022: Profit Strategies and Understanding Your Financials {Melissa Capps}
Badass Creatives: marketing and business advice for creative entrepreneurs
Release Date: 11/26/2017
A quick Badass Creatives update!
Badass Creatives: marketing and business advice for creative entrepreneurs
Hi y'all! It’s been a while since I published the most recent episode of the Badass Creatives podcast, wayyyy back in 2018! As I’m recording this, it’s February 2024, and a LOT has happened since then! Here's a quick update to let you know what's happened & where things are going! Subscribe on YouTube for more marketing advice for markers, artists & handmade businesses: Learn more about the Badass Creatives Marketing Accelerator, a marketing mentorship + community for high-achieving, multi passionate creative business owners: Get the FREE resource, 100 Marketing...
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037: From Idea Person to Lash-Making Maven {Ingrid Victoria Ruth Anderson}
Badass Creatives: marketing and business advice for creative entrepreneurs
Ingrid Victoria Ruth Anderson of Chimera Lashes is a lash designer, makeup artist, and self-proclaimed “idea person” who realized she needed to focus on just one of her ideas in order to make a big impact. Before turning to lashes, she previously created a number of different handmade products including Panties with a Pocket and The Crocheted Beard. In this episode, we also talk about finding a business partner to help balance the business side of things with the more creative aspects of running a busin
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036: Legal Basics for Creative Business Owners {Wesley Henderson}
Badass Creatives: marketing and business advice for creative entrepreneurs
Wesley Henderson is an “entrepreneur’s lawyer” based in Charleston, South Carolina. In this episode, we talk about the legal basics of starting a new small business, such as forming a legal business entity like an LLC, as well as the basic kinds of contracts a small business might need to protect themselves. We also talk about some intellectual property basics, such as trademarks and fair use, as they pertain to artists and creatives.
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035: Art Licensing, Developing a Cohesive Brand, and Taking Risks {Jeanetta Gonzales}
Badass Creatives: marketing and business advice for creative entrepreneurs
Jeanetta Gonzales is a Los Angeles-based artist, illustrator, surface pattern designer, coach and brand consultant for artists. In this episode, we talk about art licensing and Jeanetta shares her advice for developing a cohesive and authentic brand. She also shares how she made the leap from a day job with Mattel designing packaging for Barbie to working on her own.
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034: Make Time for What Matters Most {Alexandra Franzen}
Badass Creatives: marketing and business advice for creative entrepreneurs
Alexandra Franzen is a writer, consultant, and entrepreneur based in Portland, OR. While Alexandra has a significant online following of her articles and email newsletter, she no longer uses any form of social media. We talk about what led her to make that choice and how she runs a thriving business without being on social media. We also talk about scheduling “life” first, the importance and joy of tiny projects, and how to say “no” in a thoughtful, helpful way that can leave the other person better
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033: Do The Thing You Wanna Do {Midori Tajiri-Byrd}
Badass Creatives: marketing and business advice for creative entrepreneurs
Midori Tajiri-Byrd is a master at juggling multiple creative pursuits. As a descendant of Japanese samurai, she grew up in a family of artists and attended the School of the Art Institute of Chicago. These days, she makes her living as a professional makeup artist and she performs drag as LibeRaunchy the BeauxQueen.
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032: Becoming A Children’s Book Illustrator {Tarsila Krüse}
Badass Creatives: marketing and business advice for creative entrepreneurs
Tarsila Krüse is an award-winning children's book illustrator living in Dublin, Ireland. Originally from Brazil, she got her start designing souvenirs after moving to Ireland 11 years ago. In this episode, she shares her creative process, how she transitioned to illustrating children’s books, and what it’s like to work with publishers.
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031: Creating A Business-Minded Music Career {Robin Barnes}
Badass Creatives: marketing and business advice for creative entrepreneurs
Robin Barnes, aka the “Songbird of New Orleans” grew up in a musical family and now sees herself as a cultural ambassador of New Orleans. In this episode, she shares how her background in business helped her to create a successful career in music, and how a life-changing health scare inspired her to start her second business, Move Ya Brass, a cardio fitness training program.
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030: Brick and Mortar Retail and Business Partnerships {Dynamo}
Badass Creatives: marketing and business advice for creative entrepreneurs
Dynamo is a sexual health and wellness focused romantic boutique based in New Orleans. On this episode, I chat with co-owners Hope Kodman Von Starnes and Nico Darling about business partnerships and the hurdles they overcame to open up a brick and mortar retail boutique, including using crowdfunding via IndieGoGo to fund the renovation of their building.
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029: Setting Goals and Taking Action {Monique Malcolm}
Badass Creatives: marketing and business advice for creative entrepreneurs
Monique Malcolm is the host of the Pimp Your Brilliance podcast and creator of the Visionary Journal, a goal setting system & planner. We talk about how she went from fashion blogger to t-shirt designer to goal setting guru. Monique walks us through the process of taking a physical product from idea to first iteration to manufactured product, including her successful Kickstarter campaign. We also talk about setting goals and creating systems for productivity and time management.
info_outlineMelissa Capps works with creative businesses to help them understand their financials, from bookkeeping basics to their profit strategy. In this episode, she shares the money mistake she sees creative business owners make most often.
Subscribe on YouTube for more marketing advice for markers, artists & handmade businesses: https://www.youtube.com/@badasscreatives
Get the FREE resource, 100 Marketing Content Ideas for Artists, Makers & Handmade Businesses: https://www.badasscreatives.com/100ideas
Find the show notes for this episode at: https://www.badasscreatives.com/podcast-episodes/episode-022-melissa-capps-profit-strategy