Episode 63: Dairian Roberts & Marissa Yahill: Creating a Profitable Online Learning Platform in a Niche Market
Release Date: 09/10/2021
Episode 75: The Final Episode! (Reflections on 75 Episodes, 3 Years of Podcasting, and My Entrepreneurial Journey + What’s Next)
Mind Your OT Business
Hi Dear Listeners, I want to say a HUGE thank you for listening to this podcast for the past 3 years. YOU have helped get the message out into the world about how awesome OT entrepreneurs are! In this episode, I share from my heart about why I've decided to end the podcast with this 75th episode, on the 3rd birthday of the Mind Your OT Business Podcast. I share: The lessons I learned from my podcasting journey My main goal when starting the Mind Your OT Business podcast How I'm learning to focus & niche to simplify my business (why it is OK to do less...or just enough in your business!)...
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Episode 74: Starting and Growing a Membership Site with Katie Caspero
Mind Your OT Business
Figuring out how to scale your business is something that entrepreneurs have to constantly consider. What are your business goals? What do you want to share with your audience? What do you love about what you do, and what can you outsource? One great way to grow an intentional and sustainable business is by launching a membership site. Today, I’m chatting with Katie Caspero of OT Graphically about what to keep in mind when starting a membership site, as well as tips and tools for growing and maintaining both the content and community. Everything in entrepreneurship is a learning experience,...
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Episode 73: How to Interview to Hire a Great Team
Mind Your OT Business
Whether you already have a team or you’re hiring for the very first time, interviewing can be just as nerve-wracking for the interviewer as it is for the interviewee. With the right processes in place, though, you can set up your interviews to reflect your business values and help you find the hidden gems among your application pile. In this episode, I’m explaining how to interview in a way that makes it easier to identify and hire stellar employees. I’m sharing my process for creating and using an interview guide. I’m also sharing how I develop my interview questions, conduct working...
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Episode 72: Insurance or Private Pay? (or Both?!): Choosing How to Get Paid in Your Therapy Practice in the US
Mind Your OT Business
Go cash-pay or accept insurance? It’s one of the toughest questions any therapy business owner has to ask themselves, and the answer isn’t always simple. In this episode, I’m chatting with Brandon Seigel about the complexities of accepting payment in your therapy business. We’re digging into your options for accepting or not accepting insurance, explaining how to best advocate for your patients, and discussing how to balance acting as a therapist and a business owner. Brandon Seigel is the owner of Wellness Works Management Partners, and provides coaching, consulting,...
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Episode 71: Will a Doctorate Degree Help You in Business?
Mind Your OT Business
Should you get a doctorate degree? It’s a difficult question, and it’s one that looms over plenty of entrepreneurs in the OT world. Before you make the decision, it’s important to understand why you might (or might not) want to pursue a doctorate degree and which type would benefit your business most. In this listener request episode, I’m explaining the benefits of doctorate degrees for entrepreneurs in the OT space. I’m breaking down the differences between a PhD and an OTD, and I’m explaining how each can help you grow your business. Plus, I’m also sharing my personal reasons...
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Episode 70: Authentic Selling
Mind Your OT Business
Do you struggle selling your services? I hear time and time again from business owners that they feel slimy asking for money, that they feel a sense of guilt when they use traditional sales tactics. But the key to selling with confidence is to combine the best strategies while doing what feels authentic to you. In this episode, I'm sharing my thoughts about selling- why it’s so important to understand your offer and your audience and why so many people undervalue their own services. Plus: the mindset shift that has helped me sell from a place of authenticity. We’ll discuss: How to...
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Episode 69: Sandi York: Being Boss of Your Business TAXES!
Mind Your OT Business
It’s that time of year that, frankly, many business owners have come to dread: tax season. It can be overwhelming, but know that you’re not alone. You don’t need to have stress around taxes. It is in your best interest to outsource tasks that are not in your wheelhouse so you can run your business effectively and focus on your expertise. Enter, Sandi York, my wonderful CPA. She’s on the podcast today to talk about all the things taxes, and to remind us that it doesn’t have to be a stressful situation. We’re breaking down common tax concepts and situations as well as tips for...
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Episode 68: My Reflections & Revenue from 2021 + Goals for 2022
Mind Your OT Business
With 2021 behind us and the new year in full swing, it’s the perfect time to reflect on how far we’ve come and create a plan for even more growth. Whether you run a multi-million dollar business or you’re just starting out, goal setting is a vital part of scaling your business and increasing your personal income. In this episode, I’m sharing my 2022 business goals and looking back on the past year. I’m opening up about the real numbers in my business: how much I made in 2021, how much I spent, and how I reached my financial goals. Plus, I’ll explain how I set my upcoming...
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Episode 67: Lessons From My Biggest Fail-Learn Ever
Mind Your OT Business
Every failure is a learning opportunity. No matter how bad it feels in the moment, you’ll someday be able to reflect on the experience and identify the lifelong lessons it gave you. It might take a month, it might take a year, but eventually you’ll be grateful you survived it. In this episode, I’m opening up about my biggest fail-learn since embarking on my entrepreneurial journey. I’m sharing my experience with this year’s OT Entrepreneur Summit Live: what the plan was, what went wrong, and how I’m moving forward. Tune in for an honest conversation about this big fail-learn and...
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Episode 66: How to Confidently Offer Guarantees (So You Sell More and Make More $)
Mind Your OT Business
Many business books and courses recommend offering a money-back guarantee. That might seem straightforward for a product-based business, but as a service-based business, how can you offer a guarantee while still protecting yourself from unnecessary refunds? In this episode, I’m sharing how I crafted a guarantee in my OT business that actually makes my clients more invested in their experience and encourages them to do their end of the work. You’ll learn how to structure your own guarantee, what your guarantee should not cover, and how to communicate your policies to your clients. Plus,...
info_outlineWant to learn how 2 occupational therapists partnered together to create an online business? Tune into this episode of Mind Your OT Business with co-founders of The Lactation OT, Dairian Roberts & Marissa Yahill. Dairian is the founder of Humbled By Motherhood and Marissa is the founder of Lactation & Development Resources. Together, the duo joined forces to form this online learning community in the niche market of lactation and breastfeeding. You’ll hear all about their experience launching their online platform. We talk about everything from marketing strategy to tools used to how they formed this partnership. Plus, you’ll learn how to focus on your own zone of genius to fuel the growth and success of a joint venture.
We discuss:
- How Dairian and Marissa started their own businesses
- What the IBCLC certification is
- Specialty areas that lactation professionals can have
- How they started this partnership together after identifying a gap in the market
- Why they launched a free summit to kick off their Lactation OT business
- The progression of their online platform and failing to plan for growth
- How they use Kajabi’s tools
- How they created a revenue split program to reward course creators
- Their marketing strategy for bringing in new clients
- How they’ve created their revenue streams for this online learning business
- How Dairian and Marissa hone in on their specific zones of genius
- The complexity of hiring employees and growth
- How to charge based on the value of your services
- Why you need to take energetic rests to enhance your vision for the future
Resources from this episode:
The Lactation OT
The Lactation OT Facebook
The Lactation OT Instagram
The Lactation OT Community
Lactation & Development Resources
Lactation & Development Facebook
Lactation & Development Instagram
Humbled By Motherhood
Humbled By Motherhood Instagram
IBCLE
Kajabi
Fiverr
The OT Entrepreneur Summit LIVE is happening in-person at the Renaissance Boca Raton Hotel in Boca Raton, Florida from Nov. 12-14, 2021. JOIN THE WAITLIST now to be notified when early-bird tickets go on sale!