Libsyn Directory

#31: Getting the most out of AI with the right data approach with Emily He, Gong

B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success

Release Date: 11/26/2024

#75: Alconost CCO Ilya Spiridonov on prioritizing localization in the B2B marketing funnel

B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success

"Despite the global opportunity available to so many businesses, most are constrained by finite resources. So, the more interesting question isn't "what should we translate?" but rather, "what's the real cost of not localizing the right customer touchpoint, and how do you even begin to calculate that risk?" Agility requires more than just speed; it demands the sensitivity to know when a universal message fails and a local one is needed. It’s the capacity to pivot your entire customer experience to resonate in a new market, not just as a translation, but as a native conversation. Today, we're...

#74: Maximizing the value of your partnerships with Peter Fogelsanger

B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success

Are most of your channel partners producing very little value for your business? Agility requires more than just signing up partners; it demands a dynamic approach to activating and enabling the *right* ones. It's about ruthlessly prioritizing relationships that generate mutual value and being nimble enough to change or sunset those that don't. Today, we're going to talk about the often-unspoken reality of partner programs: the vast gap between the impressive number of logos on a partner page and the handful that actually contribute to the bottom line. We'll explore why so many partners become...

#73: AI in the 'real economy' with Bassem Hamdy, Briq

B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success

With all the talk about the business impact of AI, why aren’t more people talking beyond the most straightforward examples and more about sectors like construction, energy, and manufacturing where there is real potential for impact that has yet to be tapped? Agility requires a willingness to challenge the core processes of how work gets done, even in industries where "how it's always been done" is the default operating system. Today, we're going to talk about the practical, powerful, and often overlooked application of AI in what some call the 'real economy'—the foundational...

#72: Concept to acquisition with Chris Tilkov, DocuSketch

B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success

Many entrepreneurs dream of scaling a niche product, achieving market dominance, and ultimately securing a successful exit—but few actually make it happen. How do you take an idea from concept to acquisition, and what key lessons can other business leaders, including marketers, take from that journey? Joining me today is Chris Tilkov, General Manager at DocuSketch, an automated estimation and documentation platform that helps homeowners rebuild after natural disasters. Before joining DocuSketch, Chris founded Ask AiME, a platform that was successfully acquired. But his journey didn’t start...

#71: Optimizing the handoff between marketing and sales with Gabe Lullo, Alleyoop

B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success

We've spent a decade trying to align marketing and sales. What if the very metric we created to bridge the gap—the MQL—is actually the thing that's perpetuating the rivalry between them? Agility requires a willingness to challenge the foundational metrics we've built our go-to-market strategies on. It demands that we replace gut feelings and legacy processes with a ruthless focus on what actually generates revenue, even if it means admitting what we've been doing is wrong. Today, we're going to talk about one of the most persistent and costly problems in B2B: the handoff from marketing to...

#70: Marketing measurement and the dark funnel with Chris Golec, CEO of Channel99

B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success

This show is brought to you by Channel99, a B2B marketing technology company helping clients get more out of their spend with AI-powered decision-making. What if 99% of your target accounts see your marketing, but never click a single ad? How would you prove your value then? Agility requires a willingness to abandon outdated metrics, even when they’re comfortable, and embrace a more nuanced, realistic view of the buyer’s journey. It means adapting not just our campaigns, but our very definition of success. Today, we're going to talk about the massive blind spot in most B2B marketing...

#69: How AI is Transforming Project Management with Alan Mosca, nPlan

B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success

If you could eliminate one of the biggest roadblocks to successful project delivery in your organization today, what would it be and why? Agility requires not only the ability to adapt to change but also the foresight to anticipate it. This means embracing data-driven insights and leveraging technology to navigate the complexities of modern project management. Today, we're going to talk about how AI is transforming project management and enabling true agility in industries that haven't traditionally been known for their rapid pace of change. To help me discuss this topic, I'd like to welcome,...

#68: Improving lead quality with Derek Gerber, Power Digital

B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success

Are you getting lots of leads, but never enough good ones? Agility requires not only the ability to adapt to change quickly, but also the foresight to anticipate what's coming next, whether that’s top, middle, or bottom of the funnel in B2B lead generation. Today, we're going to talk about why so many B2B marketers are still struggling with poor lead quality, and what they can do to fix it. To help me discuss this topic, I'd like to welcome Derek Gerber, Director of Growth B2B at Power Digital. About Derek Gerber With +15 years of experience in B2B sales and marketing,...

#67: CMOs are shaping the messaging and the markets with Monica Kumar, Extreme Networks

B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success

Is the Chief Marketing Officer becoming the Chief Market Officer? Are CMOs now responsible not just for messaging to the market, but for actively shaping and creating it? Agility requires not just reacting to market changes, but anticipating them and creating the future you want to see. It demands a deep understanding of customer needs, competitive dynamics, and emerging technologies. Today, we're going to talk about the evolving role of the CMO in a world of rapidly advancing technology, increasing customer expectations, and the ever-present need for agile marketing strategies....

#66: Building a culture of AI innovation with Michael Domanic, UserTesting

B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success

Is your organization truly AI-powered, or are you just slapping a little GenAI onto existing processes? Agility requires embracing experimentation and empowering teams to rapidly iterate, especially when integrating transformative technologies like AI. It also demands a culture that views failure as a learning opportunity, not a setback. Today, we're going to talk about how to build a culture of AI innovation from the bottom up, empowering every employee to leverage its power. To help me discuss this topic, I'd like to welcome Michael Domanic, Head of AI at UserTesting. About Michael...

More Episodes

To be truly successful with AI, capturing data is only the beginning. You need to understand and contextualize in terms of your business it to truly harness the power of artificial intelligence and get real returns.

Today we’re going to talk about going beyond the hype of AI to get real, tangible results and unlock benefits that approaching data in the right way can enable.

To help me discuss this topic, I’d like to welcome Emily He, CMO at Gong.

About Emily He

Emily He is the Chief Marketing Officer at Gong. Ms. He leads all aspects of Gong’s marketing strategy and execution, helping the company accelerate its Revenue Intelligence category leadership. She has over 20 years of experience leading global GTM functions at Fortune 100 enterprises and high-growth technology startups.

Ms. He joined Gong from Microsoft where she was the Corporate Vice President of Business Applications, responsible for leading global marketing strategy and driving business growth for products and services targeting line-of-business buyers, including Microsoft Dynamics 365 and the Power Platform. At Microsoft, she oversaw marketing strategy for Microsoft Copilot for business functions, including sales, marketing, service, finance, supply chain, and IT. Prior to Microsoft, Ms. He was the Senior Vice President of Global Marketing at Oracle. Ms. He was also the CMO of DoubleDutch (now Cvent) and the CMO of Saba Software (now Cornerstone Ondemand).

Resources

Gong website: https://www.gong.io/

The B2B Agility podcast website: https://www.b2bagility.com

Get the latest news and updates on LinkedIn here: https://www.linkedin.com/showcase/b2b-agility/

Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com

B2B Agility with Greg Kihlström is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company"""

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