’re traveling outside the country. My guest Christina Richardson from Christina Richardson Interiors. Christina is a Scandinavian native who grew up on the charming coast of Northern Sweden. After moving to the U.S. with her husband and two daughters, Christina earned her interior design degree from the New York Institute of Art and Design. With 20 years of interior design under her belt from Sweden, Christina has learned a lot in the business of starting over in another country. She is here to share the...
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909: Power Talk Friday: Traci Connell: Normalizing Wealth With The Gloss
A Well-Designed Business® | Interior Design Business Podcast
Today With Traci Connell: Today’s show is sponsored by Traci Connell’s free masterclass The Reveal which begins on September 11, 2023. Traci joins us once again to share all of the ways you can work with her in The Gloss, including her free masterclass The Reveal where she “reveals” all of the secrets and shortcuts she has learned in the interior design industry. This is a five-day, one-hour-per-day event. In The Reveal, you will learn the strategies Traci teaches designers to hit one million in revenue. This FREE course is for any interior designer who wants to reach the next level....
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908: Jessica Bantom: How to Be a Culturally Competent Design Activist & Why You Want to Be One (Part 1)
A Well-Designed Business® | Interior Design Business Podcast
Today With Jessica Bantom: Today on A Well-Designed Business I am joined Jessica Bantom, interior designer, DEIB practitioner, and author of Design for Identity: How to Design Authentically for a Diverse World. This is the first part of a conversation about how to become a culturally competent designer. In this episode, part one of a two-part series, Jessica explains cultural competence is the ability to understand, interact with, and appreciate people of different backgrounds or belief systems that are different from your own. But she explains that it essentially comes down...
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907: Power Talk Friday: Manuela Keller and Philip McKay: Introducing 2 New Home Industry Trade Shows; Sun Shading Expo North America and R+T, Stuttgart Germany
A Well-Designed Business® | Interior Design Business Podcast
Today With Manuela Keller & Philip McKay: Today’s episode is sponsored by Messe Stuttgart, a German company that specializes in organizing trade shows, particularly for the home decor industry. They have been in the trade show business for more than 80 years, annually organizing around 60 shows and 100 conferences worldwide. Manuela Keller and Philip McKay are joining us to tell us all about two upcoming events: Sun Shading Expo 2023 and R+T 2024, which will both bring together the sun shading and textiles industries. Here, you will be able to maximize your time and meet...
info_outlineToday With Sarah Daniele:
Today on A Well-Designed Business I am joined by software designer Sarah Daniele. Sarah is the CEO and co-founder of Mydoma Studio, an all-in-one project management solution for interior designers. Sarah is a professionally educated interior designer, and she is passionate about building tools and technology that help other designers grow their businesses.
Through Mydoma, Sarah has a unique, top-level perspective on industry trends, and she is here to help us interpret those insights and share her predictions for what’s to come. We talk about task management software, virtual team members, advances in 3D rendering and virtual staging, and the benefits of adding convenience to clients and projects with technology.
Pick It Apart
[1:47] Sarah and LuAnn discuss how the design industry is undergoing a digital transformation.
[9:17] Sara emphasizes the importance of keeping communication all in one place and how easy that is with the Mydoma app.
[20:13] LuAnn asks Sarah to talk about her feelings and thoughts on VA’s and virtual team members in relation to the interior design industry.
[27:37] Sarah gets excited as she discusses the trends she is seeing in 3D rendering.
[40:32] Sarah and LuAnn discuss virtual staging and its role in the industry.
[52:48] Sarah mentions that many designers are adopting online payment strategies and how this is a necessary service for convenience and luxury.
LuAnn Nigara and Sarah Daniele's Ah-Ha Moments
“When you get a digital transformation, you have to sift through what's right for your business for what you're trying to achieve.” – Sarah Daniele
“Communication is at the heart of the interior design business. If you are not on top of your communication with your vendors, then you are not able to keep on top of your communication with your consumers. And if you are not communicating with your consumers, and you're just like every other Tom, Dick and Harry out there, that's not giving good service.” – LuAnn Nigara
“Rendering does that—3D visualization, shows them the future.” – Sarah Daniele
“You can't be fearful you got to go in you got to jump in and you got to try. And you know what? Learning something new is hard sometimes.” – Sarah Daniele
“The epitome of the cornerstone of customer service to the luxury market is making it convenient for [the client]. Whether it’s an appointment, a payment, a selection—it’s all about them.” – LuAnn Nigara
More About Sarah Daniele
Sarah Daniele is the CEO and co-founder of Mydoma Studio. Mydoma Studio is the premier platform for interior designers; a workflow software to organize design projects from beginning to end and a thriving design community. The first version of Mydoma Studio was built to fulfill a personal need. It was the encouragement of her peers that Sarah Daniele turned tech CEO and built Mydoma Studio for the interior design industry. Sarah is passionate about building tools and technology to allow interior designers to grow their businesses. Sarah has previously spoken at leading industry events and technology panels. Sarah and Mydoma Studio have also been featured in Designers Today, Home Accents Today, Editor at Large, Kitchen, Bath Design News, and A Well Designed Business podcast.
Connect with Sarah Daniele
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