Why Your Best Investment Might Not Be a New Machine
Levership
In this episode of the Levership Podcast, Chris Johnson and Matt Symes discuss the importance of building a sellable business, the various types of investments entrepreneurs can make, and the critical role of process improvement in maximizing returns. They emphasize the need for entrepreneurs to be intentional about their investments, particularly in processes and people, to create a sustainable business that serves their best life. The conversation also touches on preparing for business exit and the importance of normalizing financials to attract potential buyers. Takeaways: Every...
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The Busy Myth: Maximizing Leadership Time
Levership
In this episode of the Levership podcast, Matt Symes and Chris Johnston discusses the importance of time management for leaders. They emphasize that being busy does not equate to being productive and that leaders must redefine their responsibilities to enable others rather than just doing the work themselves. The conversation covers the pitfalls of email management, the need for intentional time allocation, and the significance of understanding one's energy rhythms to optimize productivity. Ultimately, leaders are encouraged to reflect on their time usage and create space for deep work to...
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What Is Good Strategy?
Levership
In this conversation, Matt Symes and Chris Johnson explore the critical elements of effective strategy in business. They discuss the importance of understanding good versus bad strategy, the necessity of a strategic cadence, and how external market changes impact business decisions. The conversation emphasizes the need for small business owners to step back, analyze their operations, and create a thriving business that serves their lifestyle rather than enslaving them to their work. Through real-life examples, they illustrate how focused strategic planning can lead to significant improvements...
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AI In Small Businesses
Levership
In this conversation, Matt Symes discusses the significant impact of AI on small businesses. He emphasizes the importance of understanding how to implement AI effectively, particularly through fractional implementation, and shares practical examples of how AI can enhance various business processes, including content creation, email management, and meeting preparation. The discussion highlights the necessity of prompt engineering and the potential of AI tools to optimize workflows and improve efficiency in both personal and professional contexts. Takeaways: Understanding your core processes is...
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From Strategy to Results: The System Behind Levership
Levership
In this episode of the Levership Podcast, hosts Chris Johnson and Matt Symes delve into the foundational principles of business strategy and the importance of practical implementation. They share personal stories of their entrepreneurial journeys, highlighting lessons learned from family legacies and experiences at Procter & Gamble. The conversation emphasizes the need for accountability, effective business models, and the significance of integrating proven methodologies into small businesses to drive growth and transformation. Takeaways Confidence is important, but business fundamentals...
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Levership is Growing
Levership
In this conversation, Matt Symes and Chris Johnston discuss the principles of effective leadership and entrepreneurship through their experiences with Levership and other organizations. They emphasize the importance of focus, clarity, and alignment within leadership teams to drive business growth and transformation. The discussion highlights the challenges faced by entrepreneurs, the significance of strategic planning, and the value of co-creating solutions with teams. They also explore the concept of managing ideas and prioritization to enhance productivity and performance in businesses,...
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How to Build a Seamless Customer Journey
Levership
In this conversation, Matt Symes discusses the importance of understanding the customer journey and the various touchpoints that businesses have with their clients. He emphasizes the need to identify friction points and improve the overall customer experience. Through examples from different industries, he illustrates how mapping the customer journey can lead to better service delivery and customer delight. The discussion also covers proactive customer success strategies and frameworks for effectively mapping the customer journey to enhance business outcomes. Takeaways Understanding the...
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How To Build A High-Performance Team
Levership
In this conversation, Matt Symes discusses the critical importance of investing in employee development and creating effective growth plans within organizations. He emphasizes the need for small businesses to focus on their people’s growth to prevent disengagement and turnover. The discussion also covers the significance of defining organizational culture, whether as a family, sports team, or village, and how this impacts performance expectations. Additionally, the conversation highlights the importance of psychological safety and radical candor in fostering open communication and...
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Unlock Business Growth While Staying Flexible: Here's How
Levership
Summary In this conversation, Matt Symes and Kyle Racki discuss strategies for appointment-based businesses to better meet customer needs, emphasizing the importance of flexibility, capacity management, and understanding customer demand. They highlight the significance of creating a business model that allows for profitability while being responsive to customer requests. The discussion also covers the need for businesses to prioritize customer experience and retention, as well as the role of leadership in identifying and solving core business problems effectively. Takeaways ...
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The Truth About Cashflow for Small Businesses
Levership
In this episode, Matt Symes and Kyle Racki discuss the critical importance of cash flow management for small businesses, particularly those run by technician founders. Matt emphasizes the common pitfalls of neglecting cash flow, the significance of invoicing and accounts receivable, and strategies to improve cash flow. The discussion also covers the challenges of client payments and the necessity of building financial health for sustainable growth. Takeaways: Many small business owners neglect cash flow management. Understanding the cash equation is crucial for business...
info_outline- Marketing and sales must work together closely to generate pipeline effectively.
- Outbound is not dead, but it is becoming more efficient with the use of tools.
- Offering sales assets that provide immediate value to prospects can lead to higher response rates.
- Reverse engineering pain points can help create relevant and insightful sales assets.
- LinkedIn can be used as a channel to expand touchpoints and build trust with prospects. Focus on effectiveness rather than just efficiency in email outreach
- Optimize call booking rates to positive reply rates
- Target potential customers who are spending on ads
- Make prospects believe in the dream outcome through the value equation
- Develop a relationship with the founder or leader of a company through founder-led marketing
- Create content pillars based on subject matter expertise and personal stories
- Automate content ideation to generate ideas for content creation
- Founder-led marketing is beneficial for companies with deep domain expertise
Sound Bites
- "You can't separate marketing and sales when it comes to generating pipeline."
- "Outbound is becoming more efficient because the tools are enabling more people to do more outbound at scale."
- "Offering up a sales asset that adds value to the prospect is really good at getting positive reply rates."
- "This is cringe. This is cringe."
- "We're looking for ways to optimize around that."
- "15% of all ad spend is fraudulent."