Slash Costs & Boost Performance with Stronger Creative
Release Date: 03/31/2025
Secrets to successful meta ads in 2026 - part 1
Meta Ads: Under the Hood
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Scale without selling out using meta ads - with Denise Dunn
Meta Ads: Under the Hood
In this eye-opening episode of Meta Ads: Under The Hood, Megan Winter sits down with Denise, the founder of Slappa’s Thongs, Australia’s original arch-support thong brand. What began as a personal need during pregnancy has since evolved into a business that blends comfort, innovation, and unapologetic authenticity. Learn More About Working with Lume Marketing Denise shares the behind-the-scenes of building a brand with integrity. From navigating copycat competitors to walking away from the relentless sales cycle. You’ll discover how strategic decisions around pricing, platform...
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3 must-have video ads for successful meta ads
Meta Ads: Under the Hood
In this episode of Meta Ads: Under The Hood, Megan Winter dives into one of the most powerful — yet often under-utilised — elements of successful Meta ad campaigns: creative video content. Megan shares insider knowledge from her agency playbook and her Meta Ads Course, breaking down exactly what makes video ads convert, and how brands can produce high-performing videos without a big budget or fancy production setup. Learn More About Working with Lume Marketing By listening to this episode, you will learn how to produce scroll-stopping, high-converting video ads that not only get clicks...
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Part 2: 10 Meta Ad Mistakes (and how to avoid them)
Meta Ads: Under the Hood
To download the playbook that goes alongside this episode click here: In this episode, I take you through 6-10 mistakes small business owners make with their meta ads - and what to do instead. I’ve audited hundreds of meta ad accounts and I’ve seen the same mistakes being made with Facebook and Instagram ads again and again, so I’m recording this episode to lift the hood on these mistakes so you can steer clear. This is part two of a two-part series so be sure to listen to last week’s episode to discover the other 5 mistakes small business owners make when running...
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Part 1: 10 Meta Ad Mistakes (and how to avoid them)
Meta Ads: Under the Hood
To download the playbook that goes alongside this episode click here: In this episode, I take you through the first 5 mistakes small business owners make with their meta ads - and what to do instead. I’ve audited hundreds of meta ad accounts and I’ve seen the same mistakes being made with Facebook and Instagram ads again and again, so I’m recording this episode to lift the hood on these mistakes so you can steer clear. This is part one of a two-part series so be sure to come back and listen next week to discover the other 5 mistakes small business owners make when running meta...
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The 4 Principles of Successful Meta Ads
Meta Ads: Under the Hood
If your Facebook ads aren’t making you money, they’re costing you. And I’m not talking about a few clicks and conversions that look good on a report—I mean actual, bottom-line profit. I’ve worked with dozens of eCommerce brands inside The ROAS Lab, and every time I see a struggling ad account, it comes down to the same thing: lack of strategy. Want profitable Facebook ads? You need a solid framework. Struggling to make your Facebook ads profitable? In this episode, I share the exact 4-rule framework I use to run high-performing Meta ads that drive real eCommerce growth. Resources,...
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You Don't Need More Followers. You Need More Trust.
Meta Ads: Under the Hood
In this powerful and heartfelt episode, Megan Winter is joined by Claire Goldsworthy, founder of The Fashion Advocate, to explore one of the most underrated elements of successful marketing: trust. Together, they dive deep into how eCommerce brands—especially those with purpose at their core—can build, nurture, and sustain trust with their customers in a saturated and often unethical marketplace. From the environmental and human cost of fast fashion to the transformational power of purpose-led storytelling, Claire offers real-world insights and strategies that any values-driven business...
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It’s not how much value you offer, it’s how much value people THINK you offer
Meta Ads: Under the Hood
Today, we're going to tackle a big question: What do you do when people aren't buying from your online store? And here's a little hint: it's not because they don't want to, it's often about the value they see in what you're offering. In this episode, we'll dive into what value perception is and why it's so important. Learn how different industries have successfully increased their value perception, and how some might have lowered it without realising they did. Together, we’ll discover strategies to enhance the perceived value of your products and sell more in your online store. I'm super...
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3 Reasons People Aren't Buying From You: And How To Fix It
Meta Ads: Under the Hood
As an eCommerce marketing coach and holistic marketing strategist, I have worked with hundreds of online stores, and a lot of the time, they are pushing customers away without even realizing it. In today’s episode, I'm going to share three common mistakes that online store owners make, how they actually push customers away without even realizing they're doing it, and how you can flip that to start attracting more customers and making more sales. This episode can help you analyze your own marketing and see if you are making these mistakes. Resources, Links & Mentions: Learn how to...
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How Much is a New Customer Worth to You
Meta Ads: Under the Hood
In today's episode, we are diving deep into one of the metrics that acts as a really key metric in making informed decisions for your online store: CPA, or Cost Per Acquisition. Discover what CPA is, how to calculate it, and understand what a 'good' CPA means for your unique business. CPA isn't one-size-fits-all; it's influenced by factors like customer lifetime value and product order averages. This is a tactical episode packed with insights, so grab a pen and paper—you won't want to miss this! Resources, Links & Mentions: Learn how to run your own ads like a pro: Let us take the wheel...
info_outlineI recently had an article published in Inside Small Business: Meta ad strategy: How to slash costs and boost performance with stronger creative. As a marketing strategist who specialises in Meta ads, in this piece, I explain what makes a successful Meta ad, breaking down a case study of a business she worked with. In today’s episode I am going to breakdown the casestudy and share with you how you can sell more on your online store using meta ads - with great creative.
Resources, Links & Mentions:
Learn how to run your own ads like a pro: The ROAS Lab
Let us take the wheel and run your ads for you: Done-for-you Meta Ads
Unsure which option is right for you: Take the quiz
Megan Winter on Instagram: @meganwinter
Lume Marketing on Instagram: @lumemarketing
Inside Small Business article: here