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What Fuels the World's Largest Metal Fabrication Projects

Making Sparks Podcast for Fabrication Leaders

Release Date: 03/26/2025

The Hanna Golf Story: Building with Grit, Craft, and American-Made Pride show art The Hanna Golf Story: Building with Grit, Craft, and American-Made Pride

Making Sparks Podcast for Fabrication Leaders

Most golf brands take the shortcut: outsource, import, slap on a logo. Jared decided to do it the hard way. ⠀ In this episode, we dig into the Hanna Golf story — how a sales guy became a maker, bought a CNC, and built a boutique putter brand rooted in grit, craft, and American-made pride. From betting on himself to cutting through the noise of big brands, Jared shows what it really takes to build something that lasts. ⠀ It’s not just about golf. It’s about what happens when you actually make the thing you sell. In this episode, you’ll learn: How to stand out in a crowded industry...

info_outline Trial by Fire: How Leadership Finds You on the Shop Floor show art Trial by Fire: How Leadership Finds You on the Shop Floor

Making Sparks Podcast for Fabrication Leaders

In this MakingSparks episode, Casey and Matthew talk with Keith — a leader whose career has been shaped by both running a fabrication shop and now serving as General Manager at Fabrication Solutions & Technologies (FST). Keith’s path started with welding in the blazing heat, learning from old-school fabricators, and grinding his way up to shop management. Today, he uses that first-hand production experience to help shops across oil & gas, aerospace, pharmaceuticals, agriculture, and more choose the right equipment, design smarter workflows, and maximize ROI. From process flow...

info_outline Clueless CEO or Culture Genius? When Curiosity Beats Credentials show art Clueless CEO or Culture Genius? When Curiosity Beats Credentials

Making Sparks Podcast for Fabrication Leaders

What happens when a self-proclaimed “mechanically deficient” leader takes the reins of a 170-person fabrication business? For Brandon Stanchock, it meant leaning into curiosity, asking “dumb” questions, and spending a week in every department—boots on the ground, in the heat of summer. In this episode of Making Sparks, Brandon joins Casey and Matthew to talk about: How imposter syndrome shaped his leadership style Why asking the right questions beats having all the answers His mission to turn culture into a competitive advantage Practical ways he’s using AI and AR to improve...

info_outline Your Process Is Only as Good as Your People show art Your Process Is Only as Good as Your People

Making Sparks Podcast for Fabrication Leaders

What do you do when your fab shop isn’t broken—but you know it could be better? In this episode, Alfonso Aramburo joins us from Southern California to talk about the work he does turning around underperforming manufacturing companies. But his approach isn’t about flashy strategy or instant fixes—it’s about people, process, and product, in that order. Alfonso breaks down the three core problems most shops face, why culture is the engine that drives real improvement, and how small, consistent action wins out over big, clunky systems every time. This episode is for the shop owners...

info_outline How to Grow a Small Fabrication Shop without Losing Control show art How to Grow a Small Fabrication Shop without Losing Control

Making Sparks Podcast for Fabrication Leaders

What does it take to run a fab shop, scale a personal brand, and merge two business models—without losing your mind? In this episode, the Ross Brothers, Rodney Ross & Austin Ross joined us from South Dakota to share how they're navigating their journey of running two different welding businesses. One is rooted in boots on the ground fabrication. The other? A YouTube channel that has turned into a full-blown brand & welding instruction hub. They talk openly about burnout, balancing visionary leadership with structured execution, and the real impact of building your personal brand...

info_outline How to Build a Culture While the Last Generation Lets Go show art How to Build a Culture While the Last Generation Lets Go

Making Sparks Podcast for Fabrication Leaders

What does it really look like to step in as 2nd Generation & a lead a fabrication shop when the 1st Generation is still helping run it?  In this episode, Jason Hayes, President of Top Coat Fabrication, shares his journey as a 2nd generation leader navigating the slow handoff of full responsibility from his parents, while carrying nearly all of the day-to-day load. Jason shares what it's taken to build a culture that people want to return to even AFTER a layoff.  This episode covers how even during market shifts & team fluctuations, they have a focus on scaling without losing...

