Margaret Kerrison: Writing For Real And Imagined Worlds
Release Date: 04/28/2022
How to Shape a Legacy Part 4: Legacy at Work
Masters of Storytelling
In Part 4 of our mini-series, 'How to Shape a Legacy' we wrap up the season with a story about legacy at work. In Part 1 we started to define legacy, in Part 2 we talk what it means for business, in Part 3 we discuss legacy in culture....in Part 4, we're taking a look at the creative legacy BRC enjoys. In this episode, our host, Maya Guice, talks to BRC Founder, Bob Rogers, about what he thinks defines legacy and how he thinks about his own legacy. Author, speaker, filmmaker, inventor, magician, mentor, entreprenuer, thought leader....Bob understands that legacy is...
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Samara Bay: It's Time to Tell Your Story
Masters of Storytelling
As we've discussed a lot on this show, a story is many things at once. But a story does not exist without a storyteller. Today's episode is about the stories we tell ourselves, about ourselves, that in turn, define who we are. How we show up in the world has a big influence on whether the world hears us. And if they can't hear us, how could we possibly make them care? Put differently, the stories we tell ourselves have a direct influence on the ideas that live in the world. Each of us, every day, in our own way, tell the world if we matter, and together, we shape a collective...
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How to Shape a Legacy Part 3: The Stories We Share
Masters of Storytelling
In part III of our mini-series, 'How to Shape a Legacy' we're leaning into legacy as it applies to community and more broadly, culture. In part I we started to define legacy, in part II we talk what it means for business, and in part III we're leaning into how people—one by one, bit by bit—feed the stories we tell ourselves about who we are. How do these stories shape our collective identity and how do each of us contribute to these narratives in meaningful ways? In this episode, our host, Maya Guice, talks to BRC Vice President of Creative and Story, Matthew Solari. A creative...
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How to Shape a Legacy Part 2: Passing the Torch
Masters of Storytelling
In Part II of our mini-series 'How to Shape a Legacy', we focus on legacy as it applies to businesses and brands. In this episode, Maya talks to BRC Chief Creative Officer, Christian Lachel, about the closest thing a brand can have to having a soul: a set of values, that lend to a series of decisions, actions, and events that become the lessons we impart, and hopefully, the stories that we tell when we feel like shedding light. In part 1, Senior Writer, Rich Procter, unpacks legacy as many things: a gift, a call to action, a glimmer of hope, a path…But in the end, a great legacy...
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Krista Berger: Play that Inspires Limitless Potential
Masters of Storytelling
If there's one thing kids do better than adults, it's play. As the playwright and political activist George Bernard Shaw once said, “We don’t stop playing because we grow old; we grow old because we stop playing.” Who needs Botox when you have Barbie dolls? Speaking of Barbie... can you think of another brand that has evolved as much over the past 65 years? Barbie is unique in that, over those 65 years, she has transitioned from representing just one of us to representing all of us. Today, Barbie does more than just model; she's President. But today's episode isn't about Barbie. It's...
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How to Shape a Legacy Part 1: A Call to Action
Masters of Storytelling
Legacy. It may seem like just a simple word, but it carries immense weight. It’s the kind of term that makes you pause, take a deep breath, and ponder your lasting impact on others, your community, and the world at large. It can feel overwhelming, but don’t worry—we’re here to break it down! Welcome to "How to Shape a Legacy," a new Masters of Storytelling miniseries, where we break down what legacy truly means and how you can create one that endures. In part one, Maya talks to one of BRC's very own master storytellers, Senior Writer Rich Procter. The two explore what legacy...
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Ryan Patel: Questions that Change Things
Masters of Storytelling
A go-to authority on global business, economics and geopolitics, digital transformation, and corporate governance, global trade, Ryan Patel is so smart, he's never been afraid to ask the stupid questions. These days, he's doing it on TV, appearing on networks like CNN, BBC, Fox Business, CNBC, The Hill, and Yahoo Finance. He's frequently featured in publications like the New York Times, Forbes, and Entrepreneur, and has lead campaigns with corporations Mastercard, HP, Adobe, The Economist, IBM, Salesforce, LEGO, and more. Ryan also asks a lot of questions on his own Webby-Nominated series...
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How to Tell a Sports Story PT 4: It Takes a Village
Masters of Storytelling
In , about her work at the cross sector of hospitality, tourism, cultural destination, and luxury experience brands. During the conversation, the two speak briefly about Wrexham Association Football Club, which is based in North Wales, just outside her hometown. The team was recently acquired by Ryan Reynolds and Rob McElhenney, whos vision's led the complete transformation of a team with a rich legacy and passionate fanbase. In Victoria's words: they've transformed Wrexham from a town into a city. In part four of our Masters of Storytelling mini series, 'How to Tell a Sports...
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How to Tell a Sports Story PT 3: Recreating the Magic
Masters of Storytelling
In , about her work at the cross sector of hospitality, tourism, cultural destination, and luxury experience brands. During the conversation, the two speak briefly about Wrexham Association Football Club, which is based in North Wales, just outside her hometown. The team was recently acquired by Ryan Reynolds and Rob McElhenney, whos vision's led the complete transformation of a team with a rich legacy and passionate fanbase. In Victoria's words: they've transformed Wrexham from a town into a city. In part three of our Masters of Storytelling mini series, 'How to Tell a...
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Joe Pine: Beyond The Experience Economy
Masters of Storytelling
B. Joseph Pine II is an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups alike. He is cofounder of , a thinking studio dedicated to helping businesses conceive and design new ways of adding value to their economic offerings. In 1999 Joe and his partner James H. Gilmore wrote the best-selling book ‘The Experience Economy: Work Is Theatre & Every Business a Stage’, which demonstrates how goods and services are no longer enough; what companies must offer today are experiences - memorable events that engage each...
info_outlineBorn in Indonesia and raised in Singapore, Margaret Kerrison is a Creative/Story Lead for immersive experiences and brand narrative. Her goal is to help teams THINK BIG when it comes to developing and sharing compelling stories with the world. A disruptive thinker with 14 years of experience building award-winning projects from the ground up, she’s consistently challenging the status quo, asking "What If" and "Why Not?"
Margaret’s worked as a Story Lead, Story Consultant, and Writer for multiple immersive experiences including Star Wars: Galaxy’s Edge, Star Wars: Launch Bay, Hyperspace Mountain, Star Wars: Galactic Starcruiser, Avengers Campus, Guardians of the Galaxy: Cosmic Rewind, National Geographic HQ, NASA Kennedy Space Center Visitor Complex’s Journey to Mars: Explorers Wanted, Heineken Experience, StoryGarden by AMOREPACIFIC, and the Information and Communications Pavilion (Expo 2010 Shanghai).
In addition to her role as Senior Experiential Creative Lead, Story Development at Airbnb, Margaret's just completed her first book: Immersive Storytelling for Real and Imagined Worlds: A Writer’s Guide. Whether you're a writer or not, she does a wonderful job outlining the important questions you need to ask and answer to get to the why of your story.
In this episode of Masters of Storytelling, Maya talks to Margaret about her craft as a creative story lead, the benefits of being a curious learner, and the critical yet often invisible role writers play in the development of immersive experiences.
To pre-order Margaret’s book, Immersive Storytelling for Real and Imagined Worlds: A Writer’s Guide visit: https://amzn.to/3vFVBXW
For more information about Margaret, visit: https://www.margaretkerrison.com/
For more information on BRC visit: www.brcweb.com