This podcast episode centers around the concept of a unique selling proposition (USP), or one's "unfair advantage" in the marketplace. Adam Ivy emphasizes the importance of recognizing and capitalizing on one's strengths instead of trying to dabble in areas where competitors excel. Being self-aware and understanding what sets you apart from your competition can exponentially accelerate your business growth. Adam also underscores the importance of consistency, sharing that despite a recent move and a disorganized studio, he still managed to create a video for their audience.
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