8) How to Map Out a Customer Journey That Leads to Sales
Release Date: 09/10/2025
18) Serve More People; Remove Barriers; Grow Your Business: Welcome to Online Accessibility 101
15 Minute Marketing Fix
In this episode, you’ll learn what online accessibility really means for your marketing and how making a few small changes can open the door to more customers. Eric explains how accessibility isn’t just about compliance—it’s about removing barriers that prevent people from engaging with your business. From improving text contrast and adding alt text to organizing your website with proper headings and schema markup, these simple updates make your content easier for everyone to use. You’ll also hear about how accessibility can improve SEO, boost customer trust, and even protect your...
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17) How Do I Get My Business to Show Up in Google's AI Overview Answers?
15 Minute Marketing Fix
In this episode, we’re tackling one of the biggest changes happening in digital marketing right now: Google’s AI Overview answers. You’ve seen them—those summaries that appear at the top of Google results when you ask a question. So how do you get your business to show up there? Eric breaks down the simple three-part playbook he and the team at In Transit Studios use to help local businesses get noticed by Google’s AI: Clarity – Write website content that directly answers real customer questions. Credibility – Build trust with proof, like real names,...
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16) Probably, The Most Important Question to Ask About Your Business
15 Minute Marketing Fix
In today’s episode, we’re unpacking what might be the single most important question you can ever ask about your business: “If we closed our doors tomorrow, would our customers or community care?” This simple but powerful question can completely shift your marketing strategy and help you discover what truly sets your business apart. Eric shares how asking this question at In Transit Studios led to new clarity, sparked fresh ideas like this very podcast, and helped align the team around what clients value most. You’ll learn how to use this question to uncover your real...
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15) How to Get More Reviews (and Why It Matters More Than You Think)
15 Minute Marketing Fix
Most business owners underestimate how powerful online reviews really are. In this episode, you’ll learn why reviews influence buying decisions more than almost any other part of your marketing. Eric shares common mistakes businesses make when trying to get reviews, how to ask the right way at the right time, and how to respond to negative feedback without hurting your reputation. You’ll also discover practical ways to collect more authentic reviews consistently—including how to automate the process with tools like ReviewLEAD. Plus, hear this week’s Shoestring Marketing Tip: how a...
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14) Marketing Never Fails, So Why Isn't Your's Working?
15 Minute Marketing Fix
You’ve probably heard someone say, “That marketing campaign failed.” But the truth is, no marketing plan has ever failed, it only produces the results it was designed to get. In this episode, Eric breaks down why every marketing effort works exactly as it’s built and how to redesign yours to start getting the results you actually want. You’ll learn how the three pillars of marketing—strategy, system, and content—work together to create predictable outcomes, why small tweaks can lead to massive gains, and how brands like Blu Dot Furniture have turned small copy changes into...
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13) How to Turn Happy Customers Into Referral Machines (Advocacy)
15 Minute Marketing Fix
Most business owners have far more happy customers than they realize, but most of them aren’t talking about your business. In this episode of The 15-Minute Marketing Fix, Eric shares how to turn those quietly satisfied customers into raving fans who help spread the word and attract new customers. You’ll learn how to set up an automated review request system that encourages more feedback without breaking Google’s rules, how to train your team and create in-store messaging that keeps reviews top of mind, and how to continue the relationship after the sale through social media and email....
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12) How to Turn Leads Into Paying Customers Without Feeling Pushy (Purchase)
15 Minute Marketing Fix
Most business owners think their most valuable marketing asset is their website, social media, or ads. But the truth is, the real gold is your email list. In this episode, Eric breaks down why email remains the most profitable and reliable form of marketing, and how it outperforms nearly every other channel. You’ll learn what kind of lists every local business should be building, the difference between a customer list and a prospect list, and creative ways to grow both without sounding pushy. From birthday clubs to loyalty programs to simple opt-ins at checkout, Eric shows how a few...
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11) How to Build Trust With Potential Customers (Consideration)
15 Minute Marketing Fix
Are potential customers slipping away before they buy from you? The truth is, awareness alone doesn’t create sales. People move into the consideration stage and start asking critical pre-qualifying questions: Can I afford this? Do they have what I need? Do others trust them? In this episode, Eric unpacks how to win in the consideration stage of the Marketing Momentum Framework. You’ll learn: The most important questions customers are asking (and how to answer them upfront). Where people turn for proof across different industries (restaurants, healthcare, home services,...
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10) How to Get More People to Notice Your Business Online (Awareness)
15 Minute Marketing Fix
Are you wasting money trying to get more people to notice your business? Most small businesses rush into creating awareness, but without the right foundation, all those clicks and impressions go nowhere. In this episode of the 15 Minute Marketing Fix, Eric explains why awareness is the last stage you should work on, even though it’s where every new customer journey begins. You’ll discover: The difference between self-discovered and created awareness. How to craft messages that spark curiosity and position your solution to real problems. Why you need a clear call to action or...
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9) What Is the Marketing Momentum Framework? (And Why It Beats Random Tactics)
15 Minute Marketing Fix
Are you tired of wasting money on marketing tactics that don’t actually bring in customers? In this episode of the 15 Minute Marketing Fix, Eric breaks down the Marketing Momentum Framework—a simple four-step pathway every customer takes: Awareness, Consideration, Purchase, and Advocacy. When you understand these stages, you can stop chasing random ideas and finally create real, lasting momentum in your business. Listen in to learn: Why marketing feels like guesswork for so many small business owners. The four stages of the Marketing Momentum Framework and how they work together. ...
info_outlineDo your customers know exactly how to do business with you, or are you leaving it up to chance? In this episode, Eric breaks down the final piece of the OP3 Messaging Map: your pathway. He also explains how clarity turns interest into sales.
You’ll discover:
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Why confusion kills conversions and how directness drives action.
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The three-step pathway every business needs to guide people toward a purchase.
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Real-world examples from gyms, dentists, and restaurants.
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A creative shoestring marketing idea that builds goodwill and local buzz.
Listen now to learn how to create a clear customer journey that increases sales.
Resource: Download the full list of 68 Shoestring Marketing Ideas at intransitstudios.com/68.