info_outline People Buy from People They Trust with Meaghan Ziemba show art People Buy from People They Trust with Meaghan Ziemba

Making Sparks Podcast for Fabrication Leaders

In this episode, we sit down with Meaghan Ziemba, founder of Mavens of Manufacturing, for a conversation that goes way beyond marketing tactics. We’re talking about what really builds trust in this industry—and spoiler alert: it’s not perfectly polished sales pitches. We get into why showing up as your real self matters, how content can turn customers into loyal fans, and what it means to expand the table instead of trying to replace people in the chairs. Meaghan shares powerful insight on visibility, mentorship, and how women are carving out space—and confidence—in male-dominated...

info_outline After the Merger: Building a Shared Future in the Fab Shop | Part 2 show art After the Merger: Building a Shared Future in the Fab Shop | Part 2

Making Sparks Podcast for Fabrication Leaders

In Part 2 of our chat with Parker Huncilman, we get into what happened after the deal was done. From day-one chaos to tough conversations with employees, Parker walks us through what it really looked like to merge two long-standing fab shops. We talk through lessons learned, missteps along the way, and how they worked to bring two teams together without losing what made each one special. If you’re thinking about a merger—or in the middle of one—this is the kind of honest conversation that’s hard to come by.   Episode Highlights: [01:35] – Parker shares how he tried to keep the...

info_outline Preparing for a Merger: Hard Decisions to Preserve Legacy in the Fab Shop | Part 1 show art Preparing for a Merger: Hard Decisions to Preserve Legacy in the Fab Shop | Part 1

Making Sparks Podcast for Fabrication Leaders

In this episode of MakingSparks, we dive what went into a first-of-its-kind merger between two 5th generation Metal Fabrication shops: NIX® Industrial and Huncilman Sheet Metal. Hosts Casey and Matthew sit down with Parker Huncilman to unpack the strategic, emotional, and operational decisions that made this merger a win for both sides. From growth limitations to risk mitigation, and from legacy ownership to forward-thinking leadership, this is a real-world case study in smart, respectful consolidation.  Episode Highlights:  [02:35] – Parker shares Huncilman’s 100+ year history...

info_outline How To Turn Influence into Metal Fabrication Sales show art How To Turn Influence into Metal Fabrication Sales

Making Sparks Podcast for Fabrication Leaders

Jake LeGrand joins us to talk about the grind, the grit, and the growth — both in the shop and online. By day, he’s an architectural engineer. By night, he’s building a brand with a welding torch and a sketchpad. With over 19,000 followers and clients finding him through Instagram DMs, Jake is living proof that showing your work can turn into real sales — even in metal fabrication. This episode dives into how he picked up fabrication without shop class, how social media turned into a pipeline, and what it really takes to build a following while holding down a full-time job. Episode...

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In this episode of MakingSparks, we sit down with John King, owner of JK Welding, whose story of grit, perseverance, and passion for the trade embodies the spirit of metal fabrication. From starting as a janitor in a welding shop to running a thriving Texas-based business known for tackling massive, unique projects—like the world’s largest wind chime and a pirate ship for a Royal Caribbean cruise line in the Bahamas—John shares the culture and mindset that have fueled his success.


We dive into the challenges of building and sustaining a team in today’s workforce, the importance of confidence in selling your shop’s capabilities, and why a strong culture of creativity and accountability is the key to handling “Texas-sized” projects. John also discusses the power of investing in marketing in the welding and fabrication world, sharing how it has elevated his business and brand visibility.


Key Takeaways:
 05:41 – How investing in marketing transformed the business and its brand
 09:42 – John’s journey of growth from garage startup to industry leader
 15:38 – How to grow your personal brand and your company
 18:19 – Building your dream team to tackle big projects
 25:04 – The 3 P’s that lead to success in any shop
 28:25 – Tackling cash flow, hiring struggles, and other shop owner realities
 35:51 – Stories behind iconic projects like the world’s largest wind chime


Whether you’re a shop owner or an industry leader, this episode is packed with real-world insights to inspire your next move.

 

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