How AI Is Shaping the Future of Sales with Doreen Pernel from Scaleway
Lifeselfmastery's podcast I Startups I Venture Capital
Release Date: 11/20/2025
Lifeselfmastery's podcast I Startups I Venture Capital
I am thrilled to have Doreen Pernel, Chief Sales Officer at Scaleway, Europe's leading sovereign cloud provider. She's built and scaled sales teams across Meta, Dataiku, Box, and Bloomberg, navigating Sydney, New York, London, and Paris. In this conversation, Doreen Pernel, Chief Sales Officer at Scaleway, shares her insights on sales leadership, cultural adaptability, and innovative strategies in the cloud computing industry. She discusses the importance of resilience in hiring, the evolving role of cold calling, and how to motivate teams against larger competitors. She also reflects on the...
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info_outlineI am thrilled to have Doreen Pernel, Chief Sales Officer at Scaleway, Europe's leading sovereign cloud provider. She's built and scaled sales teams across Meta, Dataiku, Box, and Bloomberg, navigating Sydney, New York, London, and Paris.
In this conversation, Doreen Pernel, Chief Sales Officer at Scaleway, shares her insights on sales leadership, cultural adaptability, and innovative strategies in the cloud computing industry. She discusses the importance of resilience in hiring, the evolving role of cold calling, and how to motivate teams against larger competitors. She also reflects on the impact of AI on sales roles and offers advice for women in sales leadership, highlighting the importance of taking initiative and seeking feedback for personal growth.
Timestamps
02:12 Cultural Influences on Sales Leadership
04:10 Transforming Sales Strategies at Scaleway
06:13 Innovative Sales Outreach Techniques
08:22 Hiring for Resilience in Sales
10:20 The Evolving Role of Cold Calling
12:12 Identifying True Grit in Sales Hires
14:19 Motivating Teams Against Big Competitors
16:10 Balancing Celebrations and Reality in Sales
18:03 Selling on Values: Sustainability and Carbon Transparency
20:05 Supporting Startups and Sustainable Consumption
22:14 Using AI Tools in Sales
24:18 Future of Pricing in Cloud Services
26:14 Success Metrics for Scaleway's Go-to-Market Strategy
28:09 Advice for Women in Sales Leadership
30:23 Reflections on Career Growth and Feedback
Doreen’s Links
LDN/ X – https://www.linkedin.com/in/doreen-pernel-1b30919b
Website – https://www.scaleway.com/en/
My Links
Podcast: https://lifeselfmastery.com/itunes
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YouTube: youtube.com/lifeselfmastery
Twitter: https://twitter.com/rohitmal
LinkedIn: https://www.linkedin.com/in/rohit857/