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#48: REPLAY: B2B Brand Stories with Tiffany Grinstead, Nationwide Insurance

B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success

Release Date: 06/17/2025

#61: How agentic AI can transform B2B event marketing with Travis Cushing, CEO of RainFocus show art #61: How agentic AI can transform B2B event marketing with Travis Cushing, CEO of RainFocus

B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success

If you had to bet on one technology that will fundamentally reshape B2B marketing in the next five years what would it be, and would it have “agentic” and “AI” in the name? Agility requires not just reacting to technological advancements like agentic AI, but proactively experimenting with them and adapting your strategies based on real-world results.  It also requires organizational buy-in and a willingness to challenge established norms. Today, we're going to talk about the rise of agentic AI and its potential to revolutionize B2B marketing, particularly in event marketing. To...

info_outline #60: Anticipating and adapting to change with Kathleen Pomento, ProcureAbility show art #60: Anticipating and adapting to change with Kathleen Pomento, ProcureAbility

B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success

Agility requires not only adapting to change but also anticipating it. This means understanding the evolving needs of your customers and the broader market landscape, and adjusting your strategies accordingly. Today, we're going to talk about navigating the complexities of marketing in the procurement services industry, especially in times of economic uncertainty, and how mentorship plays a crucial role in developing future leaders.  To help me discuss this topic, I'd like to welcome Kathleen Pomento, CMO at ProcureAbility. Kathleen, welcome to the show!   About Kathleen Pomento...

info_outline #59: Maintaining customer centricity by knowing when to automate with Jeanne Duca, BCN show art #59: Maintaining customer centricity by knowing when to automate with Jeanne Duca, BCN

B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success

With customer centricity being top of mind, is the rush to automate and hyper-personalize making things better or is it making customers feel less connected to their favorite brands? Agility requires keeping the human elements of empathy and understanding visible and audible beneath growing layers of automation tools. Today we’re going to talk about how a human-centric approach to managed network and technology solutions drives loyal, long-term customer relationships. To help me discuss this topic, I’d like to welcome Jeanne Duca, Chief Marketing Officer at BCN.   About Jeanne Duca...

info_outline #58: Interfaces that generate joy, with Dominik Angerer, Storyblok show art #58: Interfaces that generate joy, with Dominik Angerer, Storyblok

B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success

Is it possible for enterprise marketing technology to actually spark joy?  Or are we all just resigned to a future of clunky interfaces and frustrating workflows? Agility requires adaptable technology and empowered teams. It also requires a willingness to embrace new approaches and a focus on continuous improvement. Today, we're going to talk about the intersection of marketing technology, user experience, and the surprising role of joy in driving productivity and innovation.  A recent study by Sago and IVP Research Labs has revealed some fascinating insights into how modern...

info_outline #57: Supply chain as competitive advantage with Salvatore Lombardo, Coupa show art #57: Supply chain as competitive advantage with Salvatore Lombardo, Coupa

B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success

Is your supply chain a competitive advantage, or your biggest liability waiting to be exposed? Agility requires preparing for the unpredictable, especially when your brand’s ability to deliver hinges on global events that are entirely out of your control. In a world of political unrest, regulatory change, and natural disasters, the brands that win are the ones who can pivot fast — without losing their balance. Today we’re going to talk about the crucial connection between modern supply chain strategy and brand agility. To help me discuss this topic, I’d like to welcome Salvatore...

info_outline #56: Building a global B2B marketing strategy with Sangeeta Prasad, Slalom show art #56: Building a global B2B marketing strategy with Sangeeta Prasad, Slalom

B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success

What’s harder—building a global marketing strategy from scratch, or educating your organization on why it matters in the first place? Today’s guest has done both—twice. Sangeeta Prasad is the Chief Marketing Officer of Slalom, a global business and technology consulting firm with $3 billion in revenue and a presence in over 40 markets. With three decades of marketing experience—across brands like Procter & Gamble, American Express, and Chase—Sangeeta has spent her career not just building campaigns, but building belief in the power of marketing.   About Sangeeta Prasad...

info_outline #55: AI and small businesses with Aparna Khurjekar, Verizon Business show art #55: AI and small businesses with Aparna Khurjekar, Verizon Business

