Libsyn Directory

#44: Why "slow" experiences are the new "site is down" with Gerardo Dada, Catchpoint

B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success

Release Date: 05/20/2025

#50: REPLAY: Data-driven decision-making in B2B marketing and sales with Kunal Mangal, Verizon Business Group

B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success

Making intelligent decisions is critical for all businesses, but relying on good information is becoming more critical than relying on what worked yesterday. Today we’re going to talk about data-driven decision making in B2B marketing and sales. I’d like to welcome Kunal Mangal, Associate Director of MarTech Strategy at Verizon Business Group, who leads the Pega Decisioning platform team within their marketing technology organization. Resources The B2B Agility podcast website: Sign up for The Agile Brand newsletter here: Get the latest news and updates on LinkedIn here: ...

#49: Adapting your B2B marketing playbook at the speed of AI, with Victoria Blackwell, G2

B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success

Agility today means adapting your marketing playbook at the speed of AI—experimenting fast, learning faster, and never assuming yesterday’s tech advantage still applies. Today we’re going to talk about how B2B marketers should be thinking about AI in the months ahead—and how to know if you’re already behind. To help me discuss this, I’d like to welcome Victoria Blackwell, Sr. Program Manager of Research Insights at G2. About Victoria Blackwell Victoria Blackwell is a Sr. Program Manager for Research Insights at G2, specializing in marketing and digital advertising...

#48: REPLAY: B2B Brand Stories with Tiffany Grinstead, Nationwide Insurance

B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success

We aired this episode a little while ago but wanted to share it again because we think there are some great insights for B2B marketers within it. Today we’re going to talk about using personalization to create more engaging and inspiring stories for B2B brands. To help me discuss this topic, I’d like to welcome Tiffany Grinstead, Vice President – Personal Lines Marketing at Nationwide Insurance. About Tiffany Grinstead Tiffany Grinstead serves as vice president of personal lines marketing for Nationwide. She is responsible for driving segmentation, marketing strategy and promotion for...

#47: The power of AI in UX research and design with Jason Bowman, The Office of Experience

B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success

How does a B2B brand maintain speed and agility in the area of UX design, where it has often taken a considerable amount of time, effort, and testing to get to a better result? Today we’re going to talk about using AI strategically in UX research, design, and testing. To help me discuss this topic, I’d like to welcome Jason Bowman, Executive Director of User Experience at The Office of Experience. About Jason Bowman Jason leads OX as the Executive Director of UX, bringing over 20+ years of meaningful UX and design experience to the firm, overseeing and managing Content...

#46: Better onboarding and operations using AI to augment with Srikrishnan Ganesan, Rocketlane

B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success

Customer onboarding is often where good intentions often end up with less-than-stellar execution. Delays, confusion, and misalignment derail even the most promising new relationships. Why is onboarding still broken in so many organizations, and how is AI finally changing that? Today I’m joined by Srikrishnan Ganesan, Co-Founder and CEO of Rocketlane, a platform that’s redefining customer onboarding and project delivery. From AI-driven tools to cross-functional collaboration, Rocketlane is helping teams implement faster, operate smarter, and retain customers better. Srikrishnan’s...

#45: REPLAY: Thriving amidst transformation, with Steve Blum, Autodesk

B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success

We aired this episode a little while ago, but thought it had some amazing insights we thought were worth sharing again. Today we’re going to talk about building a change maker culture and how you can help your teams to thrive among change, instead of being disrupted by it. To help me discuss this topic, I’d like to welcome Steve Blum, Chief Operating Officer of Autodesk. About Steve Blum As Autodesk’s Chief Operating Officer, Steve oversees the teams responsible for sales, marketing, customer success, digital platforms, and customer experience. Together, these teams create and provide...

#44: Why "slow" experiences are the new "site is down" with Gerardo Dada, Catchpoint

B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success

When your site is technically "up" but takes too long to load, customers don’t care—it might as well be down. Why is “slow” the new “down”, and how is that reshaping the way organizations think about digital experience? Today I’m joined by Gerardo Dada, Chief Marketing Officer at Catchpoint, a leader in digital experience monitoring. Gerardo recently helped launch the 2025 SRE Report, which delivers some surprising insights—most notably, that 53% of organizations now view poor performance as just as damaging as actual downtime. Catchpoint is also leading innovation in...

#43: Localizing video using AI with Guy Piekarz from Panjaya

B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success

Most brands invest heavily in content creation, but how much of that content actually reaches global audiences in a way that feels authentic? With 94% of B2B buyers saying they are more likely to engage with leadership and conference videos in their local language, companies are missing a massive opportunity. How can AI-powered video localization remove barriers, preserve cultural nuance, and make video content truly global? Joining me today is Guy Piekarz, CEO of Panjaya, a company revolutionizing video localization with AI-driven deep-real technology that provides seamless lip-syncing and...

#42: Maintaining authenticity as you scale with Fred Meyers, Queensboro

B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success

How do you take a business from a basement office in Queens to a $25 million company—without losing the personal touch that made it special in the first place? Joining us today is Fred Meyers, President and Founder of Queensboro, a company that has revolutionized the custom logo apparel industry. Fred spotted a market gap while doing laundry in his college dorm room, long before e-commerce, fax machines, or even 1-800 numbers were mainstream. What started as a small side project in the late 1970s has grown into a thriving business with over 125 employees, helping small businesses across...

#41: Connecting deeply with B2B audiences with Jason Ing, Gusto

B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success

Payroll isn’t exactly what you’d call exciting—so how do you take a - let’s face it - rather boring topic like that and make it relatable, engaging, and even funny enough to capture an audience’s attention? Joining us today is Jason Ing, Chief Marketing Officer at Gusto, a leading platform that provides small and medium-sized businesses with payroll, health insurance, HR tools, and more to empower their teams both locally and internationally. Jason has spearheaded innovative campaigns like the recent "Choose Gusto" campaign, proving that even the most unexpected topics can connect...

More Episodes

Today I’m joined by Gerardo Dada, Chief Marketing Officer at Catchpoint, a leader in digital experience monitoring. Gerardo recently helped launch the 2025 SRE Report, which delivers some surprising insights—most notably, that 53% of organizations now view poor performance as just as damaging as actual downtime. Catchpoint is also leading innovation in observability with tools like their new AI-powered Internet Outage Map, and Gerardo’s here to talk about what it all means for digital-first organizations.

Resources

Catchpoint: https://www.catchpoint.com

Catch the future of e-commerce at eTail Boston, August 11-14, 2025. Register now: https://bit.ly/etailboston and use code PARTNER20 for 20% off for retailers and brands

Don't Miss MAICON 2025, October 14-16 in Cleveland - the event bringing together the brights minds and leading voices in AI. Use Code AGILE150 for $150 off registration. Go here to register: https://bit.ly/agile150

Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom

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Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com

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