#47: The Future of B2B Experiences - Benoit Soucaret, Merkle
Release Date: 12/14/2022
#66: How To Effectively Target B2B Buyers in 2025
B2B Insights Podcast
In this episode, B2B International’s Conor Wilcock and Simi Dhawan discuss the challenges marketers face when targeting B2B buyers and how they can use segmentation to overcome these challenges.
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#65: Common Myths and Misconceptions with Brand Research
B2B Insights Podcast
In this episode, B2B International’s Louise Coy and Jennifer Strange discuss common myths and misconceptions about brand research, share their favorite frameworks for effective brand research, and explain how to make brand research actionable.
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#64: The Best Frameworks to Develop Winning Propositions
B2B Insights Podcast
In this episode, B2B International’s Beata Miklosz and Niklas Heitland share their favorite strategic frameworks to develop winning value propositions.
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#63: 2024 Superpowers Index: Deep-Dive Into the Latest Findings
B2B Insights Podcast
In this episode, B2B International’s Conor Wilcock and Oliver Truman dive in to the findings of the 2024 Superpowers Index to discuss the big trends in B2B and what makes the difference between winning and losing in 2024. Download the free report >
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#62: How to Achieve World-Class Quality in B2B Market Research
B2B Insights Podcast
In this episode, B2B International’s Kim Arend and Pete Mullarkey discuss the steps researchers can take to ensure B2B research respondents are who they say they are and provide reliable and accurate insights.
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#61: How to Ensure B2B Market Research is Strategic and Actionable
B2B Insights Podcast
Market research can require a significant investment and it is vital for businesses to see a return in terms of business growth. In this episode, B2B International’s Tom Percival and Simi Dhawan discuss how to ensure B2B market research is strategic and actionable.
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#60: Lessons in Career Development (with Herminia Ibarra)
B2B Insights Podcast
In the final episode of our ‘World’s Greatest Business Thinkers’ series, Nick Hague is joined by Herminia Ibarra, a world-renowned authority on leadership and career development, for a discussion on how to successfully reinvent your career.
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#59: Lessons In Strategic Planning (with Rita McGrath)
B2B Insights Podcast
In episode 5 of our ‘World’s Greatest Business Thinkers’ series, Nick Hague is joined by Rita McGrath, a best-selling author and sought-after speaker and strategic advisor. If you want to learn what it takes to spot disruptive inflection points in your market before they arrive, this episode is for you.
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#58: Modern-Day Leadership Strategies (with Kirstin Ferguson)
B2B Insights Podcast
In episode 4 of our ‘World’s Greatest Business Thinkers’ series, Nick Hague is joined by Kirstin Ferguson, an award-winning author, columnist, and company director, and world-renowned leadership expert. If you want to learn what it takes to become an effective leader in today’s world, this episode is for you.
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#57: Learning to Fail (with Amy Edmondson)
B2B Insights Podcast
In episode 3 of our ‘World’s Greatest Business Thinkers’ series, Nick Hague is joined by Amy Edmondson, Novartis Professor of Leadership & Management at Harvard Business School, and author of ‘Right Kind of Wrong: Why Learning to Fail Can Teach Us to Thrive’.
info_outlineThis brand-new podcast series explores how technology powers B2B experiences both now and in the future. From customer experience to brand experience, from user experience to employee experience, technology should now be at the forefront to ensure you remain successful in the B2B arena.
In this third episode, Nick Hague is joined by Benoit Soucaret, CXO at Merkle. Benoit is a true expert when it comes to creating user experiences, customer experiences and brand experiences that drive positive transformation for Merkle’s clients. In this podcast episode, Benoit discusses how to create insight-driven, customer-centric experiences to bridge the gap between the expectations of B2B buyers throughout the purchase journey and the experiences that suppliers are providing.