B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success

We're seeing a fascinating paradox: while everyone's talking about AI's impact on Big Tech, it's quietly revolutionizing small businesses.  Is this a sign that SMBs are more agile and adaptable than their enterprise counterparts, or is something else at play? Agility requires not just adopting new technologies, but understanding how they fundamentally reshape your business operations, customer relationships, and even your competitive landscape.  It's about being proactive, not reactive, in the face of rapid change. Verizon’s sixth annual State of Small Business Survey - based on...

info_outline #54: Building a world-class brand from scratch with Maria Winans, Kyndryl show art #54: Building a world-class brand from scratch with Maria Winans, Kyndryl

B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success

What if rebranding wasn’t just about a new logo and tagline, but about transforming an 80,000-person company’s entire culture and strategy? What if brand became one of your most valuable tools for business reinvention? Today, I’m joined by Maria Winans, Chief Marketing Officer at Kyndryl. After nearly three decades at IBM, Maria took on the monumental task of launching Kyndryl as a stand-alone brand following its spin-off. With a workforce of over 80,000 people across more than 60 markets, Maria has redefined what it means to build a world-class brand from scratch—one that’s...

info_outline #53: Creating brands and categories in regulated industries, with Kristin Russel, Symplr show art #53: Creating brands and categories in regulated industries, with Kristin Russel, Symplr

B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success

Can a brand in a highly regulated industry stand out without stepping outside the lines? Today we’re going to talk about how to create memorable brands and even new categories—within established and often highly regulated sectors like healthcare technology. To help me discuss this topic, I’d like to welcome Kristin Russel, Chief Marketing Officer at symplr.   About Kristin Russel With over 25 years of experience in marketing, I am a senior executive and entrepreneur who has scaled businesses of all sizes, from startups to multi-billion dollar companies. I am passionate about leading...

info_outline #52: Navigating the effect of AI on marketing jobs and the job market with Sue Keith, Landrum Talent Solutions show art #52: Navigating the effect of AI on marketing jobs and the job market with Sue Keith, Landrum Talent Solutions

B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success

This episode is brought to you by Landrum Talent Solutions, a national recruiting firm specializing in marketing and HR positions.  Our guest today has been keeping us up to date with the current state of hiring for marketers on a quarterly basis, which has taken us on quite a roller coaster ride. Today we’re going to look at how marketing and communication execs are responding to the latest developments in the world while still needing to get their work done. To take a look at the latest here, I’d like to welcome back to the show Sue Keith, Corporate Vice President at Landrum Talent...

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We aired this episode a little while ago but wanted to share it again because we think there are some great insights for B2B marketers within it.

Today we’re going to talk about using personalization to create more engaging and inspiring stories for B2B brands.

To help me discuss this topic, I’d like to welcome Tiffany Grinstead, Vice President – Personal Lines Marketing at Nationwide Insurance.

About Tiffany Grinstead

Tiffany Grinstead serves as vice president of personal lines marketing for Nationwide. She is responsible for driving segmentation, marketing strategy and promotion for auto, homeowners, RV, boat, renters, condo, umbrella and powersports insurance across independent agencies, partners, members and direct-to-consumer.

She previously served as vice president of agency marketing for Nationwide Property Casualty, where she was responsible for independent agency and regional marketing across personal lines, commercial lines and ag, as well as Nationwide National Partners. Prior to that, she was vice president of marketing for Nationwide Financial, Individual Products and Solutions (IPS) including life insurance and annuities, Nationwide Financial Network and Nationwide Business Solutions Group. She also served as vice president for Nationwide Investment Management Group marketing and was previously associate vice president for Nationwide Financial Network and Nationwide Financial Life Insurance marketing, associate vice president of private sector retirement plans marketing for Nationwide Financial and led Organizational Communications for Nationwide.

Grinstead has more than 20 years of experience in marketing, brand, distribution strategy, communications, leadership and solutions development.

She is a Registered Corporate Coach and a graduate of The Ohio State University. She was recognized by Columbus Business First Magazine as a Top 40 Under 40, was finalist for a 2016 CMO Club Award and was commended by the international group Women in Marketing in 2018 in the Best Leader in Marketing- Brand category.

She is passionate about public education and programs to reduce the impact of poverty. She is an active volunteer with Columbus City Schools and a board member for I Know I Can, a college access non-profit. She currently resides in Columbus, Ohio with her husband and children.

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