4) What Is Accessible Content in Marketing? (And Why It Matters More Than Ever)
Release Date: 08/13/2025
1) Why Your Marketing Isn’t Working (And What to Do About It)
15 Minute Marketing Fix
Are you tired of doing all the marketing “stuff” but still not seeing results? If your efforts feel random and nothing’s working like it should, this episode is for you. Most local business owners are caught in a loop of tactics with no real structure, and it’s draining your time and budget. In this episode, we walk you through the three pillars that turn scattered activity into sustainable growth: Strategy, Systems, and Accessible Content. You’ll discover: Why a single tactic like Google Ads isn’t enough—and how to connect tactics into a journey. What...
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2) What Is a Marketing Strategy? (And Why You Probably Don’t Have One)
15 Minute Marketing Fix
Have you ever run ads, posted on social, or mailed flyers—and gotten zero results? Chances are, the problem isn’t the platform. It’s that you didn’t have a strategy. In this episode of the 15 Minute Marketing Fix, we unpack what a real marketing strategy actually is and why most business owners think they have one, but don’t. If you're frustrated with tactics that don’t move the needle, this one’s for you. You’ll discover: Why a list of tactics is not a strategy and what to do instead The key questions that build a real marketing journey How to use the...
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3) How to Build a Marketing System That Actually Works
15 Minute Marketing Fix
Is your marketing system really working or are you rebuilding it every time? If you're constantly starting from scratch, unsure what’s working, or feeling stuck, this episode gives you a clear path forward. In this third part of the Three Pillars of Marketing series, we dive into what makes a strong, repeatable marketing system, and how to know if yours is actually functioning. You will learn five signs your system is broken, and then learn a simple process to fix it. You’ll discover: The 5 signs of a functioning marketing system Why so many local businesses waste...
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4) What Is Accessible Content in Marketing? (And Why It Matters More Than Ever)
15 Minute Marketing Fix
What if 25% of your potential customers couldn’t access your content? That’s the reality for many businesses that overlook accessibility in their marketing. In today’s episode of the 15 Minute Marketing Fix, Eric uncovers six common myths about digital accessibility and shows you just how simple it can be to start fixing them. You’ll discover: Why accessibility isn’t just a legal issue, it’s a growth opportunity. How ignoring accessibility could be like telling every fourth customer, “you can’t buy from us.” Six easy habits to make your content instantly...
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Welcome to the 15 Minute Marketing Fix - Trailer
15 Minute Marketing Fix
Are you tired of wasting time and money on random acts of marketing? In this trailer episode, you will discover how the 15 Minute Marketing Fix will help you build a clear, effective marketing system that actually works for your business. In just a few minutes, you will learn what the show is about, who it is for, and how each episode will give you a small business marketing strategy you can put into action right away. We will talk about proven ways to attract more customers, improve your marketing systems, and make your content accessible so you can reach every potential customer. You will...
info_outlineWhat if 25% of your potential customers couldn’t access your content?
That’s the reality for many businesses that overlook accessibility in their marketing. In today’s episode of the 15 Minute Marketing Fix, Eric uncovers six common myths about digital accessibility and shows you just how simple it can be to start fixing them.
You’ll discover:
- Why accessibility isn’t just a legal issue, it’s a growth opportunity.
- How ignoring accessibility could be like telling every fourth customer, “you can’t buy from us.”
- Six easy habits to make your content instantly more inclusive.
Whether it’s someone with a disability, on slow internet, or just trying to watch your video in a noisy coffee shop—making your content accessible helps everyone. Plus, Eric shares this week’s Shoestring Marketing Idea to create buzz without breaking the bank.
Ready to find out how close your website already is to being accessible?
Take the free assessment at AccessScorecard.com