Palash Soni on Building Goldcast and the Future of AI Video Marketing
Lifeselfmastery's podcast I Startups I Venture Capital
Release Date: 04/24/2025
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Lifeselfmastery's podcast I Startups I Venture Capital
is the CEO of , an engineering services company specializing in - Data Engineering, Generative AI, and Application Modernization. In this episode, Ali Hafizji, founder of Wednesday, shares how his frustration with clunky banking APIs sparked the idea to launch a high-performance engineering services firm. He dives into building outcome-focused teams, the evolution from MVP to product-market fit, and why founders must shift from intuition to data. Ali unpacks common mistakes startups make post-MVP, tips for leveraging AI tools effectively, and why retention—not vanity metrics—matters most....
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Lifeselfmastery's podcast I Startups I Venture Capital
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Lifeselfmastery's podcast I Startups I Venture Capital
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Lifeselfmastery's podcast I Startups I Venture Capital
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Lifeselfmastery's podcast I Startups I Venture Capital
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Lifeselfmastery's podcast I Startups I Venture Capital
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Lifeselfmastery's podcast I Startups I Venture Capital
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Lifeselfmastery's podcast I Startups I Venture Capital
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Lifeselfmastery's podcast I Startups I Venture Capital
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Lifeselfmastery's podcast I Startups I Venture Capital
was the Head of Growth at . Topmate.io is a fast-growing online platform that connects freelancers and clients, he used to lead the growth strategy and execution for the company. rifa.ai founder. IIT bombay In this episode, Shubham Khoker, former Head of Growth at Topmate and founder of Rifa AI, shares his unconventional journey from UPSC preparation to the startup world, insights from scaling Topmate in India and the US, lessons from failed experiments, and the evolution of the creator economy. He discusses the future of AI in growth and operations, the difference between growth sales and...
info_outlineI am thrilled to have Palash Soni, the CEO of Goldcast, an AI-powered B2B Video Campaign Platform that transforms marketing by putting video and events at the heart of the customer journey.
In this episode, Palash Soni, CEO and Co-founder of Goldcast, shares how dropping out of Harvard Business School during the pandemic led to building an AI-powered B2B video marketing platform. Palash walks us through his early failures, the moment he saw the COVID tailwind, and how Goldcast scaled from zero to $1M ARR with Drift as an early customer. He also explains the future of AI-powered video content, why authentic human storytelling will never be replaced, and how lean teams using AI can transform marketing, and much more!
Timestamps
01:15 – Palash shares how he got started in startups and his journey to Harvard
03:10 – Early startup failures and the mindset shift at Harvard Business School
05:45 – Identifying the Goldcast opportunity during COVID and recognising tailwinds
08:30 – Convincing family to drop out of Harvard with a newborn and navigating visa challenges
11:40 – Raising the first $1.5M and the urgency of going full-time on the startup
13:10 – Launching Goldcast’s first product and targeting B2B marketers
15:00 – Getting early traction through cold outbound sales
16:45 – Drift becomes a customer and helps Goldcast scale from $50K to $1M ARR
18:30 – Expansion into multi-product strategy in 2023
20:15 – Navigating product positioning and building a second AI-powered tool
22:40 – Funnel strategy: free trials leading to sales conversations
24:00 – Advice for early-stage founders on when to hire AEs and VPs of Sales
26:10 – Will AI replace human creativity in B2B video marketing?
28:00 – Goldcast’s thesis: Authentic, human-led content will rise in value
29:40 – How AI helps repurpose expensive, time-intensive content
31:15 – The future of AI-powered video marketing and authentic communication
33:00 – AI compressing the content creation funnel for modern marketers
34:50 – Will AI displace jobs? How to stay relevant as a student or early professional
36:55 – The rise of AI agents and their impact on sales and marketing teams
39:00 – Coding AI and its effect on product building and entrepreneurship
41:10 – Pricing pressures in SaaS and AI’s effect on procurement expectations
43:30 – Klarna’s AI-powered savings: can every company build in-house tools?
45:00 – Biggest mistake: not defining company values early enough
Palash’s Links
LDN– https://www.linkedin.com/in/palashsoni/
Website – https://www.goldcast.io/
My Links
Podcast: https://lifeselfmastery.com/itunes
Newsletter: https://partner-grow.beehiiv.com/subscribe
YouTube: youtube.com/lifeselfmastery
Twitter: https://twitter.com/rohitmal
LinkedIn: https://www.linkedin.com/in/rohit857/
Agency: https://bit.ly/41YuNnx