#42: Brand Practitioners - Melanie Forbrick & Rebecca Seefeld, Siemens Energy
Release Date: 02/23/2022
#69: How Brand Research Drives Smarter B2B Acquisitions with Trevor Glue, Marketing Director at Ricardo
B2B Insights Podcast
In this episode of the B2B Insights Podcast, Senior Client Partnerships Director Simi Dhawan speaks with Trevor Glue, Marketing Director at Ricardo, about the challenges B2B organizations face during acquisitions - particularly around brand perception, integration, and ensuring teams are aligned. Recently, Ricardo acquired E3 Modelling, and B2B International supported the organization through a program of brand equity research to understand market perceptions and guide strategic decisions. After acquiring E3 Modelling, B2B International supported Ricardo, a global consultancy operating across...
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#68: How to Build Effective CX Programs
B2B Insights Podcast
In this episode, B2B International’s Conor Wilcock and Jennifer Strange discuss how B2B organizations can better assess and improve customer experience (CX). They cover the challenges of measuring CX in complex environments and share practical steps for building effective CX research programs.
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#67: AI Is The New Fire; Don’t Get Burned
B2B Insights Podcast
In this episode, B2B International’s Thomas Grubert and Louise Coy share some important considerations when using AI, particularly in market research, and discuss some current pitfalls and future challenges to be aware of.
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#66: How To Effectively Target B2B Buyers in 2025
B2B Insights Podcast
In this episode, B2B International’s Conor Wilcock and Simi Dhawan discuss the challenges marketers face when targeting B2B buyers and how they can use segmentation to overcome these challenges.
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#65: Common Myths and Misconceptions with Brand Research
B2B Insights Podcast
In this episode, B2B International’s Louise Coy and Jennifer Strange discuss common myths and misconceptions about brand research, share their favorite frameworks for effective brand research, and explain how to make brand research actionable.
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#64: The Best Frameworks to Develop Winning Propositions
B2B Insights Podcast
In this episode, B2B International’s Beata Miklosz and Niklas Heitland share their favorite strategic frameworks to develop winning value propositions.
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#63: 2024 Superpowers Index: Deep-Dive Into the Latest Findings
B2B Insights Podcast
In this episode, B2B International’s Conor Wilcock and Oliver Truman dive in to the findings of the 2024 Superpowers Index to discuss the big trends in B2B and what makes the difference between winning and losing in 2024. Download the free report >
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#62: How to Achieve World-Class Quality in B2B Market Research
B2B Insights Podcast
In this episode, B2B International’s Kim Arend and Pete Mullarkey discuss the steps researchers can take to ensure B2B research respondents are who they say they are and provide reliable and accurate insights.
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#61: How to Ensure B2B Market Research is Strategic and Actionable
B2B Insights Podcast
Market research can require a significant investment and it is vital for businesses to see a return in terms of business growth. In this episode, B2B International’s Tom Percival and Simi Dhawan discuss how to ensure B2B market research is strategic and actionable.
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#60: Lessons in Career Development (with Herminia Ibarra)
B2B Insights Podcast
In the final episode of our ‘World’s Greatest Business Thinkers’ series, Nick Hague is joined by Herminia Ibarra, a world-renowned authority on leadership and career development, for a discussion on how to successfully reinvent your career.
info_outlineIn our new Brand Practitioners Podcast Series, we invite brand leaders from organizations across different industries to discuss how they use brand marketing to drive growth and the role research plays in the overall brand and business strategy.
In this third episode we’re joined by Melanie Forbrick & Rebecca Seefeld, brand engagement experts at Siemens Energy. Melanie and Rebecca discuss how they created and positioned a new B2B brand and the key challenges faced along the way.