Episode #191: That Was Easy with Sarabeth Holden of Red Tape Brewery | Adjunct Series
BAOS: Beer & Other Shhh Podcast
Release Date: 01/29/2025
Episode #10: How to Market Your Craft Brewery Using Social Media in 2025 | The Business of Beer
BAOS: Beer & Other Shhh Podcast
Back in November of 2024, Cee and Tiff held a session at the Ontario Craft Brewers Conference with Jonathan Barraball of Royal City and Ram McAllister of Fairweather Brewing in Hamilton, ON. It was titled "How To Market Your Craft Brewery Using Social Media in 2025", and it felt like it could be a valuable session to recreate for the podcast. They did a deep dive into all things social, including the 4 C's of Social Media Growth, high level best practices (profile optimization, platform options, content formats, community > virality, storytelling), consistency, the roles of a Social Media...
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Episode #192: Living On The Edge, Baby with Rob Hern of Short Finger Brewing | Adjunct Series
BAOS: Beer & Other Shhh Podcast
Kitchener, ON is a tight-knit brewing scene, and one man has been a pillar of the community for around a decade now. Rob Hern launched Short Finger Brewing in 2019 after running a successful home brew shop out of the same space, and he jumped back on the pod after two years to catch Cee and Nate up. They touched on his love for his "bastard Gueuze", why he transitioned from a home brew shop to a brewery, his connection with Bebo from Third Moon, how he curates his taproom lineup, the full story behind Pulp (his legendary collab with the now-defunct Barncat Artisan Ales) and successful launch...
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Episode #9: What Do Trump's Tariffs Mean For Canadian Craft Beer? with Shehan De Silva (Lost Craft / High Park / Local Spirits) | The Business of Beer
BAOS: Beer & Other Shhh Podcast
With the recent announcement of 25% tariffs on Canadian goods in the USA by President Trump, and the subsequent retaliatory tariffs on American goods in Canada by Prime Minster Trudeau, the craft beer industry is arguably the most aggressively affected. Thankfully they were paused for 30 days in early February, however, it felt right to do a deep dive into what they are, and what they mean for the industry. Shehan De Silva of Lost Craft, High Park and Local Spirits joined Cee (who is currently in Florida) to how the tariffs will affect key beer products including aluminium and hops, how it...
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Episode #8: Trust The Fridge with Chris Redmond (Durand Bar & Bottle Shop) + Marc Lecompte (Sidewalk Beer Shop) | The Business of Beer
BAOS: Beer & Other Shhh Podcast
One good thing to come out of the pandemic in Ontario was the ability for existing businesses to add a craft bottle shop element to their offerings, and it's about time we did a deep dive for this series. Chris Redmond of Durand Bar & Bottle Shop in Hamilton, ON, and Marc Lecompte of Sidewalk Beer Shop in Waterloo, ON, joined Cee and Nate to talk about the law change and how it works, their approach to curation, how they work with breweries, what they can and can't sell, the much-debated pricing structure for indie stores, any impacts from other beer and wine sales points, challenges with...
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Episode #191: That Was Easy with Sarabeth Holden of Red Tape Brewery | Adjunct Series
BAOS: Beer & Other Shhh Podcast
Red Tape has made a serious splash in their East Toronto neighbourhood since opening in the depths of the pandemic. Sarabeth Holden joins Cee and Nate to chat about her beer journey from Ottawa to Toronto, their humble homebrew origins, how the brewery came about, her love for golf, why they started creating bespoke beers for clients and how that makes their taproom extremely unique, their fun loyalty program, why they've made their taproom family-friendly and accessible, Sarabeth's award-winning writing career, the bureaucratic process for opening a brewery in Toronto, and how her Indigenous...
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Episode #190: Neighbourhood Watering Hole with Ben Edmunds of Breakside Brewery | Adjunct Series
BAOS: Beer & Other Shhh Podcast
Oregon has forever been renowned as one of the greatest craft beer scenes in North America, perhaps the world, and it's a travesty that we hadn't had a brewery from the state on the pod until now. Ben Edmunds, Co-Founder and Brewmaster at Breakside Brewery, joined Cee to chat about their esteemed 15-year history, how Oregon craft beer hadn't fallen to the trends, how they took the brewery from one location to six across the state, their approach to hospitality, how they drop around 10 fresh hop beers every year, what it's like being 20 minutes from the best hop farms in the world, their barrel...
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Episode #189: Top 10 Breweries In Ontario For 2024 | Adjunct Series
BAOS: Beer & Other Shhh Podcast
We say this every time, but this annual episode is easily our favourite to consider and to film. Reflecting on the past year in craft beer in Ontario is always rewarding as we recall some of our favourite podcasts, brewery visits, beers and moments, and 2024 was a truly phenomenal year. While we had some closures, overall the level of quality and competition was the hottest to date, and putting together our collective Top 10 Ontario breweries was incredibly difficult. As with the Top 10 Quebec Breweries episode, we implemented a new point system where we actually put them in...
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Episode #188: Knight Of The Brewers' Paddle with Jennifer Tamse of Beertown | Adjunct Series
BAOS: Beer & Other Shhh Podcast
Offering a gateway destination for new craft beer drinkers is arguably one of the most important things any beer scene can possess, and thankfully Ontario has Beertown. Jen Tamse jumps back on the pod to catch us up on what's been happening with Beertown in the 18 months since she was last on, their epic 12-location tap takeover with Bellwoods, how she thinks about her collaboration beers, her approach to structuring their beer menu, her trip to Belgium to brew a collab with Brasserie Huyghe (Deliria), the legend of Mikkeller's Beer Geek Breakfast, the sheer value of what Beertown brings...
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Episode #187: Oh My Gatos! with Marco Reyna and Tyler Rosenberg of Home State Brewing Co. | Adjunct Series
BAOS: Beer & Other Shhh Podcast
Florida is one of our favourite places on the planet, so it's always a treat to discover and chat with a brewery from the Sunshine State. Home State Brewing Co. is based out of Winter Gardens, FL, just outside of Orlando, and they've been knocking out some amazing liquid in their short existence. Marco Reyna and Tyler Rosenberg joined Cee to chat about their respective impeccable brewing histories, their approach to their beer and the experience of the taproom, the cafe side of their business via Filigree Coffee and their motto "Work from Home State", their love for lagers, what a Florida IPA...
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Episode #186: The Speakeasy Brewery with Zack and Dave Heuff of Bad Bones Brewery | Adjunct Series
BAOS: Beer & Other Shhh Podcast
The most hyped new Quebec brewery of 2024 is absolutely Dunham, QC's Bad Bones, and these fellas have quite the origin story. Brothers Zack and Dave joined Cee and Nate to break down how they went from creating their Pourno travel YouTube channel to opening Bad Bones this past August, Zack's horrific and life-changing accident, their unique agreement with Brasserie Dunham that makes them a legit "brewery in a brewery", their future taproom plans, their approach to their Extra Hoppy Ales, how they handle distro, line-up culture and why they name their beers after bones. They got into...
info_outlineRed Tape has made a serious splash in their East Toronto neighbourhood since opening in the depths of the pandemic. Sarabeth Holden joins Cee and Nate to chat about her beer journey from Ottawa to Toronto, their humble homebrew origins, how the brewery came about, her love for golf, why they started creating bespoke beers for clients and how that makes their taproom extremely unique, their fun loyalty program, why they've made their taproom family-friendly and accessible, Sarabeth's award-winning writing career, the bureaucratic process for opening a brewery in Toronto, and how her Indigenous heritage influences her business. They got into Red Tape's Birdie Pilsner, a true crusher. This was really fun - enjoy!
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